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Lidl: the amazing rise of the German discounter taking over the world

A Lidl story, a big success
Where it all began
World War II
Rebuilding
Introducing Lidl
First store opening
A household name
No-frills
Cutting back
Smaller range
Breaking Europe
Going global
Making the top five
A new approach
Pressure on profits
A quick exit
Big bucks
Happy shoppers
Non-branded products
Reaching out
Premium ranges
Bargain prices
Criticism
Workers’ rights
Changing the supermarket game
Putting up a fight
Price cuts across the broad
Schwartz success
Billionaire list
A charitable purpose
Next stop: USA
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Authentic Creations/Shutterstock

A Lidl story, a big success

The second largest German grocery chain, Lidl, is set to open 100 stores in the US by the end of 2017 and promising to undercut retail giant Walmart by up to 50%. But where did the supermarket come from and what’s the story behind its success? We reveal all…
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Lauren Weymouth

25 May 2017

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