Dubbed the “it-shoe” of the pandemic – perhaps as homeworkers opt for comfort over style – isales of Crocs were up by 64% in the first quarter of 2021 compared to the same period in 2020, bringing in $460 million (£331m). Crocs' CEO Andrew Rees is now predicting that sales for the whole year will be up by 50% compared to 2020.
But it's not just the pandemic that's had an impact on sales; the company has collaborated with music artists such as Post Malone in 2018, and in 2020 Justin Bieber collaborated with the brand to put a cool twist on the classic Crocs, with his version selling out in 90 minutes. The opinion-dividing clog even made its Oscars debut when musician Questlove walked down the 2021 Academy Awards’ red carpet in a gold pair (pictured). Love them or loathe them, Crocs are back...
Feeling nostalgic now? Then take a look at these surprisingly valuable things from the year you were born