Unfortunately for Peloton, its famous workout equipment appeared in just one episode. Lead character Mr. Big, played by Chris Noth, is shown completing a workout on his Peloton bike before falling to the floor from a heart attack.

Mr. Big died and the brand's share price took a similar turn for the worse, crashing by 16% in the days following the show's broadcast.

HBO had kept the details of Big's demise a secret, although it might have been an idea to forewarn Peloton that one of their products was about to be implicated in a character's death...

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