Chances are you haven't heard of Ne Zha 2. But in China, the movie has been nothing short of a juggernaut. The 2025 fantasy sequel boasts an extraordinary 324 million admissions in the People's Republic, making it both the nation's most-watched and highest-grossing film of all time, as well as the top-earning non-English-language movie ever made.

Yet for all its domestic dominance, the animated movie has barely made headway internationally, with its impact decidedly muted outside China.

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