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Logo redesigns that worked and those that really didn't

Amazon's quickfire logo changes
Hitler comparison
Best: iTunes – before
Best: iTunes – after
Best: Marriott – before
Best: Marriott – after
Best: San Diego Zoo – before
Best: San Diego Zoo – after
Best: WGN America – before
Best: WGN America – after
Best: British National Space Centre – before
Best: UK Space Agency – after
Best: CNN en Español – before
Best: CNN en Español – after
Best: FedEx – before
Best: FedEx – after
Best: US Peace Corps – before
Best: US Peace Corps – after
Best: Burger King – before
Best: Burger King – after
Best: KIA – before
Best: KIA – after
Best: General Motors – before
Best: General Motors – after
Worst: Gap – before
Worst: Gap – after
Worst:  Airbnb – before
Worst:  Airbnb – after
Worst: Black & Decker – before
Worst: Black + Decker – after
Worst: CareerBuilder – before
Worst: CareerBuilder – after
Worst: Netflix – before
Worst: Netflix – after
Worst: Merck – before
Worst: Merck – after
Worst: Sci-Fi Channel – before
Worst: Syfy – after
Worst: Syfy – after
Worst: Spirit Airlines – before
Worst: Spirit Airlines – after
Worst: Spirit Airlines – after
Worst: CIA – before
Worst: CIA – after
Worst: CIA – after
4 of 45
Apple

Best: iTunes – after

Instead of burning music from CDs, iTunes customers were mainly downloading tracks from the internet by 2010, so the disc icon was pretty obsolete. The latest logo is simple and retains the iconic musical note.
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lovemoney staff

04 March 2021

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