Most impressive of all, Pop Mart’s bulging revenues and expanding footprint are fueling some seriously lofty ambitions. The company is now positioning itself as an alternative Disney, with animated movies on the horizon. Its first theme park is already a reality, having opened in Beijing in 2023.

Even if Labubu proves to be a passing fad like Beanie Babies, its sharp-toothed grin has already carved a place in global pop culture and established Pop Mart as one of China’s most powerful cultural exporters to date.

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