While its much sought-after watch and jewellery designs are frequently targeted by counterfeiters, Cartier is fighting back. In 2016 the luxe French company won a court ruling in the UK ordering internet service providers to block websites selling fakes of its products, though two years later the Supreme Court ruled that Cartier should finance the website-blocking order itself. The photo shows 2,000 fake Cartier watches being crushed by a steamroller on New York's Fifth Avenue.