When it comes to live sports, there’s nothing better than being right up in the action. But courtside seats are about as impossible to get as Willy Wonka’s golden ticket. According to a report in the New York Times, it doesn’t matter how deep your pockets are – you simply can’t buy courtside seats. The key? Be famous. For example, at Madison Square Garden, each game has 20 seats for celebrities picked by staff based on who they think fans will be excited to see.