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The remarkable rise of Aldi, and the turbulent family story at its core

The budget store billionaires
Humble roots
Thrifty family with a savvy business plan
Growing popularity
Germany's first self-service store
The great Aldi split
The new two Aldis
International expansion
Kidnapping of Theo Albrecht
Reclusive CEOs
Founders pass on the reins
The shocking will of the Aldi 'grande dame'
US launch
Trader Joe's acquisition
Fast-paced expansion in Germany
UK launch
Unstoppable international expansion
Aldi vs Lidl in France
Reaching Italy
Aldi's Grexit
Expansion to China
What's the secret?
New initiatives
Global domination
Aldi Süd worldwide
Aldi Nord worldwide
8 of 27
Chris828/Wikimedia Commons [Public Domain]

The new two Aldis

In 1962, the brothers, who were still working together despite their disagreement, decided to name the groups Aldi Nord and Aldi Süd, taken from the first two letters of Albrecht and Diskont. Aldi Nord took over stores in the north of Germany while Aldi Süd became responsible for stores in the south, with the border between the two becoming known as the "Aldi Equator".

In 1966, the two businesses became financially and legally separate. By this time, there were 200 Aldi Süd stores in Germany.

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Alice Cattley

02 October 2024

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