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The remarkable rise of Aldi, and the turbulent family story at its core

The budget store billionaires
Humble roots
Thrifty family with a savvy business plan
Growing popularity
Germany's first self-service store
The great Aldi split
The new two Aldis
International expansion
Kidnapping of Theo Albrecht
Reclusive CEOs
Founders pass on the reins
The shocking will of the Aldi 'grande dame'
US launch
Trader Joe's acquisition
Fast-paced expansion in Germany
UK launch
Unstoppable international expansion
Aldi vs Lidl in France
Reaching Italy
Aldi's Grexit
Expansion to China
What's the secret?
New initiatives
Global domination
Aldi Süd worldwide
Aldi Nord worldwide
4 of 27
dpa picture alliance/Alamy Stock Photo

Thrifty family with a savvy business plan

The family was noted for its thrifty ways. Obsessed with saving money, Theo (pictured) was said to recycle used pencil stubs, wear threadbare suits, and eschew any form of luxury even after he made his fortune.

However, the thrift-conscious brothers devised a simple yet successful business plan: they kept prices rock-bottom by only stocking non-perishable items and quickly removing slow-sellers from the shelves.

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Alice Cattley

02 October 2024

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