In 2012 he set up the Veronica Mars Movie Project, hoping to raise $2 million (£1.4m) to put together a full-length film. Just 30 days later he had smashed his target, raising $5.7 million (£4m) from almost 92,000 backers. The resultant movie hit the big screens in 2014, becoming the first major film ever to be successfully campaigned by fans through crowdfunding.