One of the Kardashian family's earliest controversial business moves happened back in 2010 when Kim, Kourtney, and Khloé launched a credit card in partnership with Mastercard.

Creatively – or perhaps that should read "kreatively" – named the Kardashian Kard, it allowed users to access funds of up to $250,000 (£205k), encouraging them to spend well beyond their means.

Connecticut Attorney General Richard Blumenthal slammed the card for targeting "financially unsophisticated" young women, while its exorbitant user fees were also a point of contention among critics.

It cost $99.95 (£82) just to obtain the card, with an additional $5 (£4) monthly fee. Other hidden charges included small fees for every cash deposit and transaction made with the card, as well as a charge for contacting customer service.

Unsurprisingly, a mere 250 people signed up for the Kardashian Kard, leading to its embarrassing removal from the market within just one month of its launch.