From designer collaborations to forgotten childhood favourites, some plush toys have skyrocketed far beyond their original price tags – turning into serious investment pieces for their owners. Whether from scarcity, nostalgia, or social media hype, brands like Labubu, Steiff, and Disney have seen rare models command eye-watering resale values.

Using the latest sales and listing data from resale platforms such as eBay and StockX, we’ve rounded up 10 plush collectibles that prove soft toys can bring in hard cash. Click or scroll through to discover which cuddly creations are now worth a small fortune...

All dollar amounts in US dollars

Plush toy collectibles worth more than you think