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The most lucrative celebrity side hustles, ranked

Seriously lucrative celebrity side hustles
17. Kate Hudson's Fabletics: $50 million (£37m)
16. Bethenny Frankel's Skinnygirl: up to $64 million (£47.5m)
15. Gwyneth Paltrow's Goop: $75 million (£55.5m)
14. Ryan Reynold's Mint Mobile: $131 million (£97m)
13. 50 Cent's Vitamin Water: up to $150 million (£111m)
12. Dolly Parton's Dollywood: $165 million (£122m)
11. George Clooney's Casamigos: $230 million (£170m)
10. Roger Federer's On Running: $360 million (£267m)
9. Dr. Dre's Beats: $700 million (£519m)
8. Jay Z's D’Ussé: $750 million (£555m)
7. Hailey Bieber's Rhode: up to $700 million (£516m)
6. Dwayne Johnson's Teremana: up to $800 million (£593m)
5. Selena Gomez's Rare Beauty: $1.05 billion (£740m)
4. Kylie Jenner's Kylie Cosmetics: $1.06 billion (£790m)
3. Michael Jordan's Air Jordan: $1.3 billion (£960bn)
=1. Kim Kardashian's Skims: $1.4 billion (£1bn)
=1. Rihanna's Fenty Beauty: $1.4 billion (£1bn)
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Axelle/Bauer-Griffin/FilmMagic

Seriously lucrative celebrity side hustles

Today, celebrities don’t rely solely on music, movies or sports careers to make their money. Famous faces are launching everything from beauty brands to fashion lines – and making a fortune in the process. In fact, some incredibly savvy stars are making more money from their business ventures than from their day jobs.

We've ranked 17 of the most successful celebrity side hustles of all time, based on pre-tax earnings from either the sale of their company or the current value of their stake in the business. Read on to discover which celebs have turned their passion projects into money-spinning empires.

All dollar amounts in US dollars.

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Danielle McAdam

05 June 2025

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