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What happened when Taylor Swift's Eras Tour landed in these countries?

The Taylor Swift Effect
Argentina: economic boost unknown
Argentina: economic boost unknown
Netherlands: estimated economic boost $33 million (£26m)
Netherlands: estimated economic boost $33 million (£26m)
Spain: estimated economic boost $35 million (£27m)
Spain: estimated economic boost $35 million (£27m)
Portugal: estimated economic boost $35 million (£27m)
Portugal: estimated economic boost $35 million (£27m)
Switzerland: estimated economic boost $40 million (£31m)
Switzerland: estimated economic boost $40 million (£31m)
Sweden: estimated economic boost $47 million (£37m)
Sweden: estimated economic boost $47 million (£37m)
Poland: estimated economic boost $49 million (£38m)
Poland: estimated economic boost $49 million (£38m)
Mexico: estimated economic boost $52 million (£41m)
Mexico: estimated economic boost $52 million (£41m)
Brazil: estimated economic boost $74 million (£58m)
Brazil: estimated economic boost $74 million (£58m)
Ireland: estimated economic boost $100 million (£78m)
Ireland: estimated economic boost $100 million (£78m)
Germany: estimated economic boost $120 million (£94m)
Germany: estimated economic boost $120 million (£94m)
Italy: estimated economic boost $199 million (£156m)
Italy: estimated economic boost $199 million (£156m)
France: estimated economic boost $200 million (£157m)
France: estimated economic boost $200 million (£157m)
Japan: estimated economic boost $229 million (£180m)
Japan: estimated economic boost $229 million (£180m)
Singapore: estimated economic boost $400 million (£314m)
Canada: estimated economic boost $439 million (£344m)
Canada: estimated economic boost $439 million (£344m)
Australia: estimated economic boost $558 million (£438m)
Australia: estimated economic boost $558 million (£438m)
The UK: estimated economic boost $1.3 billion (£1bn)
The UK: estimated economic boost $1.3 billion (£1bn)
The UK: estimated economic boost $1.3 billion (£1bn)
USA: estimated economic boost $5.7 billion (£4.5bn)
USA: estimated economic boost $5.7 billion (£4.5bn)
USA: estimated economic boost $5.7 billion (£4.5bn)
USA: estimated economic boost $5.7 billion (£4.5bn)
Records broken, economies boosted
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TOPIC SENTENCES/Shutterstock/Getty Images

The Taylor Swift Effect

When Taylor Swift's The Eras Tour kicked off in March 2023, few people could have predicted the juggernaut it would become. The recently wrapped tour is now the highest-earning in history with an estimated $2.2 billion (£1.7bn) gross. Its success has elevated Swift to billionaire status, with her net worth currently standing at $1.6 billion (£1.3bn), according to Forbes.

But it's not just Swift who profited from The Eras Tour. The trek sparked a global phenomenon dubbed 'Swiftonomics', with countries and communities around the world experiencing an economic boost as a result. Based on estimates from sources within the countries and, in some cases, our own projections, we've ranked Swift's economic impact on the nations she visited on tour. 

All dollar amounts in US dollars.

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Danielle McAdam

11 December 2024

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