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Is Apple in trouble? 10 problems it doesn't need right now

Apple's big challenges in 2024
1. Slowing iPhone sales worldwide
1. Slowing iPhone sales worldwide
2. Slumping Chinese market
2. Slumping Chinese market
2. Slumping Chinese market
3. Innovation fails: Apple's canned electric 'iCar' project
3. Innovation fails: Apple's canned electric 'iCar' project
4. Innovation fails: Apple's cancelled microLED display project
4. Innovation fails: Apple's cancelled microLED display project
5. Advertising backlash: Apple's controversial 'Crush!' iPad Pro ad
5. Advertising backlash: Apple's controversial 'Crush!' iPad Pro ad
6. Flagging Apple wearables sales
6. Flagging Apple wearables sales
7. Poor Vision Pro demand
7. Poor Vision Pro demand
8. Gender-based pay discrimination allegations
8. Gender-based pay discrimination allegations
9. Regulatory heat: US antitrust lawsuit
9. Regulatory heat: US antitrust lawsuit
9. Regulatory heat in Europe
9. Regulatory heat in Asia and Australia
10. Apple AI concerns
10. Apple AI concerns
Is Apple really in trouble?
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Weyo/Alamy Stock Photo

Apple's big challenges in 2024

Apple stock has hit record highs in recent months, fuelled by the unveiling of the tech titan's new artificial intelligence (AI) offerings. However, after an enviable stretch at the top, it's no longer the world's most valuable company, and storm clouds are gathering.

Despite the buzz surrounding the iPhone 16 and the brand's "Apple Intelligence" take on AI, concerns swirl around the functionality and privacy of the features. The company is also facing challenges in several other areas.

Read on to discover 10 problems Apple faces right now and the damage they could do to its reputation and bottom line. 

All dollar amounts in US dollars

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Daniel Coughlin

10 September 2024

Features

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