• Credit Cards
    • Balance Transfer
    • Purchase
    • Balance Transfer & Purchase
    • Credit Building
    • Bad Credit
    • Cashback
    • Rewards
    • Foreign Use
    • Money Transfer
  • Loans
    • Car Finance
  • Savings
  • Current Accounts
  • Mortgages
  • Utilities
  • Insurance
    • Life Insurance
  • Investing
  • Money Transfer
    • Send Money Abroad
Sign In
  • Best Buys
  • Household Money
  • Banking & Borrowing
  • Mortgages & Home
  • Saving & Making Money
  • Rights, Scams & Politics
  • Motoring & Travel
  • Investing & Pensions
  • Savings & ISAs
  • Features
  • Compare
  • Credit Cards
    • Balance Transfer
    • Purchase
    • Balance Transfer & Purchase
    • Credit Building
    • Bad Credit
    • Cashback
    • Rewards
    • Foreign Use
    • Money Transfer
  • Loans
    • Car Finance
  • Savings
  • Current Accounts
  • Mortgages
  • Utilities
  • Insurance
    • Life Insurance
  • Investing
  • Money Transfer
    • Send Money Abroad

What the super-rich are buying in 2024, and how much they're paying

Multimillionaire and billionaire must-haves you won't believe
Designer Del Monte pineapple: $400 (£314)
Limited edition Dior L'Or de Vie La Crème moisturiser: $7,500 (£6k)
Loro Piana vicuña coat: $33,425 (£26k)
Paris 2024 Olympics VVIP package: from $36,000 (£28k)
Equinox Optimize gym membership: $40,000 (£31k) per year
Four Seasons Maui Longevity Protocol treatment: from $44,000 (£35k)
Clinique La Prairie Private Retreat: from $91,015 (£71k)
Taylor Swift Eras Tour ticket for a sold-out date: up to $94,950 (£74k)
Uber-luxe Garia golf cart: $110,000 (£86k)
Railbookers Around The World By Luxury Train package: $113,559 (£89k)
Exclusive Resorts membership: from $195,000 (£153k)
White Desert around the world by private jet package: $225,000 (£176k)
Golden Concept Billionaire's Gadgets set: $250,000 (£196k)
Facelift performed by LA's top cosmetic surgeon: up to $500,000 (£392k)
Casa Cruz private club membership: up to $500,000 (£391.6k)
Regent World of Splendor global cruise: $840,000 (£657.9k)
White Desert Ultimate Antarctic Adventure: from $2 million (£1.6m)
Condo on the Somnio yacht-liner: $11 million (£9m)
Blue Origin trip to the edge of space: $28 million (£22m)
One-off Patek Philippe watch: up to $31 million (£24m)
Bespoke Rolls-Royce Droptail Roadster: up to $38.3 million (£30m)
Discovery Dunes Dubai land plot: up to $50 million (£39m)
Axiom Space or SpaceX extended orbital space voyage: $55 million (£43m)
Oppidum L'Heritage doomsday bunker: $100 million (£78m)
Private tropical resort island: $160 million (£125m)
G Train: $350 million (£274m)
Boeing
Migaloo submersible superyacht: from $2 billion (£1.6bn)
NFL team: from $3.5 billion (£3bn)
1 of 30
Courtesy Lufthansa Technik

Multimillionaire and billionaire must-haves you won't believe

The number of ultra-high-net-worth individuals (UHNWI) soared last year according to the 2024 Knight Frank Wealth Report.

In addition to that, 265 new names have joined Forbes's latest list of the world's billionaires, taking the total to a record 2,781. Incredibly, the people featured on Forbes's list have seen their wealth surge by a collective $2 trillion (£1.6tn) during the last 12 months.

Needless to say, the 0.01% are spending big. From $400 (£314) designer pineapples to luxury doomsday bunkers, it's safe to say that the mega-rich have slightly different shopping lists to the rest of us.

With that in mind, read on to discover the most covetable items that the ultra-wealthy are treating themselves to in 2024. 

All dollar amounts in US dollars, unless otherwise stated. 

Gallery view |
List View

Daniel Coughlin

10 July 2024

Features

See more on this topic

Share the love