• Credit Cards
    • Balance Transfer
    • Purchase
    • Balance Transfer & Purchase
    • Credit Building
    • Bad Credit
    • Cashback
    • Rewards
    • Foreign Use
    • Money Transfer
  • Loans
    • Car Finance
  • Savings
  • Current Accounts
  • Mortgages
  • Utilities
  • Insurance
    • Life Insurance
  • Investing
  • Money Transfer
    • Send Money Abroad
Sign In
  • Best Buys
  • Household Money
  • Banking & Borrowing
  • Mortgages & Home
  • Saving & Making Money
  • Rights, Scams & Politics
  • Motoring & Travel
  • Investing & Pensions
  • Savings & ISAs
  • Features
  • Compare
  • Credit Cards
    • Balance Transfer
    • Purchase
    • Balance Transfer & Purchase
    • Credit Building
    • Bad Credit
    • Cashback
    • Rewards
    • Foreign Use
    • Money Transfer
  • Loans
    • Car Finance
  • Savings
  • Current Accounts
  • Mortgages
  • Utilities
  • Insurance
    • Life Insurance
  • Investing
  • Money Transfer
    • Send Money Abroad

From humble plimsoll to billion dollar industry: how sneakers conquered the world

How the humble athletic shoe conquered the world
1865: the first sneakers make their debut
1868: the first rubber-soled sneakers debut
1870s: the term
1880s: the term
1892: the first commercialised basketball shoes launch
1895: the first commercialised running shoes launch
1919: the precursor to Adidas and Puma is established
1922: Converse introduces the first celebrity-endorsed sneakers
1936: the precursor to Adidas and Puma goes global
1948: Geda splits into Adidas and Ruda (later Puma)
1952: Adidas buys its three stripes logo with two bottles of whisky
1963: Adidas launches the Stan Smith
1964: the precursor to Nike debuts
1966: Adidas football boots are worn by 75% of FIFA World Cup players
1972: Nike debuts the Cortez, the first street-style sneaker
1977: the first high-end designer sneakers launch
1980s: sneakers go fully mainstream
1985: the Nike Air Jordan I launches and sparks the sneakerhead phenomenon
1986: the first collaboration between a sneaker band and musical act debuts
Mid-1980s: Reebok becomes the world's leading sneaker brand
1996: Prada introduces the first
1998: the first high-end sneaker collaboration, Puma x Jil Sander, debuts
2007: the world's most expensive customised sneakers drop
2012: the world's largest sneaker collection is recognised
2015: Kanye West's Yeezy Adidas collaboration launches
2016: sneakers overtake heels in the UK
2019: the world's most expensive unworn sneakers sell at auction
2020: sneakers outsell
2020: the most expensive retail Nike shoe ever produced debuts
2020: sneaker sustainability concerns come to the fore
2021: global sneaker sales almost double within a decade
2021: the world's most expensive secondary market sneaker private sale takes place
2023: the world's most expensive used sneakers sell at auction
2024: Donald Trump launches $399 MAGA sneakers
2024: the global sneaker market goes from strength to strength
1 of 36
ZUMA Press Inc/Alamy

How the humble athletic shoe conquered the world

The global sneakers market has seen explosive growth over the years, with data from Statista revealing it's currently valued at a jaw-dropping $80 billion (£63bn).

No longer just for sport, kicks are pop culture icons that can be found everywhere from basketball courts to catwalks. But how did a style of shoes once known as "felonies" conquer the world?

Read on to discover the fascinating history of the sneaker industry, including its major breakthrough moments, mind-blowing numbers, and the most expensive pairs of all time. All dollar amounts in US dollars.

Gallery view |
List View

Daniel Coughlin

12 March 2024

Features

See more on this topic

Share the love