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The world's most valuable brands and what they're really worth

Discover which big brands are worth the most
30. NVIDIA: worth $44.5 billion (£35bn)
29. Disney: worth $46.7 billion (£36.7bn)
28. Allianz Group: worth $46.9 billion (£36.9bn)
27. UnitedHealthcare: worth $47.6 billion (£37.4bn)
26. Costco: worth $48.4 billion (£38.1bn)
25. AT&T: worth $49.3 billion (£38.8bn)
24. Moutai: worth $50.1 billion (£39.4bn)
23. Shell: worth $50.3 billion (£39.6bn)
22. Bank of China: worth $50.5 billion (£39.7bn)
21. Toyota: worth $52.7 billion (£41.4bn)
20. Home Depot: worth $52.8 billion (£41.5bn)
19. Oracle: worth $53.1 billion (£41.8bn)
18. Tesla: worth $58.3 billion (£45.8bn)
17. Mercedes-Benz: $59.4 billion (£46.7bn)
16. Agricultural Bank of China: worth $60.4 billion (£47.5bn)
15. Starbucks: worth $60.7 billion (£47.7bn)
14. China Construction Bank: worth $65.6 billion (£51.6bn)
13. Instagram: worth $70.4 billion (£55.4bn)
12. State Grid Corporation of China: worth $71.1 billion (£55.9bn)
11. Verizon: worth $71.8 billion (£56.5bn)
10. ICBC: worth $71.8 billion (£56.5bn)
9. Deutsche Telekom: more $73.3 billion (£57.6bn)
8. Facebook: worth $75.7 billion (£59.5bn)
7. TikTok/Douyin: worth $84.2 billion (£66.2bn)
6. Walmart: worth $96.8 billion (£77.5bn)
5. Samsung Group: worth $99.4 billion (£78.2bn)
4. Amazon: worth $308.9 billion (£243bn)
3. Google: worth $333.4 billion (£262bn)
2. Microsoft: worth $340.4 billion (£268bn)
1. Apple: worth $516.6 billion (£406bn)
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GK Images/Alamy

Discover which big brands are worth the most

From global corporations to companies that operate exclusively in China, can you guess what the world's most valuable brands are in 2024? 

Valuation and research company Brand Finance, which has valued over 5,000 leading brands for its annual Global 500 index, has the answers.

Based on data from its latest report, we've compiled a list of the 30 most valuable brands in 2024. Read on to find out which Midas-touch tech giant has regained the number one spot, and discover how much the brands are really worth...

All dollar amounts in US dollars. Brand valuations correct as of the report's publication in January 2024.

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Daniel Coughlin

06 March 2024

Features

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