Heather Mills launched her VBites vegan food company in 2007, after buying (and renaming) Redwood Wholefood. The former model and entrepreneur, who used to be married to Sir Paul McCartney, entered the food industry with the goal of "furthering the plant-based movement". But that goal ran aground when the business fell into administration in December 2023.

According to Mills, the company has fallen victim to a number of factors including the cost of living crisis, "corporate greed", misinformation spread by the meat and dairy industries, and Brexit. "My team and I have undertaken 30 years [Redwood Wholefood was originally founded in 1993] of product creation and evolution as well as personally investing tens of millions of pounds into the business," Mills said, adding the closure was "extremely distressing".

Updated by Alice Cattley

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