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The real story behind the Ferrari fortune

How the founder of Ferrari created a legacy worth billions
The birth of Enzo Ferrari
Enzo's not-so modest background
Enzo Ferrari's childhood passion for cars
Enzo Ferrari's teenage trauma
Enzo Ferrari pursues his dream
Enzo Ferrari's promotion to racing driver
Enzo Ferrari's first win
Enzo Ferrari's marriage and team preparation
Enzo Ferrari founds the Ferrari team
Enzo Ferrari's first racing car and dismissal
Enzo Ferrari's first auto company
AAC becomes Ferrrari
Ferrari's signature red
Ferrari's 125 S success
Ferrari starts making road cars
Enzo Ferrari's tumultuous 1950s
Enzo Ferrari's most challenging times
The Palace Revolt and Great Ferrari Walkout
Ferrari's Ford rival
Ferrari's 1960s heyday
Most expensive Ferraris of all time
Fiat acquires a 50% stake
Enzo Ferrari's triumphs
Enzo Ferrari's heir
Enzo Ferrari's legacy
Ferrari's expanding line-up
Ferrari's ballooning production and revenues
Ferrari's billions
Piero Ferrari's family trust
Piero Ferrari's successor?
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ilpo musto/Alamy Stock Photo

How the founder of Ferrari created a legacy worth billions

Named the world's strongest brand in 2019 and arguably the world's most famous car brand today, Ferrari is synonymous with luxury, exclusivity and wealth.

Its success is largely due to the vision and determination of one man, Enzo Ferrari. Despite facing challenges over the years, Enzo Ferrari went on to create the most successful Formula One team of all time – as well as a renowned automobile marque and a gargantuan global merchandise empire.

Read on to chart Enzo Ferrari's rise to the top and discover what's happened to the Ferrari family fortune today. 

All dollar amounts in US dollars.

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Daniel Coughlin

09 January 2025

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