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The most expensive American TV commercials of all time

TV spots that broke the bank
Coca-Cola: $1.8 million
GoDaddy: $3.6 million
Ferrari/Shell: $6.4 million
Tide: $9.6 million
Honda: $10 million
Kia: $10 million
Microsoft: $10 million
PepsiCo: $12 million
Fiat: $12.5 million
Chrysler: $13.2 million
Pepsi: $13.4 million
Universal: $14 million
PopCorners: over $14 million
Bud Light: $15 million
Amazon Alexa: $17.6 million
Toyota Prius: $17.8 million
Amazon Alexa: $19.3 million
Google: $19.3 million
Samsung: $19.4 million
Ford: $19.6 million
84 Lumber: $19.6 million
Amazon Alexa: over $20 million
Doritos: over $21 million
Squarespace: over $21 million
George W. Bush: $22.3 million
Guinness: $22.9 million
Michelob ULTRA: over $42 million
Chanel: $51.9 million
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Courtesy Universal

Universal: $14 million

Universal Pictures shelled out $11.9 million to create and air its thrilling Jurassic World: Fallen Kingdom movie trailer at the 2018 Super Bowl. That’s $14 million when adjusted for inflation.

The mammoth amount of money spent on the short promo accounted for almost 7% of the blockbuster’s $180 million budget.

However, given that the flick grossed an eye-watering $1.3 billion at the box office, it’s safe to say the exposure was worth it...

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Alice Cattley

24 February 2023

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