Universal Pictures shelled out $11.9 million to create and air its thrilling Jurassic World: Fallen Kingdom movie trailer at the 2018 Super Bowl. That’s $14 million when adjusted for inflation.
The mammoth amount of money spent on the short promo accounted for almost 7% of the blockbuster’s $180 million budget.
However, given that the flick grossed an eye-watering $1.3 billion at the box office, it’s safe to say the exposure was worth it...