Long gone are the days when we’d venture to the local Blockbuster to rent DVDs or tapes. The downfall of the once mammoth movie rental empire? The emergence of video-on-demand online streaming services. COVID-19 has only further increased the popularity of these platforms, with people around the globe flocking to the likes of Netflix, Amazon Prime Video, and Disney+ for entertainment during the pandemic. As a result, streaming services have seen their subscriber bases soar. The industry's behemoths are fighting it out for every dollar – but who is winning the battle of the streaming giants? Read on to find out.