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The biggest celebrity endorsement deals of all time

Lucrative endorsement deals
Jennifer Aniston, Emirates:  $6.3 million (£5.2m)
Brad Pitt, Chanel: $9.1 million (£7.5m)
Justin Timberlake, McDonald’s: $9.8 million (£8.1m)
Nicole Kidman, Chanel: $11.4 million (£9.4m)
Selena Gomez, Coach: $12.5 million (£10.4m)
Ashton Kutcher, Lenovo $12.9 million (£10.7m)
Catherine Zeta Jones, T-Mobile: up to $13.4 million (£11.1m)
Snoop Dogg, Corona beer: $13.8 million (£11.4m)
Michael Jackson, Pepsi: $15.1 million (£12.5m)
Robert Pattinson, Dior: $15.7 million (£13m)
Justin Bieber, OPI: $16.4 million (£13.6m)
Britney Spears, Pepsi: $16.7 million (£13.8m)
Travis Scott, McDonald’s: $23 million (£19m)
Jay-Z, Samsung: $25.7 million (£21.2m)
Taylor Swift, Coca-Cola: $26 million (£21.5m)
Tiësto, 7UP: $38 million (£31.4m)
George Clooney, Nespresso: $40 million (£33.1m)
Charlize Theron, Dior: $55 million (£45.6m)
Beyoncé, Pepsi: $64.3 million (£53.2m)
Julia Roberts, Lancôme: $68.4 million (£56.5m)
Dwayne Wade, Li Ning: at least $78.4 million (£64.9m)
Usain Bolt, Puma: at least $83 million (£68.6m)
Serena Williams, Nike: at least $89.7 million (£74.2m)
Maria Sharapova, Nike: $95.7 million (£79.2m)
Tiger Woods, Nike: at least $175.2 million (£144.9m)
David Beckham, Adidas: $262.2 million (£216.7m)
LeBron James, Nike: at least $1 billion (£826.7m)
Cristiano Ronaldo, Nike: at least $1 billion (£826.7m)
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Frazer Harrison/Staff/Getty Images

Justin Timberlake, McDonald’s: $9.8 million (£8.1m)

Pop star Justin Timberlake, pocketed $6 million for delivering the I’m Lovin’ It jingle for McDonald's in 2003. In 2022 dollars? That's a cool $9.8 million (£8.1m).

JT was far from proud of the partnership though, admitting in 2007 to the British edition of GQ magazine that "I regret the McDonald’s deal", although he didn’t elaborate as to why he wasn't Lovin' It.

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Hannah Ward-Glenton

23 April 2021

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