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Customers that took on big companies, and won

David vs Goliath
Hoover Holiday Pressure Group vs Hoover (1992)
Hoover Holiday Pressure Group vs Hoover (1992)
LaShawn Sharpe et al vs A&W (2023)
LaShawn Sharpe et al vs A&W (2023)
Trish Wiener vs Dannon (2010)
Trish Wiener vs Dannon (2010)
The people vs Kellogg's (2011)
The people vs Kellogg's (2011)
Three women vs New Balance (2012)
Three women vs New Balance (2012)
Benjamin Careathers vs Red Bull (2014)
Benjamin Careathers vs Red Bull (2014)
The people vs Google Search (2023)
The people vs Google Search (2023)
1 of 15
Billy F Blume Jr/Shutterstock

David vs Goliath

Have you ever felt cheated by a misleading tagline or wondered whether a company's 'scientific' claims could be backed up? You're not alone. These people were so sceptical about some of the world's biggest brands that they took them to court and came out on top.

Read on to discover some major cases where customers took on big companies – and made them pay for their words. All dollar amounts in US dollars.

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lovemoney staff

20 September 2023

Features

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