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Famous brands that changed their names due to public pressure (copy)

The reasons behind their new identities
Uncle Ben’s
Aunt Jemima
Mrs. Butterworth's
Coon cheese
Cleveland Indians
Washington Redskins
Red Skins
Chicos
Beso de Negra
Zigeuner Sauce
Sambo's
Dixie Beer
Dixie Chicks
Lady Antebellum
Slaves
Eskimo Pie
Edmonton Eskimos
Plantation Rum
Darlie
Fair & Lovely
Clean & Clear Fairness
White Perfect
Indiginous Gin
Trader Ming's
Spic and Span
Thug Kitchen
1 of 27
Kris Tripplaar/SIPA USA/PA

The reasons behind their new identities

The past year has seen many brands shed their old name and assume a whole new identity. Amid the Black Lives Matter movement and the greater push for equality it has inspired, expunging a racist connotation has been the key driver, but not the only one. Click or scroll through 30 brands that adopted or pledged to take on a new moniker and why.

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Daniel Coughlin

10 February 2021

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