Donald Trump has made a fortune off the back of his latest legal woes. Read on for the full story, and to find out how he's merchandising his mugshot.
All dollar amounts in US dollars.
When Donald Trump reported to Fulton County Jail in Atlanta, Georgia, he made history when he became the first former US president to have his mugshot taken (pictured). The image has since gone viral on social media – and Trump himself has partly been responsible for spreading it far and wide.
Not only did the ex-POTUS make the headline-grabbing move of sharing the photo on X (formerly Twitter), his first post on the social media site in over two years, but he's also created a range of merchandise that features the snap front and center.
Slapping the photo on everything from T-shirts and coffee cups to drinks coolers and bumper stickers, Trump's campaign has quickly made a fortune. The latest additions to Trump's official MAGA store range in price from $12 to $34 – although shortly after the 45th handed himself in at Fulton County Jail, his campaign was briefly offering supporters the chance to receive a 'free' T-shirt if they donated $47, a nod to Trump's ambitions of becoming the 47th president.
According to Trump's campaign, sales of the new merch contributed to a boon of $7.1 million in just a few days after he handed himself in. Trump's indictments have typically resulted in a rush of donations, and it's not the first time he's tried to capitalize on the indignation of his supporters – though it is the first time he's had a genuine mugshot to print on his designs.
Perhaps one of the most shocking T-shirts ever produced for a presidential campaign, this faux mugshot design was released in April by the Trump 2024 campaign to cash in on Trump's first indictment (his total now stands at four). The tee, which is available in up to 2XL in a unisex fit, is still for sale via Trump's MAGA store and could be yours for $36.
As well as faking the mugshot, the designers also got creative with how tall Trump is, with the height chart in the graphic suggesting he stands at 6ft 5in tall. According to details logged by Fulton County Jail, however, the former president really stands at a slightly less imposing 6f 3in.
Whether genuine or fake, Trump's mugshot clearly has the power to mobilize his supporters. On X, conservative radio host Charlie Kirk asked his followers "How many of you will buy merch with Trump's mugshot?" and received a host of replies from MAGA fans, with one user writing: "Got the mugshot mug and T-shirt!!!"
Think Trump's latest money-makers are unusual? They're just the tip of the iceberg. From steaks to urine test kits, read on for a catalog of some of the most outlandish Donald Trump merch that's been available over the years.
As well as acting as free advertising, Trump merchandise can generate serious money.
Love it or loath it, the MAGA baseball cap has become a pop culture icon and major bestseller. In fact, the Trump campaign made $80,000 a day from selling the hats back in 2016, and by 2019 one million units had been sold.
But as we shall see, other Trump-branded products have been far less successful – not to mention far more peculiar – over the years...
MAGA pets are well catered to on the official Trump merchandise website.
To get their pooch looking on-brand, diehard fans of the former POTUS can drop $30 on this polka dot collar and bow tie set. There's also a pet bandana available in the same pattern, not to mention a matching leash.
Dog owners can also treat their canine companions to this suitably blingy Trump gold bar toy, for hours of Trump-approved tug-of-war fun.
When it comes to pet products, Trump chew toys – that's to say, chew toys designed to look like Donald Trump – seem to sell the best.
One such toy, sold by Vermont firm Fuzzu, has been flying off shelves since 2016, although you won't find it stocked in the official Trump Store...
Trump swore off booze at an early age, citing the 1981 death of his brother Fred from alcoholism as the reason.
Despite this, he launched Trump Vodka in 2006, which was marketed with the slogan "Success Distilled." Trump bragged that it would outsell Grey Goose and predicted that the "Trump & Tonic" would become America's favorite cocktail.
Just five years later, however, the brand was discontinued in America due to poor sales. It's still available in Israel, where it's reportedly popular around Passover due to being potato-based rather than wheat-based, meaning it meets Kosher requirements.
Staying with alcohol, the Trump Winery has fared a lot better than the ill-fated vodka.
Snapped up by Trump in 2011, the 227-acre property in Albemarle, Virginia has been owned and operated by his son Eric since 2012. It's the largest vineyard in the state, though it isn't quite the largest on the East Coast, as Trump has boasted.
It produces a variety of red, white, and sparkling wines, with its bottles bearing labels that feature the Trump name in gold or silver lettering.
As well as booze and cigars, Trump has also put his name to several health-promoting products over the years. These include Trump Ice Natural Spring Water, which was bottled in Pennsylvania.
Introduced in the mid-1990s, the product featured on the first season of his reality show The Apprentice and was hyped up as "one of the highest quality spring waters in the world with an optimum mineral content."
In reality, however, it contained few minerals and sales were ultimately lackluster. The product was discontinued in 2010, although Trump-branded spring water is still served at his hotels and resorts.
And Trump's beverage range features more than just vodka, wine, and water.
A Polish-made Trump energy drink, featuring bold black and gold branding, was launched at some point in the Israeli market.
Due to the vaguely similar branding, there's a chance that the energy drink was released after the vodka's success in Israel. It's unclear whether the product is still available.
Trump has also dabbled in the lucrative supplements market. In 2009, the real estate mogul and reality TV star established The Trump Network, a licensing deal with multi-level marketing firm Ideal Health that offered a "recession-proof" way for hard-up Americans to boost their income.
How? By selling personalized vitamin packages to their family and friends, of course.
The network's most talked-about product was its urine test kit. Vitamins were personalized to each customer based on the results of the test, but according to nutrition experts the science the process was based on is highly questionable.
The network offered a number of other supposedly health-enhancing products, including QuikStik energy drinks.
The Trump Network also offered the Snazzle Snaxxs range of supposedly healthy snacks for kids, and even a line of skincare products.
Business boomed for a while, but amid growing complaints from underwhelmed sellers and wider criticism of the network's questionable health claims, Trump's foray into wellbeing proved a big failure. The company seemingly disappeared when the licensing deal expired in 2011.
The strangest T-shirt available on the Trump Store website at the moment has got to be this horror-worthy riff on Grant Wood's 1930 painting American Gothic, which can be purchased for $29.98.
A stony-faced Donald takes on the role of the farmer, while an equally stern Melania is his wife (though the woman in the original painting is actually the farmer's daughter – presumably Ivanka Trump was busy that day.)
If that's not disturbing enough, the pitchfork featured in the original iconic painting has been swapped out for a rifle.
Guaranteed to turn heads at the gym – though maybe not for the right reasons – these $50 leggings are stamped on the lower leg with the Trump logo in either red or pink.
What better way for devoted Trump fans to show their top-to-toe support for the 2024 presidential candidate than with leggings that will (to quote the Trump Store) keep them "feeling comfortable all year long"?
No MAGA Christmas tree is complete without the Iconic Duo Ornament Set, which has been billed by the Trump Store as "the collector's item you've been waiting for."
On the off-chance that you have been waiting for a sparkly pair of baubles that depict Trump's private Boeing 757 jet and Mar-a-Lago retreat, be warned that it doesn't come cheap.
The set currently retails at $205, though as the Trump Store notes, "you'll want to have these ornaments hanging around all year long."
Trump: The Game was inspired by Monopoly and themed around Trump's career as a Big Apple real estate mogul. The board game was released in 1989 but discontinued after selling just 800,000 units.
And while the game was resurrected by Hasbro in 2004 following the success of The Apprentice, it's since disappeared again – though you can track it down on Amazon and eBay for around $100.
In 1988, Trump launched his first video game, Trump Castle, which transported gamers to his flagship Atlantic City casino where they could play blackjack, poker, roulette, and other gambling favorites.
Published by Capstone Software, the self-styled "ultimate casino gambling simulation" received mixed reviews but apparently sold well, with two sequels later released.
In 2002, the business magnate went all out with the release of the Donald Trump's Real Estate Tycoon! video game.
Players assumed the character of Ruthless Rick, CEO of Greed Inc. Rick's mission was to bankrupt Trump himself, and the game was largely dismissed as a dull and confusing knock-off of Sim City. The Activision Value game had a short shelf-life and Trump unsurprisingly failed to secure a sequel.
GQ has described Trump as a "scent enthusiast," so it's no surprise that he's branched out into men's cologne.
In 2004, Trump teamed up with Aramis and Designer Fragrances to release his signature cologne, Donald Trump: The Fragrance. The 3.4-ounce bottle – which has top notes of cucumber, black basil, and mint – hit the shelves for the sweet sum of $60.
Trump later followed up his signature scent with his Success and Empire colognes.
However, the range was abruptly discontinued in 2015 when fragrance maker Perfumania cut ties with Trump after the derogatory comments he made about Mexican immigrants during his first presidential run.
By all accounts Trump is a complete germaphobe, so it stands to reason that the hygiene-obsessed billionaire would put his name to a personal care product or two.
And he hasn't disappointed, with shower gels and deodorants once available as part of his doomed fragrance ranges.
On the subject of toiletries: if you've got $75 to spare, be sure to check out the Filled Nylon Dopp Kit on the Trump Store website. The nylon travel bag contains a hand lotion, lip balm, and hand sanitizer, as well as a Trump-branded eye mask and toothbrush.
Given his famous coiffure, why wouldn't Donald Trump have a shampoo to his name?
The Trump Hotel Collection shampoos only appear to be available at Trump properties, although haircare products are occasionally sold online via the Trump Store.
That said, Trump himself is said to favour Head & Shoulders to help keep his golden mane in tiptop condition.
The Trump Store has devoted an entire section of its website to sweet treats, with an $18 trio of chocolate bullion bars just one of the delights available.
You can also pick up four chocolate truffle hearts for the same price, four gold chocolate bars for $24, and a three-pack of Trump cookies for $32.
Trump even had a coffee empire at one time, though it wasn't named 'Covfefe' as some people might have expected. (A viral 2017 tweet from the then-President featured the misspelt word.)
Trump, who doesn't drink the beverage and reportedly never has, worked with Two Rivers Coffee to create his Select by Trump range, though the manufacturer halted production on the coffee pods in 2017 due to sluggish sales.
Coffee from the Trump winery is sold via the Trump Store website, where 340g bag retails for $18.
Launched in 2007, Trump's line of "the world's greatest steaks" was available exclusively through homeware brand The Sharper Image and TV network QVC.
Supplied by Buckhead Beef, the USDA-certified Angus steaks were praised by some critics but slammed by others as "greasy" and "tasteless." With prices starting at an exorbitant $199 for a small portion, the meat failed to do well commercially.
The Sharper Image discontinued the line after just two months, swiftly followed by QVC, and Trump Steaks was officially no more.
Meat-related products are still available from the official Trump Store, however. These include this $95 Trump Crest Charcuterie Board, which sports a stylish resin handle and engraved Trump crest.
In addition to other random pieces of homeware, the Trump Store also stocks this set of cheese knives, each of which is engraved with the Trump name on the handle.
The kit, which would undoubtedly spark lively debate at cheese and wine parties, is priced at $42.
Advertised on the official Trump Store website as a must-have for your next tailgate party, this football flask is also on sale for $42.
Trump supporters really are spoilt for choice when it comes to drinking accessories, with smaller liquor flasks, coolers, and a gold Trump bottle opener all available to buy. Glassware and even ice cube trays are also ready and waiting to be purchased.
Trump's eyeglasses range is another largely forgotten line of Trump merchandise. Although it more or less vanished after his controversial first presidential run in 2015 and 2016, the "exceptional" Donald J. Trump Signature Collection is still available from some third-party retailers.
Prices for the eyewear, which GoOptic generously describes as being suitable for the "sophisticated uptown man", start at a reasonable $49.95.
Trump takes on Apple with these flashy earbuds, which feature a matching metallic gold case. The Bluetooth-enabled ear buds, which are also available in white, are a fraction of the price of Apple's AirPods and cost just $35.
How they shape up in terms of quality remains to be seen – or rather, heard...
Merch aside, you'll be surprised by how Donald Trump makes the rest of his money