The Philadelphia Eagles and the Kansas City Chiefs will face off at the 57th Super Bowl in Arizona on Sunday, but it's not just football fans eagerly awaiting game day. Music lovers around the world are excited for Rihanna’s halftime show performance, which will mark the pop diva's return to the stage for the first time since the 2018 Grammys.
Rihanna will join the ranks of some of the biggest names in music who've also performed at the iconic sporting event, including Madonna, Justin Timberlake, Lady Gaga, and The Weeknd.
Wondering how much these artists get paid for their showstopping Super Bowl performances? Read on to discover the surprising truth... All dollar values in US dollars.
The history of Super Bowl halftime entertainment dates back to 1967, when the Green Bay Packers faced off against the Kansas City Chiefs in Super Bowl I. At that time, the halftime show was limited to marching bands and other musical performances. However, as the Super Bowl grew in popularity, so did the halftime show.
In the 1970s and 80s, the halftime show continued to feature musical acts, with performers such as Up with People and the Orange Bowl Committee Baton Twirlers. However, in 1991, New Kids on the Block made their debut as the halftime performers, marking the first time a popular contemporary pop group had performed at the Super Bowl.
This set the stage for a series of high-profile acts in the 1990s, including Michael Jackson, Diana Ross, and the Blues Brothers.
Since the turn of the century, the Super Bowl halftime show has become one of the most highly anticipated events of the year, with a lineup of top-notch musicians and entertainers such as U2, The Rolling Stones, and Shakira.
The Super Bowl halftime show has become a major cultural event, attracting millions of viewers from around the world and cementing its place as one of the biggest stages in music and entertainment.
Being such a huge stage and event, it often comes as a surprise when people learn that the entertainment acts do not receive an appearance or performance fee. As you'd expect, the NFL pays for all production costs and covers travel expenses, but the performers do not get a paycheck.
That shouldn't present much of an issue for 2023's headliner, Rihanna.
The star has officially reached billionaire status, according to Forbes, which declared the 34-year-old entertainer and entrepreneur – real name Robyn Rihanna Fenty – to be "the richest female musician on the planet." But it's much more than just her musical career that's led to her estimated $1.4 billion net worth.
Read on for Rihanna's amazing story, and to see inside her life of luxury.
Rihanna was born on the Caribbean island of Barbados in 1988. Her home life was challenging, as her father was addicted to alcohol and crack cocaine, and her parents divorced when she was 14. In 2003, she formed a girl band with two schoolmates, and the trio were spotted by American producer Evan Rogers.
However, it was Rihanna's standout performance during renditions of hits by Destiny's Child and Mariah Carey that really caught Rogers' attention. She was invited to the US to create demo tapes for record labels, with her soon-to-be hit Pon De Replay one of the tracks laid down.
That very same demo tape found its way to the hands of rapper Jay-Z, who'd recently been appointed as president and CEO of Def Jam Records. After an audition in New York, Jay-Z signed Rihanna to a six-album deal with the label.
Her debut single Pon De Replay, released in August 2005, became a hit around the globe, peaking at number two in the US charts. The dancefloor-friendly tune received double-platinum certification after selling over two million copies, and also won three awards.
Rihanna's first album, Music Of The Sun, was also released in August 2005 and spent 44 weeks on the US album charts. It sold over 500,000 units and received gold certification from the Recording Industry Association of America. Shortly after Music Of The Sun's release, Rihanna was back in the studio and working on album number two, A Girl Like Me.
Released in April 2006, the album sold 115,000 units in its first week (compared to Music Of The Sun's 69,000 units) and has to date sold an estimated 3.6 million copies, receiving platinum certification around the world.
As well as its own chart-topping success, A Girl Like Me featured several singles that stormed music charts across the globe. These included SOS, which sold over a million copies, won an award, and became Rihanna's first number-one song on the Billboard Hot 100 chart. Regret-filled ballad Unfaithful hit the top 10 in 19 countries, We Ride sold over 500,000 copies in the US, and Break It Off scored two awards.
In May 2007, Rihanna's next album, Good Girl Gone Bad, was released. It featured some of her most famous tracks, including Umbrella, which rocketed to number one in charts around the world, including spending 10 weeks in the top position in the UK.
Entertainment Weekly voted Umbrella the most popular song of 2007, and the track won eight awards, including two MTV Music Awards and a Grammy. To date, the single has sold upwards of 6.6 million copies, making it one of the most purchased singles of all time.
As well as Umbrella, Good Girl Gone Bad featured a host of other hits that achieved huge commercial success, including Don't Stop The Music, Shut Up & Drive, Rehab, and Hate That I Love You, with collaborations from the likes of Ne-Yo and Justin Timberlake further contributing to its success. The album sold close to three million copies in the US alone and was also nominated for seven Grammy awards.
Good Girl Gone Bad was followed up by a series of other hugely successful albums: Rated R in 2009 and Loud in 2010. Rated R has sold over three million copies to date, while Loud was nominated for a trio of Grammys.
A string of hits from the albums hit the airwaves. Rude Boy, Only Girl (In The World) and What's My Name? were just a few of the stand-out tracks from the two releases, while collaborations with David Guetta and Kanye West added further fuel to Rihanna's chart-topping fire.
The relentless success continued with the release of two further albums: Talk That Talk in November 2011 and Unapologetic a year later. A slew of yet more hit singles followed, with Diamonds from the latter album cementing Rihanna's place in chart history. The sparkling track, which was released as a single in September 2012, was a number-one hit in 20 countries and became Rihanna's 12th number-one single on Billboard's prestigious chart, as well as her seventh on the UK equivalent.
Within six months of its release, Diamonds had sold over 7.5 million copies and it has been officially recognized as one of the best-selling tracks of all time. That was her final Def Jam release as she signed a new deal with her mentor Jay-Z's Roc Nation label.
In 2015, Rihanna became the first artist to have 100 million singles downloaded or streamed. The year 2016 saw the release of Anti, Rihanna's eighth and most recent album. It featured Work, a collaboration with Drake, which would become her 27th top 10 hit.
All in all, it's estimated that Rihanna has comfortably sold over 60 million albums so far, with upwards of 215 million digital downloads of her singles.
As well as chart hits, Rihanna's financial success has been boosted by an aggressive, and highly lucrative, global touring schedule, which has seen her take to the stage over 400 times during a 10-year period in some of the world's biggest venues.
Her Loud tour made an estimated $90 million, while 2013's Diamonds World Tour raked in a jaw-dropping $141.9 million. This was followed by the Anti tour, which made a neat $106 million.
Rihanna has also swapped the stage for the screen, with her acting portfolio featuring performances in Battleship, Bring It On: All Or Nothing, Home, Bates Motel, and Ocean's 8.
She was also a mentor on season nine of The Voice in the US. And she's released a series of books with publisher Phaidon, including The Rihanna Book, which features photos from throughout her career and is available to buy in a collector's edition format for $1,495.
Rihanna's astounding success has made her irresistible to brands over the years, with big-bucks sponsorship deals coming in thick and fast for the singer. One such deal came from Samsung in 2015, with Rihanna signing a $25 million contract to promote its products in exchange for sponsorship of the Anti album and tour.
She's also collaborated with MAC Cosmetics, Budweiser, and Nivea over the years, as well as the likes of Chopard and CoverGirl.
Rihanna has also collaborated with plenty of fashion brands, from the high couture likes of Dior and Armani to the more mainstream River Island, for which she designed several collections.
She was appointed Creative Director of Puma in 2014. Her first shoe collection for Puma sold out within three hours, while the 2016 showcase of her debut Fenty X Puma clothing line at New York Fashion Week was met with rave reviews.
With such an interest in fashion, it was only going to be a matter of time before Rihanna created her own brand. In 2018, she launched lingerie line Savage X Fenty. A "shoppable visual line" for the brand was premiered via Amazon in 2020.
In 2021, Savage X Fenty was valued at a cool $1 billion, with affordable price points and a focus on inclusivity giving it a wide market appeal.
In 2017, Rihanna partnered with luxury conglomerate LVMH to launch her cosmetics brand, Fenty Beauty. Due to its inclusivity (its Pro Filt'r foundation, for example, has received praise for catering to 50 different skin tones) and affordable price points, Fenty Beauty has been a hit with beauty fanatics around the globe. Vogue reported that the brand had made $100 million within just 40 days of launching.
Forbes currently estimates Fenty Beauty's brand value at $2.8 billion, and this is where the bulk of Rihanna's fortune comes from as she owns half the company. Her Fenty fashion line, launched in 2019, wasn't such a success and has been closed down, with critics saying the clothing was too expensive for the mass market.
Rihanna has launched 11 different perfumes in collaboration with beauty company Parlux throughout her career, including Reb'l Fleur, Rogue, and RiRi. With a typical price point of around $30 per bottle, the fragrances have made her millions – with Reb'l Fleur alone making an estimated $80 million in its first year of sale.
In July 2021, the star revealed that she'd be unveiling her debut Fenty Perfume fragrance. Retailing at $120 a bottle and described as a unisex scent that's "sensual, spicy and sweet all at once," Fenty Eau de Parfum sold out in hours. Trademarks were filed for Fenty Hair in 2021, so watch this space for another new string to the star's entrepreneurial bow...
Rihanna has stepped away from music in recent years to focus on her booming business, but back in September it was announced that she'd make an epic return to the industry. That's right – RiRi has been confirmed as the headliner for the 2023 Super Bowl Halftime Show, one of the most coveted gigs in music.
Last year's all-star event featured hip-hop legends Dr Dre, Snoop Dogg, Eminem, Kendrick Lamar, and Mary J Blige, and pulled in more than 120 million viewers.
The 12 February 2023 show will mark Rihanna's first public performance in five years.
So with all that money at her fingertips, how does Rihanna spend her hard-earned dollars? Well, first of all, there's the team around her – after all, every star has a tight-knit squad and Rihanna is no different. Hollywood-favorite personal trainers such as Dede Lagree and Harley Pasternak help Rihanna keep in shape with vigorous workouts, while top chef Debbie Solomon has whipped up countless meals and snacks for the star over the years.
Rihanna is also known to splash the cash on her hair and beauty routine. She's been rumored to spend $38,000 a week on treatments, and is known to spend thousands on everything from a personal dermatologist to contour tanning sessions.
Way back in 2011, it was also reported that the star spent over $17,000 a week on hair styling, with celebrity hairdresser Ursula Stephen styling her locks.
With all those millions in the bank, it will come as little surprise that Rihanna has dabbled in the property market over the years, buying homes for herself and family members. Properties the star has purchased over the years include a three-bed $5.45 million LA condo, as well as a $925,000 property on LA's "Millionaire's Mile."
In 2017, Rihanna snapped up a jaw-dropping Hollywood Hills mansion (pictured) for $6.8 million. She put it up for sale for $7.5 million the following year before renting it out for $35,000 a month.
In 2017, Rihanna also bought a $2.75 million home in West Hollywood (pictured), which she rented out for $16,500 a month before selling it the following year. And it's not just the US property market that she's dabbled in. Rihanna lived in London throughout 2019, staying in a seven-bedroom mansion that reportedly cost over $20,000 a week to rent. She also bought a luxury villa back on her home island of Barbados for $22 million.
Rihanna donates a lot of money to a variety of charitable causes, and in 2012 she launched the Clara Lionel Foundation, which works to improve education and healthcare for under-privileged children. The organization hosts its glittering Diamond Ball annually, with the event having raised millions of dollars since its inception.
In March 2020, the foundation donated $5 million to the fight against COVID-19. The following month, Rihanna donated an additional $2.1 million to support adults and children affected by domestic violence during the pandemic-induced lockdown.
All that hard Work means that Rihanna has something of a penchant for fabulous holidays. The star is known to have enjoyed luxe getaways in exclusive locations around the globe, including Portofino, Saint-Tropez, and Honolulu. Rihanna has also enjoyed a yacht-based holiday or two. In 2011, for example, she explored the French Riviera on a $300,000-a-week chartered yacht.
More recently, she and boyfriend A$AP Rocky spent Christmas 2020 sailing around the Caribbean in a private yacht, which they reportedly adorned with festive decorations.
The richest woman in music appears to be having difficulty adjusting to her new status. In an interview at her latest Savage X Fenty show, she described it as "crazy" and "real weird" that people were congratulating her on her wealth.
The star also appears to be feeling the pressure of her new title, stating: "I don't wanna be on this pedestal. I don't wanna be this icon. I want to remember who I am." She went on to say, however, that the fact that her humble beginnings inspire and give hope to others makes the "scary" experience "worth it."
In January last year, Rihanna sent fans into a frenzy when she debuted her pregnancy in a very glamorous fashion. She was papped in NYC wearing an $8,000 Chanel puffer jacket, which was open at the torso, revealing a baby bump draped in gold chains and jewels.
The fashion-forward star, who welcomed her first child with A$AP Rocky last May, never let her pregnancy alter her flamboyant style. She told Vogue: "When I found out I was pregnant, I thought to myself, there’s no way I’m going to go shopping in no maternity aisle."
Rihanna and A$AP Rocky threw a baby shower at a Hollywood studio last April. The event, like RiRi's head-turning maternity style, was anything but traditional: a rave-themed bash with a neon dress code. Would you expect anything less from the uber-hip couple?
As for how Rihanna plans to handle being a new mother while running a business empire, she recently told Vogue: "Balance is one of my biggest challenges and always has been. And now that there’s another human being coming into play, it changes what that means again." The star added that she was "absolutely" up to the challenge of motherhood and would have a night nurse as well as her own mother on hand to help out.
Now find out how Rihanna and other celebrities have insured their body parts