Love them or loathe them, the Kardashian family, who came to fame via reality TV, knows how to make some serious cash. Arguably the family’s most recognisable star, Kim Kardashian West has just joined the world’s billionaire club thanks to her various streams of income. The show that shot them to fame, Keeping Up With the Kardashians (KUWTK), is coming to an end this year after 20 seasons, but the money-making is far from over, with a new TV show with Hulu in the pipeline and each family member running their own businesses to boot. With a combined net worth that goes well into the billions, click or scroll through how the Kardashian-Jenner clan makes and spends their fortune.
Although the late Robert Kardashian was a well-known attorney, his ex-wife Kris Jenner was the mastermind behind the TV series Keeping Up With the Kardashians that really launched the Jenner-Kardashian clan into stardom in 2007, helped by the burgeoning fame of daughter Kim Kardashian. Now let's take a look at how much each member of the clan is worth and what they do with their money.
Alongside starring on her family's reality show, Kendall predominantly works as a model, and has walked catwalks for the likes of Calvin Klein, Victoria’s Secret, H&M (pictured) and Tiffany & Co. The 25-year-old has certainly made her mark on the industry, and she was ranked as the world’s highest-paid model in 2018, after banking $22.5 million (£16.2m) from modelling work in the previous 12 months, according to Forbes. Kendall first took the top spot in 2017, stealing it from Gisele Bündchen, who had been the world’s best-paid model since 2002 until Kendall stepped onto the scene.
Kendall’s huge online following (she boasts 158 million Instagram followers) has also provided a great platform for the launch of her first solo business, a tequila brand called 818. She announced the new venture in February this year, revealing that her hand-crafted Mexican tequila has been four years in the making and has already won a long list of awards through anonymous taste tests. Each bottle of the reposado tequila will reportedly retail at $59.99 (£43).
Before the coronavirus pandemic, the paparazzi regularly snapped Kendall splashing the cash at high-end stores, such as when she racked up a €1,140 ($1.3k/£830) bill at a Parisian bookstore back in 2015. When she’s Stateside, photographers have to be quick on their feet to catch those shots, thanks to her love of luxury cars. Kendall and her sister Kylie drive matching Ferrari 448 Spiders, while Kendall also has a number of American muscle cars, such as her 1957 Corvette Stingray and her Camaro SS.
The eldest Kardashian, Kourtney ties with her half-sister Kendall when it comes to net worth, as she’s also rumoured to have an estimated $45 million (£32.3m) fortune.
Like her little sister, the majority of Kourtney's wealth initially came from the family's reality TV appearances. She also co-founded and ran the luxury clothing boutique DASH together with sisters Kim and Khloé, but after 12 years in business the stores closed their doors in 2018. Just a year later Kourtney launched lifestyle website Poosh, which covers everything from make-up guides to healthy recipes and pregnancy-friendly workouts.
At a creative conference in San Francisco in 2019, Kourtney said that she keeps one piece of financial advice from her late father Robert Kardashian close to her heart: money doesn’t buy happiness. That said, she hasn’t exactly been afraid of spending her fortune over the years. Along with a designer wardrobe and a fleet of cars, one of Kourtney’s biggest purchases was an $8.5 million (£5.1m) estate that she purchased with former partner Scott Disick in 2014. Not content with the state of the sprawling property, Kourtney then dropped a further $100,000 (£65k) on the backyard, putting in a state-of-the-art kitchen, which includes a dishwasher, a terrace and a fire pit.
The youngest of the three Kardashian sisters has carved out a tidy little fortune for herself since first appearing on Keeping Up With the Kardashians in 2007. These days Khloé’s reportedly worth an estimated $50 million (£36m).
Khloé revelled in the world of reality TV and, alongside KUWTK, she starred in the Kourtney and Khloé Take… series with her sister and Khloé and Lamar with her now ex-husband Lamar Odom (pictured together). Khloé also made a brief appearance on The Celebrity Apprentice, and launched talk show Kocktails with Khloé in 2016, but it was cancelled after one season. In 2017, she became the host of fitness show Revenge Body, which lasted for four seasons.
Khloé also has plenty of lucrative off-screen hustles that have added to her extraordinary wealth, such as her wellness book Strong Looks Better Naked, which was released in 2015. In 2016 she launched her jeans line Good American, which reportedly made $1 million (£715k) on its first day of trading. In fact, Khloé earned $15 million (£10.7m) in 2016 alone, according to Forbes.
In terms of where that money goes, Khloé is also a big fan of opulent properties that neighbour America’s biggest celebrities. In 2014, Khloé spent $7.2 million (£4.3m) on Justin Bieber’s 10,000-square-foot Mediterranean mansion (pictured) in California and had the property completely remodelled by interior decorator to the stars Martyn Lawrence Bullard. However, in November 2020 she sold the mansion on for $15.5 million (£11.1m). But she's not moved completely out of the area. In October last year, Khloé reportedly purchased a home with rumoured fiancé Tristan Thompson in the Ashley Ridge neighbourhood, part of the Hidden Hills gated community in Los Angeles, for a likely eight-digit price tag.
Arguably one of the most accomplished members of the Kardashian-Jenner family, and parent to Kendall and Kylie, Caitlyn Jenner is an Olympic gold medallist after her success in the decathlon event in Montréal in 1976. Her fame was then a springboard into the world of Hollywood, and more recently she has become a vocal pioneer in the transgender community. Caitlyn’s net worth is rumoured to be around $100 million (£72m).
Following her sporting achievements, Caitlyn bagged hefty paycheques working as a motivational speaker around the country, as well as various endorsement deals. All of this was before she joined KUWTK, and she’s since appeared in reality TV shows including the UK's I’m a Celebrity… Get Me Out of Here! and was recently revealed to be the Phoenix in the last US series of The Masked Singer.
One of Caitlyn’s most widely publicised spends was her gender reassignment surgery, as she fully transitioned back in 2015. In total the process is believed to have cost $4 million (£2.6m), including $150,000 (£97k) on a new designer wardrobe. In the same year, Caitlyn also spent just shy of $3.6 million (£2.3m) on this secluded mansion in Malibu Hills, which sits among 11 acres of private land.
The matriarch of the Kardashian-Jenner clan is believed to have a net worth of $190 million (£136m), which placed her as the eighth richest self-made woman in America in 2020, according to Forbes. She was earning an enormous $100,000 (£73k) per episode of Keeping Up With the Kardashians at the show’s peak. The family show may now be coming to an end but Kris remains an integral part in all of her kids’ careers, and she pockets a 10% slice of all their earnings from modelling, licensing deals and their various beauty companies. She has written several books and hosted her own short-lived talk show, Kris. But the media mogul’s latest business venture is outside of the family, and this year she co-launched Safely, a range of plant-based cleaning products she has created with model and cookbook author Chrissy Teigen.
Keeping up with her daughter’s style is of the upmost importance to Kris, who likes to buy pieces from high-end labels Balmain, Chanel and Prada. The matriarch also loves to throw a party and when it’s a milestone like her 60th, no expense is spared. It’s thought she spent $2 million (£1.3m) on the elaborate Great Gatsby-themed festivities in 2015, which featured vintage cars, fireworks, a star-studded guest list and big-name performances.
And where better to throw a party than in one of your million-dollar mansions? Kris has flipped a number of big money residences in California, including this Hidden Hills property that she bought for just under $10 million (£7.3m) around four years ago. She then went on to sell the home, which came decked out with walnut floors, a double-height entrance hall and a grand floating staircase, for $15 million (£10.9m) last year in an off-market deal. Kris also counts a $12 million (£8.7m) minimalist mansion in Coachella Valley in her property portfolio, which she bought in 2018, and of course one of America’s most famous TV homes, the original Kardashian family home in Hidden Hills. Kris bought the house for $4 million (£2.7m) in 2010, three years after the first episode of Keeping Up With the Kardashians aired. Her son Rob now lives there.
Despite being the youngest member of the family, Kylie Jenner was the wealthiest of the Kardashian-Jenner clan when she was dubbed the world’s youngest self-made billionaire by Forbes aged just 21. Her net worth has since been recalculated to $700 million (£502m) today, but it’s safe to say this reality star-turned-businesswoman has built up quite the empire…
Kylie founded her make-up company Kylie Cosmetics in 2015 after she used $250,000 (£181k) of her modelling earnings to buy 15,000 lip kits. And it was a savvy move, as thanks to her huge social media following the $29 (£19) kits sold out in minutes. Kylie Cosmetics continued to grow and was thought to be valued at $1.2 billion (£872m) when she sold 51% of the business in 2019, pushing her personal net worth past the $1 billion (£718m) mark. But after further investigation into the company’s finances, Forbes readjusted Kylie’s net worth to just under $900 million (£646m) as it appeared the valuation had been inflated. Kylie Cosmetics reported revenues of $200 million (£151m) in 2019.
Kylie also commands a big fee for public appearances, and it was reported that she was paid between $100,000 and $200,000 (£65k-£130k) for attending her own 18th birthday party in 2015, where fans could pay $150 (£95) to sit in the VIP area with the then-teenager. It looks as though Kylie Jenner’s influence is only set to grow, as she filed three new trademarks in January last year: “Kylie Con”, “Kylie Kon” and “Kylie Museum”. Reports suggest the names will be used for clothing, beauty consultations, handbags and live events, which will include exhibitions and interactive experiences.
This businesswoman is also somewhat of a property mogul, and in 2016 Kylie bought three incredible multimillion-dollar homes in Hidden Hills in Los Angeles County. She went halves on a $13.5 million (£9.8m) Beverly Hills house with then-boyfriend Travis Scott in 2018, which came with seven bedrooms and 10 bathrooms, as well as a wine room, a three-car garage and a library. Kylie’s most recent investment is a single-storey home in Holmby Hills, LA – but this is no normal bungalow. At $36.5 million (£28.7m), the property comes with two guest apartments and a dedicated guardhouse, as well as a chef’s kitchen, gym and championship-level sports court. Incredibly that’s not all – last year’s outgoings also included $15 million (£11.7m) for a plot of land in Hidden Hills. What the young star plans to do with the space is as yet unknown.
Well over a decade since Keeping Up With the Kardashians launched, Kim Kardashian West is more famous than ever, and her net worth has just hit $1 billion (£718m), according to Forbes.
From diet pills to credit cards, Kim isn’t afraid to lend her name or face to a whole bunch of brands, and it’s earned her a lot of money. One of her biggest endorsement deals to date is the Kim Kardashian: Hollywood game with Glu Mobile; in 2014 the star signed a deal which sees her earn 45% of its net profits. In 2016 Kim wrote on Twitter that she’d just cashed a video game cheque for $80 million (£57m), although Forbes estimates that $20 million (£14.3m) is a more realistic figure for her 2015 earnings from the game.
Kim’s revenue streams appear to be never-ending, and after writing a book and launching her own range of emoticons called Kimoji in 2015, she returned to familiar territory when she established cosmetics and fragrance company KKW in 2017. Just three years later, she sold 20% of her business to global beauty company Coty for $200 million (£162m). In 2019 Kim launched SKIMS, an inclusive shapewear brand, and it’s rumoured she’s now looking to launch her own skincare range, having recently filed a document trademarking the named “SKKN BY KIM”. As if keeping all of those businesses running wasn’t enough work for the billionaire, she also enrolled on a four-year legal apprenticeship at a San Francisco firm in 2019.
It’s almost impressive that Kim finds time to spend her fortune, but living in the limelight comes with its financial drawbacks too. After she revealed her beauty routine to Elle magazine in 2018, fans tried to piece together how much it costs to look like Kim K. One source estimated that it would add up to an incredible $168,880 (£123k) per month when factoring in everything from workouts with celebrity trainers and make-up artists to skin-tightening laser treatments.
Kim Kardashian’s biggest spends usually hit the headlines, including her $12 million (£7.2m) wedding to rapper Kanye West in 2014. A lavish ceremony doesn’t guarantee a marriage will last however, and Kim started divorce proceedings in February. However, the pair have an extensive property portfolio that makes it easy for them to keep their distance while legal matters are underway, including a mega-mansion in Hidden Hills rumoured to have been snapped up for $20 million (£12m) in 2014, two other estates in the area bought for $3 million (£2.3m) and $2.7 million (£2m) apiece in 2019, and Monster Lake Ranch in Wyoming, which was listed for $14 million (£10.6m) before the deal was sealed in September 2019.
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