The name game
What’s in a name? Well, a huge amount. Many companies’ fortunes can be made or broken by their name, so it’s crucial to get it right – but how on earth do you make that kind of decision? From the world-famous coffee chain named after a book character, to the music streaming service whose name was created by accident, click or scroll through to learn the weird and wonderful stories behind famous companies’ monikers.
23 March 2020