The Cheapest Supermarkets For Fruit & Veg

Donna Ferguson
by Lovemoney Staff Donna Ferguson on 13 January 2009  |  Comments 74 comments

Which are the cheapest supermarkets for fruit and veg? Plus, cut the cost of eating healthily.

So your New Year’s Resolution is to get healthy. But where does your money go furthest on fruit and veg?

Fruit

I compared the cost of various fruit* in Tesco, Asda, Sainsbury’s and Ocado, using MySupermarket, and here’s what I found:

FruitTescoSainsbury’sAsdaOcado
Bag of Apples

 

£1.37 (Cox) 99p £1 (Cox) 94p
Banana 17p 15p 17p (approx.) 19p (approx.)
Blackberries £1.50 £1.99 £1 £1.99
Cherries £1.99 £1.99 £1.98 £1.99
Grapefruit 28p (Yellow) 28p (White) 38p (Red) 50p (approx. Red or White)
Grapes £1.29 (white seedless) £1 (white seedless) £1.98 £1.49
Kiwi 25p 35p 25p 33p (approx.)
Lemon 30p 30p 30p 28p
Mango £1.28 49p 76p £1.59
Melon £1.68 (Galia) £1.17 £1.68 (Galia) £1.49 (Galia)
Orange 27p 28p 27p 38p (approx.)
Peaches £1.49 99p £1.58 £3.49
Bag of Pears £1.66 (Conference) 88p £1 99p
Pineapple 98p 98p £1.48 £1.49
Raspberries £2.99 £2.48 £2.48 £2.24
Strawberries £2.98 £1.48 £1.98 £3.49
         
Total:** £20.48 £15.80 £18.29 £22.87

Source: Mysupermarket.co.uk

As you can see, the supermarket charging the least for this wide-ranging basket of fruit was Sainsbury’s, where it cost just £15.80.

Compare this to Ocado, where it cost £22.87 - almost 50% more!

One of the biggest discrepancies I noticed between the two supermarkets was on strawberries, which cost just £1.48 at Sainsbury’s and £3.49 at Ocado. So watch out for this.

I also found that it was harder to buy single pieces of fruit at Ocado and that there were fewer offers on fruit at this supermarket than there were at Tesco, which offered the best value if you wanted to buy large amounts of fruit.

In fairness, Ocado does pride itself on ensuring its groceries are as fresh as they can be, which could explain its higher prices. Is this difference in quality worth paying 50% extra for? Let us know what you think using the comment boxes below!

Vegetables

How about vegetables*? Which is the cheapest supermarket in this regard?

VegetableTescoSainsbury’sAsdaOcado
Asparagus bundle £1.58 £1.59 £1.38 £1.79
Aubergine £1.18 99p 98p 99p
Avocado 65p 69p 37p £1.05 (approx.)
Broccoli 64p £1.01 88p £1.49
Bunch of spring onions 68p 74p 74p 78p
Cabbage 50p (red cabbage) 45p (red cabbage) 76p (Savoy cabbage) 89p (Savoy cabbage)
Bag of carrots 49p 73p 37p 65p
Cauliflower £1.19 £1.38 98p £1.25
Celery 58p 57p 50p 78p
Lettuce 62p (round lettuce) 62p (round lettuce) 68p (curly lettuce) 79p (curly lettuce)
Packet of closed cup mushrooms 69p 79p 74p 1.09
Mixed peppers (Red, green and yellow) £1.38 £1.38 £1.38 £1.55
Bag of new potatoes 89p £1.49 £1.48 £1.79
Bag of onions 67p 50p 89p 99p
Bag of parsnips £1 £1.09 67p £1.25
Bag of Radishes 69p 69p 50p 59p
Bag of sweet potatoes £1.58 £1 £1.58 £1.39
Sprouts 66p £1.29 £1.17 99p
Tomatoes 88p 79p £1.48 99p
Whole cucumber £1 £1 98p 78p
         
Total:** £17.55 £18.79 £18.51
£19.24

 

Source: Mysupermarket.co.uk

This time, Tesco works out the cheapest, at £17.55. Again, Ocado is the most expensive, at £19.24, but its prices are much more competitive this time.

A bag of carrots showed the widest difference in price across the supermarkets, with Asda charging just 37p while Sainsbury’s charged 73p. 

Your local market

You may well be able to find fruit and veg cheaper at a local market. But I think it’s still worth studying the lists above. That way, you’ll be able to judge better how your local stall compares against the supermarket giants.

To save money (and food miles), you might want to consider buying only locally-grown vegetables in season. These are usually cheaper than exotic overseas vegetables. Here’s a guide to the UK’s seasonal vegetables from the Women’s Farmers Union.

Of course, the absolute cheapest way to get your hands on some fresh fruit and veg is to grow your own. If you don’t have a garden, you could try calling your local council to see if they have an allotment free, or you could help to grow a local community garden. Check out the Federation of City Farms & Community Gardens for more information.

Who knows? You might even get fit in the process!

Healthy Recipes

Once you’ve got the ingredients for a healthy lifestyle, why not try out some new healthy recipes? You don't need to buy an expensive cookbook. You can find healthy recipes easily for free on the net. Check out:

(Again, if you know any other good recipe sites, please let your fellow Fools know using the comment box at the bottom of this article.)

Other healthy options

A balanced diet means eating more than fruit and veg. My top tip when you're shopping for other food items is to use Mysupermarket.co.uk. It not only allows you to compare the prices of goods across different supermarkets, it also allows you to compare the amount of calories in each item – and suggests more healthy alternatives.

For example, instead of buying a Muller Fruit Corner Cherry, costing 53p and 187 calories, the site will suggest you switch to the Muller Light Cherry Yogurt, which costs 27p and has 102 calories - a 49% cost saving and a 46% calorie saving!

Obviously a healthy diet is best combined with exercise if you want to feel truly fit and healthy, so I highly recommend reading my Foolish friend Rachel Robson’s excellent article on How To Get Fit For Less - and acting on it!

Good luck!

* To keep things simple, in all cases I went for the cheapest bag of fruit/veg I could find. The bags may differ by weight, but I tried in all cases to compare like-for-like as much as possible.

** These totals were changed following a mistaken calculation. Thanks to Fools for pointing out the correct figures and apologies for the mistake. Note to self: never rely on Excel again!

More: How To Get Fit For Less 

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Comments (74)

  • aquarianpaul
    Love rating 0
    aquarianpaul said

    Donna,

    Nice article and well timed as well with today's news that J Naisbury had very good figures over the Xmas period with signs of taking business from Tesco.

    I've actually found Sainsburys better at

    present for overall value plus if you spend over £100, weekdays, delivery is free. However for quality and freshness, Ocado wins but whether your prepared to pay the premium is another matter. Their "use by" dates are also superior and more than anything else, their delivery staff are so good and will put everything away for you, which is a boon if you have a dependency level. This is not to say the others are poor but rather they're paid to deliver to a point and that's that. Another important factor is what you order and what you get, with Ocado again coming out tops with 100% delivery every time.

    Regards,

    Paul

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  • kodokan
    Love rating 0
    kodokan said

    Nice article, although the 'Waitrose is expensive' conclusion was somewhat inevitable :-)

    Shame not to include Aldi or Lidl, though; I know the larger chains have been cost-cutting recently and it would have been interesting to see if the incomers were still vastly cheaper in these product areas.

    kodokan

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  • spudulica
    Love rating 0
    spudulica said

    What happened to Aldi & Lidl?

    I've bought French shallots for half the price they are in Tesco before.

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  • mattkhan
    Love rating 0
    mattkhan said

    totally agree re Ocado; it is v rare to find they don't deliver exactly what you asked for, they're always prompt, have tight delivery windows as well as variable pricing to allow you to balance value vs convenience yourself.

    also agree re Lidl; dried meats (e.g. chorizo, salami) are notably cheaper (and nappies are too but that's another story) as well as certain fruit/veg albeit with arguably more variable quality. Basically v good for certain things.

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  • jonesjeff
    Love rating 0
    jonesjeff said

    This isn't much use as the selection of supermarkets is too small.

    Some research that compares Aldi, Lidl & Ghetto with the mainstream supermarkets would be welcome.

    I read Aldi have increased sales by 25% in 2008, so why wouldn't they try & increase their margins too? I would.

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  • starseed777
    Love rating 0
    starseed777 said

    Lidl in Torquay have reduced Veg prices by 30/50% for months

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  • doctordave1946
    Love rating 0
    doctordave1946 said

    We bought our fruit @ Lidl at Christmas & their prices were fantastic. Mango 20p & avacado 17p were a couple that i remember.

    If the Fool does a survey like this then the heavy discounters should be included

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  • EBGB101
    Love rating 0
    EBGB101 said

    It's not just about cost, don't forget. Value includes how well the product lasts, and thus how much of it you get to use. I think everyone's probably encountered tomatoes that go from unripe to off (for example); these inevitably come from the Tesco's of this world. Pay a little extra & get another 20-30% of use, plus better flavours.

    I've also noticed that when eating better quality fruit'n'veg, genuinely ready & in season, my wish to eat sugar-laded extras drops. So evidently having the natural sugars feeds that need, and saves money indirectly. It wasn't just me who found that, my other half did as well - and he was the chocolate fiend of the 2 of us.

    I don't remember ever seeing anyone ANYWHERE make that point. Which mystifies me. Haven't done a search for whether it's been researched (probably has); anyone else discovered this?

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  • mugsv
    Love rating 0
    mugsv said

    The fruit numbers don't add up. I make the Sainsbury's fruit basket £15.80, not £9.11. Doesn't look so cheap after all ...

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  • tedphill
    Love rating 0
    tedphill said

    Just a point, Ocado is not a shop. I prefer to pick/choose my own food. Re Kodokan words, Waitrose ain't even there so why quote it.

    For me it's not just cost, it's quality and taste.

    I shop in Tesco, Waitrose & Sainsburys and pick what I feel is best overall.

    Asda, forget it, I know I have to queue but not for up to 10 minutes at a time.

    On another point, some fruit & veg might come from the same farms, it's just selected depending on quality and cost before we buy it.

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  • Choppo
    Love rating 0
    Choppo said

    I would beware of how good mysupermarket actually is at finding direct comparisons across the supermarkets, when taking into consideration own brands, special offers, different pack sizes, etc.

    I have chosen to do shops at asda, tesco, sainsburys and ocado individually, and if you review the special offers at each store and chose the best alternative invariably the store you originally select works out cheaper across your trolley of goods each time! It's easy to compare if the same standard product is used but as different stores have different promotions on different products then the only way to get your cheapest overall shop would be to have a fail safe way to find out what goods are on special offer in each supermarket that week and be directed to that store - however how many of us have time to do this.

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  • Nickipenaluna
    Love rating 1
    Nickipenaluna said

    I agree Lidl and Aldi should come into this equation somewhere. We use them all the time and have found the quality of their fruit and veg is excellent. Usually it is in season and therefore the range is restricted, but then shouldn't we be eating local food in season instead of flying stuff halfway round the world!!!!!

    Watch out for the 'light' yogurts as recommended. These may be low in fat (not necessarily unhealthy in my mind) but they are usually loaded up with sugar and therefore no good for your waistline at all!!

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  • pressganged
    Love rating 0
    pressganged said

    just goes to show shoppers do'nt check their till receipts. Whats the point of this research if the sums do'nt add up . whoever did it should issue corrections of the value of the lists and therefore the conclusions

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  • Attheendoftheday
    Love rating 0
    Attheendoftheday said

    Yes, somewhat irritating that the sums make no sense

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  • Ofolaller
    Love rating 0
    Ofolaller said

    .

    This is completely ridiculous, an article comparing green grocery prices at supermarkets that doesn't include the east European chains. There has been masses of (free) publicity about them in the news media over the past few months, since the recession started biting. So most people must have heard about them by now, even if some choose not to register them as they steer their ridiculous "four by fours" past them on the way to the out-of-town superstores. The writer of this article can hardly claim not to have heard about their substantially lower food prices. Certainly by all accounts, many more shoppers are now switching to them.

    .

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  • sitereport1969
    Love rating 0
    sitereport1969 said

    Unfortunately, the totals are all incorrect according to my quick calculation of the fruit table! Sainsbury still work out the cheapest for fruit.

    The totals for fruit should be:

    Tesco: £20.48

    Sainsbury's: £15.80

    Asda: £18.29

    Ocado: £22.87

    Although a useful article, I agree that it would be useful to include Lidl etc and to also ensure that the article is accurate.

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  • Thursford
    Love rating 0
    Thursford said

    What about Morrisons?

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  • pengellynesic
    Love rating 0
    pengellynesic said

    As far as I can see this is a completely pointless article. None of the figures add up correctly for the shops chosen, and as others have mentioned comparisons do not included any of discount stores, Morrisons or the Coop. The prices used are online prices and not instore prices, (allegedly the same, but not so from my experience), so using these figures for comparisons against local markets is also somewhat suspect. At best these figures demonstrate what everybody already knows some items are cheaper in one store and some are cheaper in others. I would not personally use one set of figures, (the date of which is not stated), as the basis for any conclusion. Now if you were to trend the same items across 2~3 months using weekly figures, you would have a more accurate picture of which of the stores offered the better value, as well as a more reliable article.

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  • RichardBlundell
    Love rating 0
    RichardBlundell said

    Looks like they used Excel to add up the numbers, which ignored all numbers with a "p" after them (e.g. "15p")! I wonder if this completely changes the conclusions.

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  • feelingpoor
    Love rating 0
    feelingpoor said

    Good topic sadly not as useful as Id hoped :-(

    I try very hard to make sure we are in the black every month. Its hard work with new baby, Maternity Pay is not enough to cover half the mortgage. Also Mr FeelingPoor thinks we have endless pots and stops to buy random bits and bobs. Id love to know where to shop but even in Suffolk we have more than 4 supermarkets!

    Any chance of an update Donna?

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  • JanieWales
    Love rating 0
    JanieWales said

    It would be much more helpful if you gave the price per kilo of the different produce, and also compared like with like - curly lettuces are usually more expensive than round lettuces for example! And what about Morrisons, Lidl and Aldi?

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  • dougalldeejay
    Love rating 0
    dougalldeejay said

    Forget it - Lidl Torquay wins for me every time. delicious fresh mangos for 20p each. I can't even buy them at that price in Thailand, where they grow in abundance. Regular 70% off fruit and veg lines. Can't beat it. Lidl will grow and grow.Pile it high - sell it cheap. Look out big boys...!!

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  • harnz
    Love rating 0
    harnz said

    Pretty lazy piece of journalism.

    How much does mysupermarket pay for this sort of puff piece?

    The maths doesn't work, the shops compared are limited to a degree that pretty much invalidates any conclusion - So what's the point?

    I'm sure if you did the same survey next week you would get a different answer - that's what the big supermarkets do.

    Come on Fool, do the real work, and compare the stores that people will need to think about in these hard times, to make ends meet.

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  • foolishsceptic
    Love rating 7
    foolishsceptic said

    The article seemed to have been rushed out without checking the detail - the columns do not add up and Aldi, Lidl and Morrisons were ignored. surely we can expect a bit better research from the fool.

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  • Seaho
    Love rating 0
    Seaho said

    How foolish to think Avocado and Tomato are vegetables.

    As Richard says up there, why can't these people use 'p'? Save the Pennies and the Pounds look after their selves. ;-)

    Will anyone else be growing their own this year?

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  • Grobbendonk
    Love rating 27
    Grobbendonk said

    It's not an easy comparison to make - although in our town Aldi wins hands down on price, we've found the fresh fruit and veg only lasts a couple of days. It's fine if you are willing to shop there frequently, but we don't have time, and need fruit and veg that lasts a week. Same problem with some of their cheese. Having said that, they do a lot of very good groceries at low prices, consistently beating all the others on price and quality

    Shame Morrisons wasn't included in the article, as I've just moved to a place 2 minutes away from one, I'd be very interested in comparing them like this!

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  • ashleymarks
    Love rating 0
    ashleymarks said

    how can you write an article where the conclusions i.e. the totals for each supermarket DON'T ADD UP????

    Unbelievable mistakes...

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  • SannaLar
    Love rating 1
    SannaLar said

    Supermarkets' ruthless hunt for the freshest and best fruit and veg means a huge amount doesn't pass the test and has to be thrown out, creating mountains of waste, higher prices in the shops and very small profits for the grower. And before you ask, I don't just pick out the best, unless it's going to be eaten raw.

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  • jy101
    Love rating 0
    jy101 said

    For a better comparison I check out the Grocer33 basket of shopping. They do a weekly shop at the top five supermarkets (four covered by mysupermarket.co.uk, plus Morrisons) based on a basket of 33 staple goods; bread, milk, fruit, vegetables, meat, biscuits etc. Items are changed on a regular basis.

    They shop instore and also rate the shop on stock availability, helpfulness of staff and time at checkouts. As the winner seems to change weekly there doesn't seem to be much difference overall where you shop, but its nice to know what the other stores are doing.

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  • penfoldace
    Love rating 0
    penfoldace said

    Cheapest does not always mean best value for money. I stopped buying fruit and veg from supermarkets years ago, when I realised that they had such a short cupboard life. I buy from my local grocer or farm shop and at prices that are better than supermarkets, travel less miles and support local growers.

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  • bojotools
    Love rating 1
    bojotools said

    Lidl, Aldi and Netto should also be included. What is the nonsense about any of them being 'Eastern European'? Comment about Lidl is silly and unfounded Personally, I hate Tescos as they have absurd policies and poor customer service in my local store but is a subjective experience and does not mean I will brand the whole company as 'Nazis'.

    Overall this article is a joke, a pointless table of misinformation and testament to lazy journalism.

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  • janner77
    Love rating 0
    janner77 said

    Never mind the supermarkets. Provided you buy fruit and veg when it's in season, you can get it locally from farm shops and farmers' markets for a fraction of the price: http://www.fwi.co.uk/Articles/2008/11/07/113016/farm-shop-produce-cheaper-than-supermarket-food.html

    The reason it's cheaper is that there's no middle-man to pay and the mark-up is generally lower (standard retail is around 30%). There are loads of other ways you can save money, like forming a direct buying group or shopping at a local food co-op. It just requires a bit more imagination than popping to the supermarket.

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  • GJRG
    Love rating 0
    GJRG said

    In a word, this article is rubbish. Every single one of the totals shown above is INCORRECT!

    A basket of fruit for £9.11 at Sainsburys? Actually, that's £15.80. All those veg for £8.47 at Asda? Try, £19.01. I hope Donna checks her change more carefully before she leaves the shop.

    In both fruit and veg, the correct figures would give a different order to the supermarkets, and tend to flatten out the results (in percentage terms). I also wonder about the usefulness of treating entirely different varieties of fruit and veg as if they were the same. It's not quite as bad as comparing apples and pears, but...

    The fact that Tesco couldn't supply garlic shaves 30-50 pence of their total. Why not just exclude this from all the baskets?

    There are plenty of people checking supermarket trolleys already, so maybe the Fool should stick to finance.

    Hmmm... there again, does it make you wonder about the validity of the financial figures that the Fool quotes? They're less easy to check, but are they any easier to get right in the first place?

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  • bojotools
    Love rating 1
    bojotools said

    Just in case anyone wonders what I was on about, a defamatory posting about Lidl has now been removed !

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  • TMFDonna
    Love rating 1
    TMFDonna said

    Apologies for the mistake in the calculations. This has now been corrected. I'm really embarrassed - I used Excel because I thought it was the most reliable way to ensure the figures were correct - guess I was wrong!

    You also make some very valid points about including Morrisons, Lidl and Aldi. If I'd had time I would have liked to have included these supermarkets as well.

    If anyone regularly shops at these supermarkets and would like to share the prices for the benefit of other Fools, please feel free.

    Again, apologies for the mistake, it really was an honest human error, but it shouldn't have happened.

    Foolish regards

    Donna

    (the author)

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  • youngnonothing
    Love rating 0
    youngnonothing said

    All very good but... Local markets are a great way to buy your fruit and veg, in our experience much better value and usually environmentally sound British produce!

    Not only that you are much more likely to be buying fresher and even organically grown food.

    Ditch the supermarkets and find you local farmers market!

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  • NatFeerick
    Love rating 16
    NatFeerick said

    Although the totals in the article were not quite right, its got you all focussed on the price differences between the supermarkets & adding up the costs, so I'd say the article has achieved its purpose....

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  • domsha
    Love rating 0
    domsha said

    This whole article is puttoing price over cost. They are two different things.

    At what cost to others, the environment and yourselves is this push for the "cheapest at any price"?

    Take a few minutes of your time (which you have or you wouldn't be reading this) to look at the PAn - http://www.pan-uk.org/index.htm - website merely to see what you are consuming. There tends to be an inverse correlation between chemical use and the price of an item.

    Enjoy your low price food because it certainly isn't low cost.

    Dom

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  • barrycash
    Love rating 4
    barrycash said

    Not really a comparison without Lidl, Aldi, & morrisons. I find Lidl usually cheapest. But , you can get 5% discount at Sainsburys with a cashback card and nectar points.

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  • stoopot
    Love rating 0
    stoopot said

    Never heard of Ocado. Where do they have their shops or premises?

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  • MikeGG1
    Love rating 881
    MikeGG1 said

    Donna

    You have to compare like with like. If pack sizes are different then you should ratio them to a standard weight to compare value.

    Luxury items should have a smaller unit size than basic items to reflect less frequent usage in comparing overall cost.

    Also, you seem to confuse Supermarkets with Deliverers. Most of us still go shopping if the state of the car park at my local ASDA is anything to go by. I know that you get what offers are going in the stores but it is only when you go to the shop that you can see which items are reduced. When you have a range of choices it is best to go for what is on offer that week and next week go for that week's offer and over a few weeks you get a reasonable range of fruit & veg. Intersperse a few other items to give variety, of course.

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  • Max878
    Love rating 37
    Max878 said

    Absolutely agree with EBGB101 and others that freshness is very important with regard to both usefulness and value. So not surprised that I didn't see Morrison's on the list. I was very surprised that Aldi and Lidl weren't mentioned, and astonished that markets, which are usually the best and cheapest, weren't.

    (And please stop knocking Tesco folks - I'm a shareholder.)

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  • Finnoula
    Love rating 0
    Finnoula said

    I am not sure how anyone is comparing like for like with Tescos and Waitrose the fruit and veg in Tescos is simply unedible it is poor quality and as previously mentioned either unripe or gone off I personally do not think it is fit for human consumption, however Sainsburys gave me a surprise I would of thought it would have come out far more expensive than the two cheapo (crapo) supermarkets at least they supply medium quality, some decent manners and customer service unlike Tescos who could do with teaching the staff some basic people skills.

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  • veryhappykev
    Love rating 0
    veryhappykev said

    what about the cost of travel to and from the supermarket, it costs roughly between 10 to 20 pence per mile if you travel by car, not sure about bus fare's and fair enough there may be free delivery with the online ordering and such, but if you travel 5 miles there and 5 back thats £2 this must surely be added to the food bill or taken off if the supermarket is in your village and you can walk.

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  • DAQ80
    Love rating 0
    DAQ80 said

    A few points. Firstly, it would be handy to put weights for things marked "bag of" to judge better whether we're comparing the same volume of goods. Secondly this sort of comparison ought to include the type and source of fruit really, because Granny Smiths, Cox, Empire and Pink Lady apples will cost quite dramatically different amounts within the same shop (even allowing for volume differences).

    Finally, one thing that's obviously noticable from the table, is that the differences are much larger on fruit that is completely out of season. Of the £7 difference between Sainsbury's and Ocado, £5.61 of it is on just 3 products - Peaches, Mango and Strawberries - which are all completely out of season and hence whose price will very massively depending on the company's stocking policy.

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  • atseyes
    Love rating 0
    atseyes said

    To all those who are confused, Ocado and Waitose amount to the same thing, Ocado are effectively the delivery arm of Waitrose, which is a more expensive supermarket anyway Personally, I am quite happy with the quality from Tesco and ASDA, especially as ASDA prvide a free bus once a week!

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  • transitiontime
    Love rating 0
    transitiontime said

    The relentless pursuit of the cheapest drives down quality, choice, and the development of fruit and veg with maximum nutrition and flavour. Instead, growers are forced to grow varieties that give the maximum yield for the minimum effort. That's not something i'm interested in. Give me vitamin- & mineral-packed fruit and veg that have been grown in season, as locally as possible, by 'artisan growers'. If the yield is 1/3 of the mass produced varieties, expect it to cost 3x as much ... but it'll be a real pleasure to eat, and an insurance policy for your family's future health! For the sake of the planet, it has to be soil-association-certified organic or biodynamic for the highest standards in the UK ... what price peace of mind? But best of all is to grow it yourself, organically, and harvest it fresh from the garden to your plate. If you can't do that, find a small local organic box scheme who can, and taste the difference.

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  • JCofRamsgate
    Love rating 3
    JCofRamsgate said

    I am not sure at whom this article was aimed, but it certainly was no help to me. Being on Pension Credit, I have no idea how I would be able to spend £100 in any supermarket just to get free delivery. (That was the cost of my weekly shop when I had 5/6 to feed, not just me.) In any case I like to choose individual items not bags wherever possible so have never repeated the only excursion I tried into home delivery. We only get a Farmers' Market once a month on a Sunday morning (!!!!), and the apologies for "fresh" veg at the weekly market have to be seen to be believed. I also don't like the quality nor limited selection of veg or fruit at my local Aldi, so usually use Somerfield (not the garage shops but full-size supermarket) where I have found competitive pricing and reliable quality, if not always wide variety, though sometimes they are unexpectedly and pleasantly surprising. Sadly my "patio garden" (concrete yard) does not produce much of a crop!

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  • bojotools
    Love rating 1
    bojotools said

    Why has this article sparked a bunch of organic propaganda ? Organic growing and the proliferation of food varieties which have less taste but are more uniform are TWO DIFFERENT ISSUES. There should indeed be more varied and obscure varieties of many fruits and vegetables available in the shops, but due to poor education and a generally sanitised society, people expect nice shiny fruit etc. of uniform shape and size. Supermarkets simply pander to the morons they have as an average customer. Locally grown produce is often fresher and tastier but no-one I know can honestly say that organically grown produce consistently tastes better. The world population simply cannot sustain the ideals of the bearded sandal brigade and produce enough food to feed everyone. We should feed 1/3 of the population with supposedly tastier food and then what ? Let 2/3 starve due to lower yields?

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  • coombs55
    Love rating 0
    coombs55 said

    Comparing the cost per kilo would be more useful and for the same type of fruit/veg. Its no use comparing supermarket budget range Cox's apples with another's premium range Pink Lady apples, for example.

    I generally find it more economical to buy loose rather than pre-packaged. However its not always cheaper to buy from the local market as the quality is often a bit " iffy" and you end up throwing out quite a bit. Good for the compost heap but not for the purse.

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  • salvig
    Love rating 0
    salvig said

    Frankly, this is an idiot article. The totals for fruit are massively distorted by out of season items (who buys peaches in January for god's sake?!). We've no idea about the quantities.

    Garbage in = garbage out!

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  • whiteburn
    Love rating 0
    whiteburn said

    I have found this to be a sloppy article.

    Its obvious that 'mysupermarket.co' has been used with the article (badly) written around it, this hypothesis would explain the lack of comparisons with other outlets which would have required real research.

    Another hypothesis is that fool users already use this site and are fully aware of these prices and would have been rightly disappointed with the content. They would have been expecting something more than woolly words and the blindingly obvious.

    1/10 could do better.

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  • suewhistle
    Love rating 3
    suewhistle said

    I'd have to echo the criticisms; not a helpful article at all.

    When I lived in the UK I used to have an organic vegetable box and cheat during the hungry gap. For some of the produce the taste _was_ a lot better: carrots and spuds in particular, and reasonable value. A bit of imagination was sometimes needed and jerusalem artichokes eaten when I was due to be on my own. It would interesting to see organic veggie boxes compared, but I suspect that would be too much like hard work for the MF fee.... unless she is a staff writer.

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  • transitiontime
    Love rating 0
    transitiontime said

    In rsponse to Bojotools, obviously flavour is not solely based on whether a food is grown organically or not - it's a function of the combination of the variety, the soil type, how it's been grown - with or without artificial-growth-boosting-fertilisers or toxic pesticides/herbicides/funicides, how it's been harvested and transported, whether it's been refrigerated and for how long, and finally, how it's prepared for the table. But certainly in my own experience, my taste buds prefer the fresh, local, organic veg I grow for myself over anything from the supermarket (organic or not!).

    Bojotools has extrapolated a heck of a long way from my comment that I'd prefer to pay 3x more for a tasty, nutritious, safe piece of fruit or veg than the opposite to an assumption that that will lead to worldwide starvation!! If we're so dependent on artificial oil-based fertilisers, pesticides, herbicides and fungicides that we can't feed the world without them, then we're doomed, since peak oil is upon us - sometime between now-ish and 2015, and after that, the price of everything which has anything to do with oil is going to rocket. 40% of the world's population today exists on calories from fossil-fuel based fetilisers. It is time to change, and fast! Enjoy your cheap food while you can if that's what you want. It won't be there for long!

    However, as "Fools", we have the option to look ahead and start building a better future today. Check out Rob Hopkins 'Transition Handbook' - full of opportunities for those with a positive outlook and an antidote to the doom-mongerers. And by the way, I'm not bearded or sandal-wearing ... I'm a professional in the oil industry.

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  • Carrotfan
    Love rating 0
    Carrotfan said

    Bojotools - As 'Fools', surely we should be more concerned with value for money than rejoicing in buying the cheapest possible fruit and veg? Price is not the same as value. Our food is our "fuel" which has to power our most priceless possession - our body. On this basis, why would you choose to spend your hard-earned money on the cheapest, rather than the best? As "Fools", should we not also be concerned with the bigger picture and our responsibilities to our children, and their children? i.e. what is sustainable? what will result in the healthiest population and planet? what has been produced with the greatest care for the people who work on and beside the land which is cultivated? Surely not the cheapest, mass-produced, fruit and veg that the supermarkets can source! I see people flocking to the supermarkets in their souped-up latest model £20K+ cars to buy their 'bargain' fruit and veg ... and on the way around the aisles, stocking up on 'luxuries' - highly processed ready-meals packed with low-cost chemicals, devoid of any nutritional benefit other than calories, and sold at a huge mark-up. If production is cut as a result of not using bagged fertiliser then all we need to do is eat less meat and more veg/grains. If you care about where your food comes from, read Felicity Lawrence's brilliant but heart-wrenching books which go behind the glossy labels and supermarket ads, then vote with your pound. And I'm not bearded nor sandal-wearing ... but I do choose organic, local, top quality food over all else.

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  • smooge
    Love rating 0
    smooge said

    Aubergines, avocados, tomatoes and cucumers are fruit.

    Apart from that - I have no car and the only s/market chains near me are the 'express' versions. Prices are much higher at these smaller, city shops than at their full-sized counterparts.

    If I hire a City Car Club car, I still only have a choice of Sainsbury's, ASDA (not a nice shopping 'experience') or Tesco, unless I want a 25 - 30 mile round trip. I use my local greengrocer, or farmers' market or buy frozen veg. Own brand frozen veg can work out quite good value and a handy winter alternative to home-grown veg from the garden or allotment, if the following is considered: no waste; fresher than veg bought only once a week during the "big shop"; this particularly applies to legumes - peas, green/french/broad beans - as the sugars turn to tasteless starch within hours of picking.

    I suppose I'm agreeing with those who say "shop around". :)

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  • bojotools
    Love rating 1
    bojotools said

    I am happy to pay for quality, my main point is that the argument that organic always tastes better is largely subjective, with most of the subjects being delusional. I run old cars which I maintain myself and repair and recycle pretty much anything I can, both for myself and friends. I work largely from home and work with a company in California developing various types of sustainable technology and recyclable products. I don't need environmental lectures, when my only point related to this thread was that organically grown food does not necessarily owe any better taste or quality to it's organic status. How about putting pressure on the supposedly 'Green' Co-Operative Society which seems to fly produce in from all corners of the globe, managing to achieve a great mix of poor value, indifferent quality and hypocrisy? And that idiot on the ads can't even pronounce 'FOOD'.

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  • serape
    Love rating 0
    serape said

    JCofMargate- you can get a free delivery on a really huge store-cupboard shop once a month or once every other month - no good for fruit and veg of course, but great for all those heavy tins and bulky packs like loo roll.

    I agree Farmer's Market in Thanet is not here often enough to be really ueful - btu the farm shops are always there and you can't beat 3 caulis or cabbages for a pound. Enjoy!

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  • venusta
    Love rating 0
    venusta said

    The only supermarket mentioned within a round trip of over 56 miles is Tesco, we do have Lidl excellent for veg and fruit, we are very lucky to live a rural area and have a super farmers market for 9 months, I also have a local farmer delivering local veg on a Saturday with his horse and cart all picked evening before or that morning, fantastic.. super flavor just a few pence more.. well worth it, everything in season. Think I'm lucky!

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  • benniesmum
    Love rating 0
    benniesmum said

    Hmm. 4/10. Interesting, but helpful only if you choose to shop in a more expensive supermarket, and ignore the totals and the variable quality!

    1. You can't compare price without including Morrisons, Aldi etc.

    2. Who buys every fruit listed here at one time? I buy what's in season and least expensive. So the total is meaningless.

    3. This in no way reflects the variable quality. E.g. we've always had good quality from Ocado, but our local Sainsbury quality is quite poor.

    Report on 15 January 2009  |  Love thisLove  0 loves
  • Aliboon
    Love rating 0
    Aliboon said

    Mmm, without the weight of the vegetable and fruits involved, this article really doesn't mean anything. And to be honest, I really don't expect that the bag sizes are the same.

    Didn't the same author compare the budget supermarkets to the "normal" ones using a very small basket including budget 2% alcohol lager from the "normal" supermarket to a half-decent german-brewed lager over twice that strength from one of the budget ones? Poor.

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  • Accountantsmum
    Love rating 0
    Accountantsmum said

    I'm very fortunate in that I have a bus from my street to each of Sainsbury, Morrison and Asda (bus is free as I'm over 60). I don't think the price comparison, even with corrected totals, is valid as the comparisons are just not like with like: though I guess if you shop for food on line it's near enough 'what's on offer'. Am I unique in quite enjoying choosing my fruit and veg, looking at quality, considering the organic ranges and trying to go for locally produced food in season, which must be hard to do on line? And I agree wholeheartedly with the comment that the food may be low price but it's not low cost, and someone else down the line (usually the poor producer in some third world country) is losing out heavily. So I try to go for Fair Trade when it's available, which alas isn't that much.

    This whole issue could do with a thorough review, but I don't think that is within TMF's remit or capability.

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  • dogstarJBS
    Love rating 0
    dogstarJBS said

    LIDL & Aldi are well represented in my area ( Bournemouth)and their prices on Fruit & Veg blow sainsbury and Tesco out of the water! Plus you can select it yourself. It is a big mistake not to include them in any comparison.

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  • AlysonThomson
    Love rating 0
    AlysonThomson said

    Again, sadly, haven't had the time to read through all the above comments but I wanted to say that Supermarkets are NOT the best place to buy fruit and veg from in the first place! You have to buy say 6 apples in a bag when maybe you only wanted 1 or 2. There are loads of Asian-owned shops which may not actually be Fruit shops per se but which have fruit and veg for sale loose - usually outside on the street. They're usually cheaper by the pound/kilo as well.

    I'm really disillusioned with Supermarkets nowadays. A recent example is that I was going to run out of tips - I roll my own ciggies - so I bought ONE box of them from my local Tesco. It cost me 60p. I am in the habit of buying them in a privately-owned, one-of shop near my tobacconist where I get THREE boxes of the same Swan tips for £1. Now the guy who owns this shop also has a fishmongers and his buying power cannot be anything like Tesco's yet .........

    Another example is milk. 2 litres of full cream milk in Tesco is about £1.38, maybe more now. The same thing in Farmfoods is £1.25, recently increased from £1.10. The same thing in Iceland is £1! I don't believe that those charging more for it are paying the dairy farmers more so it is just another case of ripping off the customer!

    It all just proves to me that supermarkets rip you off or, rather, charge you a heavy surcharge for the convenience of getting everything under one roof!

    Report on 17 January 2009  |  Love thisLove  0 loves
  • meeccles
    Love rating 0
    meeccles said

    I've never even heard of Ocado - whereabouts does it exist? I live in Gloucestershire. I'd like to have seen Lidl and Morrisons included in the list too. Oh - and Somerfield, which is my Local.

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  • dottiep2009
    Love rating 0
    dottiep2009 said

    Smooge - yes, they are fruit. Also we must not forget that rhubarb is a vegetable! I have found Aldi's fruit and veg the best. Quick turnover, always fresh. Little fruit shops usually have a bit of rubbish to get rid off and sneak old items in. Not so with Aldi. Lidl quite good but not as good as Aldi on fruit on veg. (This could be due to my comparing the two particular branches which I use).

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  • dottiep2009
    Love rating 0
    dottiep2009 said

    Smooge - yes, they are fruit. Also we must not forget that rhubarb is a vegetable! I have found Aldi's fruit and veg the best. Quick turnover, always fresh. Little fruit shops usually have a bit of rubbish to get rid off and sneak old items in. Not so with Aldi. Lidl quite good but not as good as Aldi on fruit on veg. (This could be due to my comparing the two particular branches which I use).

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  • sbolter
    Love rating 1
    sbolter said

    You will save more by using fruit and veg that are in season that you will by searching for the cheapest source of air-freighted in out of season perishables. I have visited most parts of England in the last couple of years but I have never seen an Ocado. Seen plenty of Aldi and Lidle and CoOp though.

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  • benniesmum
    Love rating 0
    benniesmum said

    Ocado is the on-line delivery arm of Waitrose. So no high street stores.

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  • benniesmum
    Love rating 0
    benniesmum said

    Surely a better article would have been to debunk the source! My Supermarket.com only compares these 4 supermarkets, and completely ignores the real cheap ones like Lidl etc. For MF to use this info and not even mention the others is very poor. Did the author even bother to check?

    Am I the only person becoming disillusioned by these superficial and misleading articles on Motley Fool these days?

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  • NinetyEight
    Love rating 0
    NinetyEight said

    I think the point of this article is that

    1. Supermarkets charge different amounts for the same thing and you should compare them rather than just assume your local one is the cheapest deal for *your* choice of purchases.

    2. Services such as Mysupermarket allow you to compare your choice of local supermarkets. Obviously any local variations / managers specials won't be included nor will the contents of the "dented tins box". Use some common sense.

    FWIW - The Grocer Magazine, the trade rag of food retailers, did a survey and compared like for like some thousands of lines across all the major retailers. Unlike recent TV shows which claimed the European Discounters were cheapest by comparing Aldi's own brand with branded products like Muller and Heinz in Tesco the Grocer article compared like for like on own brand products and found that in order of cheapness, general food baskets (not just fresh fruit & veg) came out:

    Asda

    Tesco

    Aldi

    Morrison

    Lidl

    Now thats from my memory as the article was quotes on Radio 4 not me having a copy of the article to hand to quote from, and also remember that prices change in Supermarkets on a day by day basis, but the trend seems reasonable.

    I have recently tried Aldi rather than using Asda and Morrisons who we usually use. While some items seemed cheap we found that on the whole a lot of stuff we bought was actually much more expensive in Aldi than in Morrisons. Again, this is a wider range than fruit & veg and inludes stuff like soap, bubble bath, etc. which feature in my regular shopping.

    One store seldom mentioned is Wilkinsons. I have found Wilkos offers some excellent bargains on a lot of products including shaving, hair care, bathroom stuff, etc. and even beats the Pound Shop for value.

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  • Adam999
    Love rating 0
    Adam999 said

    Aldi's fruit and veg is, I understand, delivered every day. We buy from there and it's always good quality, and seems to contain local produce too, which I concede might be coincidence (we live in Worcestershire). Their prices are good and seeing as the quality is there too we feel it's a good buy.

    Morrisons quality has often left much to be desired; we've had potatoes go green within 3-4 days even when stored in a cool cupboard, outside in a cold shed or even in a fridge (yes I know it's not ideal but there's just 2 of us so we try to keep stuff for as long as possible).

    We buy meat from our local butcher- his home made sausages beat any supermarket premium range and are the same price as their own brand (non-value) ranges.

    We buy bread rolls from a guy on the local market and they last for ages. Probably chock full of preservatives but they taste good, feel good so we're happy.

    The moral here is common sense: yes, Tesco is convenient and you can buy more than food, but with a little thought and planning you can save money and get good quality food at low prices.

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  • kybosh909
    Love rating 6
    kybosh909 said

    Anyone wishing to grow their own but do not have the land to do it on should check out rivercottage.net where a land share scheme is going on. its completely free and you never know that bit of waste ground at the end of the road currently housing weeds of all nature could be available to use as an allotment. Besides this there is fantastic information on whats in season and brittish.

    Also, if you want ot find local providers of seasonal and brittish produce try bigbarn.com, not just fruit and veg but meat, cheese etc...worth a look for all you foodies out there.

    Report on 20 January 2009  |  Love thisLove  0 loves
  • Gratitude
    Love rating 2
    Gratitude said

    If anyone can help me with my survey on Supermarkets, it would be much appreicated

    http://www.surveymonkey.com/s.aspx?sm=ZMQ3MHloFgs_2fdn_2bND3l55w_3d_3d

    Report on 16 October 2009  |  Love thisLove  0 loves

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