Aldi and Lidl beat the big names in supermarket survey
Budget supermarkets get better scores than Sainsbury's, Asda, Tesco and Morrisons in annual Which? satisfaction poll.
Budget supermarkets Aldi and Lidl are continuing to win plaudits as well as shoppers, coming second and third respectively in this year’s Which? supermarket satisfaction survey.
Both shops gained four stars for the quality of their fresh produce and, crucially, value.
Waitrose topped the survey for the third year running, with a score of 83% and five stars for its customer service.
Marks & Spencer came fourth in the poll of 11,000 Which? members.
Tesco and the Co-operative came joint last. Tesco only received two stars for its customer service, own brand products and store environment.
Ocado and Waitrose came joint top in a poll of online supermarkets, each achieving a score of 80%.
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