Consumers get more confident, says Nationwide

by Ed Bowsher on 26 April 2012  |  7 comments
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Consumers in the UK became more confident in March and were more willing to spend, according to a survey by Nationwide Building Society.

Nationwide’s consumer confidence index rose from a score of 44 to 53 in March. This means that consumers were more confident about the current economic situation and were more willing to buy ‘big ticket’ items such as cars and holidays. Nationwide thinks that falling inflation was the most important factor behind the increased confidence.

If consumers are more confident, they’re more likely to spend and that, in turn, should boost economic growth. For that reason, economists and investors pay close attention to consumer confidence figures.

The return to recession has received plenty of coverage in the media and will almost inevitably damage confidence. That reduced confidence will damage the economy further.

Although March’s rise in confidence is sizeable, it’s worth stressing that confidence has been much higher in the past. For example, the consumer confidence score was 97 back in May 2004, much higher than the number for last month. What’s more, last month’s figure is 23 points below the long-term average.

The announcement from Nationwide follows this week's news that the UK economy has now returned to recession. In other words, the UK economy contracted in the last six months.

This latest gloomy economic news has received plenty of coverage in the media, so there’s a strong chance that consumer confidence will fall backwards in the next few months.

The Nationwide survey of 1000 people was conducted between February 20th and March 25th.

More on the economy:

UK inflation in surprise increase in March

Why the super-rich are good for us

Inflation basket: how Robert Pattinson and Apple affect our money

Three years of low interest rates: winners and losers