We're Starting To Save Again

Cliff D'Arcy
by Lovemoney Staff Cliff D'Arcy on 05 November 2008  |  Comments 31 comments

According to the latest figures, we're starting to save more. Alas, thanks to the savings paradox, this is both good and bad news...

During the housing boom which lasted from 1995 to 2007, we went on the biggest borrowing binge in British history. In fact, in the twelve years between September 1996 and September 2008, personal debt (including mortgages) more than tripled from £480 billion to £1,457 billion. Ouch!

What's more, the UK savings ratio (the proportion of our disposable income which we save) has declined dramatically. As you can see from the table below, the savings ratio turned negative in the first quarter of this year, which means that we spent all that we earned, plus a bit more:

Quarter

Savings

ratio (%)

Q2 2007

3.2

Q3 2007

2.3

Q4 2007

1.8

Q1 2008

-1.1

Q2 2008

0.4

The data show that the savings ratio declined for four quarters in a row, reaching a low of -1.1% in the first three months of this year. However, in the second quarter of 2008, it turned positive again, although we're still saving a pathetic £1 for £250 of take-home pay.

It's quite normal for the savings ratio to rise in troubled times, particularly during economic downturns and housing crashes. As the old saying goes, "When times are good, save. When times are bad, save harder". Indeed, during the last recession, the savings ratio peaked at 11.7% in 1992, a time when we saved more than one pound in every nine.

The savings paradox

Although I'm delighted that Britain is rediscovering the simple virtues of saving, it's not all good news. Indeed, while saving hard makes perfect sense for the individual, it can be disastrous if the whole nation gets the savings bug. This is because so much of our economy is built on credit (personal, corporate and government).

Thus, we have what's known as the `savings paradox', which is where increased thrift leads to lower consumer spending, reduced company profits (especially among retailers), rising unemployment and a deeper and longer downturn. So, when consumers tighten their belts and the savings ratio climbs, the UK economy tends to suffer.

Then again, it's not your job to worry about the entire nation. From a Darwinian, self-interested perspective, your goal is to survive the financial hurricane to the best of your ability. Of course, in troubled times, everyone needs a decent cash cushion to fall back on. So, don't let what could happen to your neighbours, family and co-workers put you off saving. It's very much in your personal interest to save for a rainy day.

Two savings tips

Ideally, I recommend that adults try to save a tenth (10%) of their pre-tax income. However, this is beyond the reach of many workers, so just try to save what you can. To make the most of your savings, aim to earn a high rate of interest and avoid tax (for example, by using a tax-free cash ISA).

Finally, keep your emergency fund somewhere where it's easy to dip into, such as an easy-access savings account. By doing this, you can be sure that your money is there when you need it most -- and not locked away in an account with too many strings attached!

More: Search for a superior savings account | The Smartest Savings Account In Britain | Who Stole Our Savings Habit?

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Comments (31)

  • Luniversal
    Love rating 47
    Luniversal said

    Let this be the dawn of a new era for the prudent and self-controlled consumer. Crawl away and die, grasshopper-- it's the ants' turn.

    I hope TMF henceforth spends far more time studying the savings market and agitating for decent real rates of return after tax... instead of expatiating endlessly about tracker mortgages, 0% balance transfer deals on credit cards, payment protection insurance policies and the like.

    How many of us punished savers did it take to finance each of those now-toxic mortgages? From a purely commercial point of view-- quite apart from the economy's desperate need to rediscover thrift and the deferral of gratification-- our needs and interests should be far more important than the cravings of of debt junkies and plastic-flashing rate tarts.

    Think on, lads.

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  • Dhahran2001
    Love rating 0
    Dhahran2001 said

    Ideally, I recommend that adults try to save a tenth (10%) of their pre-tax income.

    What a ludicrous generalisation.

    Most obviously it makes little sense to save whilst you carry any debt (which would include a mortgage but perhaps exclude a student loan if the interest on that was very low).

    One strategy is to PLAN for your lifetime and sequence expenditure. In the early years, after college or an apprenticeship, create a home and start a family. Later save for retirement.

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  • denglish1
    Love rating 0
    denglish1 said

    The 'savings paradox' is poorly explained in the article . Put simply it is that if we all start to save money this takes money out of the active economy which , as explained , reduces demand [retail etc] which reduces profits . As a result we all earn less [ dividends ,wages , bonuses etc] and therefore have less money to save .
    The point is we should all be spending and NOT saving right now . The saving ratio will increase when we work harder , earn money and spend it ! being lazy and borrowing money beyond our means has been the problem surely.

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  • chris280
    Love rating 0
    chris280 said

    It is quite apparent that the people of this country and indeed the world can no longer live on debt. It may be painful but lets not get on the bandwagon of how bad it is to save.

    Our next biggest problem will be a backrupt country as this government is doing exactly what individuals have doe over recent years, that is to borrow to buy now without a thought as to how it will be paid.

    If you think it's had now just wait for two years time, when the Americans have put in place trade sanctions and this country is up to its' eyeballs in debt.

    We need change, if you're fed up with teh way this country is being run, fedup with teh way each and every one of us is being treated as a criminal by the councils and police join the common sense party and have your voice heard

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  • denglish1
    Love rating 0
    denglish1 said

    Continued--

    The idea should be to save regularly and reasonably as suggested by the author. A lurch towards excessive saving , driven by fear , could make all our futures worse . Get a small savings cushion over a period of regular saving , but then earn to spend [ prudently] would be best for us all .

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  • gartons
    Love rating 0
    gartons said

    I quote from the above article:

    "Indeed, while saving hard makes perfect sense for the individual, it can be disastrous if the whole nation gets the savings bug. This is because so much of our economy is built on credit (personal, corporate and government"

    What an irresponsible statement! Yet more garbage from TMF, you just don't get it, do you?

    The "miracle economy" based on credit is finished. The sooner the majority of people realise this and go "cold turkey" on credit to clear their debt, the sooner this country's financial problems will be cleared up.

    I despair with TMF. The only contributors who write anything remotely approaching sound financial comments are Neil Faulkner and Cliff D'Arcy who once referred to Britain as "Fantasy Island" in regard to our finances. The latter says everything!

    C.R.Apspray

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  • vx220
    Love rating 0
    vx220 said

    Mr Apspray, the problem with your notion of people going 'cold turkey' with regards to credit and clearing their debt is that the economy will no longer function as we know it! No debt= no money, no money no economy- unfortunately this is how it works and why there is a boom bust cycle. However, some day I'd imagine that the slate will have to be wiped clean and god knows what will happen then!

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  • karatekate
    Love rating 0
    karatekate said

    After reading the posts over the last few weeks, I have found myself wondering what TMF are doing, what cloud they are on etc, as the advice at times seems irresponsible and frankly far fetched in terms of the common man - we are not all investors, 40% tax rate payers, some of us don't have 10% of our net earnings left to live on once the mortgage and utilities are paid - time for a more 'common man/woman' series - I can't go out an buy shares because they are falling and will rise, I can't out 10% f my net earnings away and I don't have huge credit card or personal loans to fun either.
    Come back down to earth TMF, don't assume everyone has money coming in from all over the place, triple figure earnings (Or even double figure in my case) and spare cash at any time - we need sound advice for all walks of life - someone earning £40k a year to me is rich!

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  • everybear
    Love rating 0
    everybear said

    How quickly people forget. Before the credit crunch inflation was rising so fast that saving to buy goods just was not worth it. This meant that you had to buy on credit otherwise you would never afford it. Roll on the new order where I can save for what I need and prices do not rise.

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  • um5000
    Love rating 1
    um5000 said

    The real 'savings paradox' is that interest rates for savers are not keeping up with inflation, therefore are actually 'losings'.

    Easy credit leads to inflation, leads to savers losing out. Debt may make the world go round, but when it's called in the world needs to stop?

    Banks however continue to profit by passing on rate cuts to savers but not to borrowers, directors continue to receive big bonuses. Ordinary punters suffer.

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  • RobbesPierre
    Love rating 0
    RobbesPierre said

    "What an irresponsible statement! Yet more garbage from TMF, you just don't get it, do you?"

    Gartons, TMF do exactly what they are supposed to do. They generate reaction and thought provoking opinions, because lets face it, there are so many differing views out there. I like controversial editorials because it generates such great responses and views. I saw more power to TMF playing devils advocate.

    I do agree with you on this, we have been living on borrowed time (and money) It should be time to pay the price. (although "cold turkey" will be too extreme for most consumer addicts out there and our frail economy)

    Karatekate also hits the nail on the head. The average (wo)man in the street in the UK struggles to make ends meet. There is something fundamentally wrong with our economy, taxation, civil service and government.

    "We need change, if you're fed up with the way this country is being run..." Chris280

    I absolutely agree with the above. No matter who you vote for, a politician gets in. We need a bigger choice of government and a move away from this old fashioned, bureacractic, burdensome political system that we have now.

    It is time to put our house in order.

    How about starting a Consumer Party where the manifesto includes an examination of how and where our taxes are wasted and have been wasted... we can start with the NHS trusts!

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  • finnol49
    Love rating 22
    finnol49 said

    It's all well & good for people who have debts, but absolutely no good for people who have savings. Assuming that returns on my savings are reduced from 6% to 4% in line with the BOE rate cut, I shall lose one-third of my investment income. No fair!

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  • blackwaterman
    Love rating 0
    blackwaterman said

    It'll be the "small people" i.e. taxpayers, over years, who pay the price for past folly. UK has gone wrong in throwing away the higher-tech manufacturing jobs which readily brings in foreign currency, preferring the laughably-called "service industries" to thrive. These jobs are easily and rapidly lost or transferred. Germany didn't make this error and despite not having North Sea oil & gas, retains a world lead in precision machinery for example. Sensibly, even their mortgage providers demanded solid documentary evidence of earnings, outgoings etc before agreeing mortgages, generally funded incidentally, in the old-fashioned way by savings, so they are impacted rather less.
    Regrettably, this increases the feeling that 'yesterday I was a citizen, today I'm a suspect' which I'm afraid will increase in prevalence here as well.

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  • mortgagefreeman
    Love rating 0
    mortgagefreeman said

    Over the last 40 years we have developed into a global consumer society. Rules and regulations designed to promote and encourage financial responsibility were replaced with those that facilitated and encouraged financial recklessness. Afterall why should someone save before buying something when they can borrow and have it now, and why worry about paying back the debt when bankruptucy is so easy and virtually punishment free.
    The trouble with a consumer society is that the individual is encouraged, indeed almost expected,to oil the wheels of our service sector economy and join in the spend-fest by going out every weekend, buy and run a home, have 2 weeks in the sun, buy a new car every 2 or 3 years AND save for their retirement and their children's education. Most of us ordinary people simply cant afford to do all this, certainly not on one average wage and it now appears that it cannot be done on two wages either. People seem to have forgotten that you can only spend a pound once then it's gone.

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  • AuldGit
    Love rating 0
    AuldGit said

    Why do they think that 1.5% rate cut will help anyone?
    - Banks won't pass on much if any to borrowers
    - Banks will immediately pass on to savers

    All this will do is encourage consumers and more importantly businesses to go back to their bad old ways of borrowing without serious thought.

    Surely it would have been better to enforce a move towards a society (individual and business) less addicted to debt as a way of life?

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  • afoolaloof
    Love rating 0
    afoolaloof said

    With UK interest rates falling through the floor, we savers will be looking abroad to invest our cash. Not a great plan from the Bank of England. Have they forgotten the Icelandic banking crash already? Reportedly the interest rate was slashed because the economy was forecast to undershoot the inflation target of 2%. Low inflation sounds like good news to savers and anyone on a fixed income.

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  • busguy62
    Love rating 0
    busguy62 said

    I would sign up to a common-sense or consumer party which stood up for the 80% of the population who are fed up with 'fat cats', lousy or greedy politicians, rip-offs and tax hits at every turn. America had such a person in Ralph Nader who was the most brilliant orator and dose of common-sense you could ever wish to listen to. Trouble is, he achieved about 4% of the votes in the US.

    How can anyone change our system when there are so many vested interests pulling the strings? Times are changing now so let's start with why is England ruled by Scots? Why are subsidies per head in Scotland a lot higher than in England? Why don't the English get free prescriptions?

    I am certainly game to help try and get ourselves out of this self perpetuating rut we the population of middle England, find ourselves in. This somehow has to be achieved without any help from extremist groups or existing political parties.

    Despite it still being better than many, it is obvious this country will be right down the pan soon. Despite the debacle he has created in his last two jobs Mr Brown will head off to a new lucrative job just like Kinnock and Blair before him. Perhaps a gold salesman ....or perhaps not!

    Like America, the time is right for change here .....before it is too late!

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  • SusanH67
    Love rating 4
    SusanH67 said

    As someone who has saved religiously for years, only to see the interest rate on those savings dwindle to below-inflation level, I am at the moment about to bouy up the economy by blowing some of it on a lovely new kitchen. At least I can enjoy that now rather than watching the real value of my savings accounts fall. And I'll be providing work for a few small businessmen too!

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  • TheBankManager
    Love rating 0
    TheBankManager said

    I take on board all the comments made and each has its merits.

    The bottom line is that the table at the start of the article, reflects that people are just not in the habit of being prudent and they 'live for now'.

    That itself is not a poor mantra, but their train of thought must be to consider the future and what they may require (NOT 'want') to give them a certain standard of living.

    If the current generation of 7's to 18's and then also the generation above of 19's to 30's get the hint that borrow, borrow & borrow, will only lead to boom, bust and Bankruptcy, then this current economic climate will have achieved something.

    I was brought up to save and although my month is budgeted tightly around checking my account balances and entries daily, I have to admit that I live off of a credit card.

    The BIG 'but' here (and I don't mean my backside!), is that I clear the card balance in full every month and I budget for what I require, simply because that is how I was brought up.

    I genuinely believe that instilling this attitude into my children, one of whom is a teenager and all therefore falling into the former 'generation' bracket I noted, will cause them to consider their spending habits in the future.

    We teach them that there is the 'spend' part of the saving and instead of getting a small present here or there, they can afford to spend their money on something(s) large.

    That's the fun bit, when they can just be happy they have a sum to simply 'blow' on something reasonable. One's just bought their own Wii and all the trimmings, but the look on their faces when they can play with the console and games.... for me as a parent, that's PRICELESS!

    So the moral is that there is an equilibrium of saving and spending and both go hand in hand and are NOT individual.

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  • peepobaby
    Love rating 49
    peepobaby said

    Last month they wanted us to save money. This month they are cutting interest rates to reduce incentives to savers. They're lost.

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  • dymafieto
    Love rating 0
    dymafieto said

    Isn't it interesting to note that, in spite of the dire economic situation we are in, so many people (mostly the young it must be said) still do not talk about saving for a rainy day. Instead they say they are saving in order to be able to afford to buy something and paying the full cash price rather than using credit. And that product is usually something they just want rather than need.

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  • Everhopefull100
    Love rating 0
    Everhopefull100 said

    I think an important point is that people including myself are creatures of habit.
    So if you start saving as much as you can afford and see the benefits you are likely to continue.
    But don't forget to spend a little as you can't take it with you either.
    For those whom really can't afford to save through no fault of your own then make sure you get all the benefits entitled to you. I feel societies job to look after those that need it the most. After all we pay enough taxes for just such scenarios.
    As a change of tack. Aren't large bonuses and commission payments always driving us down a slippery path.

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  • TonyBritten
    Love rating 0
    TonyBritten said

    SAVING IS A WAY OF LIFE! Anyone born after the 1960's has been into a way of life that is 'live for today'; the 'never never'; 'wheel it out of the bank in a wheelbarrow'; Lloyds Bank Access Card advert was 'I want it and I want it now' plus also "ACCESS, YOUR FLEXIBLE FRIEND"; . . . THERE ARE/WERE MANY OTHERS. In my younger days, I had proper parents, the one's who commanded their offspring; 'you'll get owt with nowt', 'if you want it, save for it'; and a smack round the face if you protested.
    THE YANKS spread their message around the world that "credit" was something healthy and good and let you have things now while you're young and able to enjoy the articles when you want them and not to flog yourselves saving and missing out on the physical benefits of the desired aquisition.
    So, the post 1960's will never change their ways so save your breath.

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  • Paullypips
    Love rating 0
    Paullypips said

    To quote busguy62 "Like America, the time is right for change here .....before it is too late!"

    The problem is that we have, in effect, an unelected president (Mr Brown). Unlike the US we cannot vote directly for or against him.

    He is now successfully pressurising the Bank of England to reduce interest rates to inflate the economy. This is not good for anyone in this country (savers or borrowers) and will cause the recession to be deeper and to last longer when it finally bites.

    This latest interest rate reduction is an attempt by Mr Brown to stave off the inevitable economic downturn in the hope that he can get elected when he finally decides to consult the people.

    I do not understand how he thinks that giving more cheap credit to a country suffering because of the last ten years of excessive borrowing can help.

    It is the equivalent of a doctor prescribing more booze as a treatment for an alcoholic patient!

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  • jamesunsen
    Love rating 0
    jamesunsen said

    Paullypips is on the right lines here.
    The article encourages us to save (no bad thing) but Mr Brown is going on a massive spending spree. And who pays for it in the end?

    However there are times when borrowing is also needed. How many people can start a business without credit? This will be where the greatest effect will be felt, years down the line.

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  • jamesunsen
    Love rating 0
    jamesunsen said

    Robert Maxwell was called a criminal for using his employees pension fund to prop up his lavish lifestyle.
    But when Gordon Brown did the same........

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  • sdjohns
    Love rating 0
    sdjohns said

    Wouldn't it be great if they were having this debate in our schools.

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  • deeplyblue
    Love rating 0
    deeplyblue said

    Just at the moment we are renting, having sold the house. The rent was supposed to be paid by the interest on the money we got for the house. However, the rent goes up in line with inflation (currently about 5%), but the savings rates are all coming down.

    Presumably the answer for us is either (i) buy a house as soon as possible, not wait for house prices to fall or (b) cut our spending elsewhere quite hard. (Circumstances make moving to a different rented property impractical).

    There must be others in the same boat. When the savings rate lags noticeably behind the rate of inflation, it's stupid to save for something - by the time you have the money, the price has gone up.

    No, buy it now, and by the time you have paid for it, inflation will have reduced the real amount of your debt, at least if you have an inflation-linked income. I first made this calculation in the 70s, as we watched the price of goods going up by more than 20% a year. I now fear that we are heading towards the same stagflation that we had then.

    You need to get very lucky to invest enough to provide an income in these circumstances. Spend it now and hope that the state or your kids will support you later - at least you'll have some fun.

    db (in pessimistic mood)

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  • juustme
    Love rating 0
    juustme said

    Why all this short term focus? This problem has been decades in the making and yet we look back 1/4's and by maybe 5 years.

    Brown says spend, Obama says spend as does the EU, Asia & Africa. This may sound a bit dumb, but who is going to be doing the lending? Iceland is at 18% and holding and the UK is at 3% yet planning great deficit spending.

    If I was an investor who has been hurt by UK devaluation or the US housing mess I'd be holding my money. To me that spells long term global deflation, not inflation.

    Right now my personal goal is eliminating debt, when that is done I am going for mixed foreign currency savings. In 5 years I'll look at buying another house

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  • TMFArkle
    Love rating 0
    TMFArkle said

    I'd like to reply to just one comment on this thread. It's by Gartons/CR Apspray.

    He says: 'I despair with TMF. The only contributors who write anything remotely approaching sound financial comments are Neil Faulkner and Cliff D'Arcy who once referred to Britain as "Fantasy Island" in regard to our finances. The latter says everything!

    This article, which you dislike, is written by Cliff D'Arcy.

    As you say, Cliff has repeatedly warned against our debt culture over the last few years. He also warned that house prices were too high. He was much criticised for this but has been proven right.

    However, things have changed. The global economy is in a very serious mess. Yes, the debt culture is a primary cause of this mess. But if everyone in the UK and US started saving now, things would get worse.

    We need demand in the economy or we'll go into a deflationary world and have an economic slump.

    So right now, more borrowing - leading to more demand in the economy - is the lesser of two evils. But at an individual level, the rational approach for most of us is to try and save more or reduce our debt more quickly.

    That's what Cliff was writing about. And he's right.

    Regards,

    Ed Bowsher, Editor, TMF UK

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  • TMFArkle
    Love rating 0
    TMFArkle said

    Hi Luniversal,

    ,i>'I hope TMF henceforth spends far more time studying the savings market and agitating for decent real rates of return after tax.'

    We've often pointed out that most savings accounts don't offer a great real rate of return. Indeed the majority of savings accounts offer a negative rate of return. We've pointed out that some Cash ISAs can be useful as the tax break helps to boost the real return.

    That said, savings accounts are never going to offer large real rates of return. Low risk is always going to mean a relatively low return.

    That's why we've always been keen on long-term investment in the stock market as that can often lead to a better real return. But, of course, the risk is higher.

    'instead of expatiating endlessly about tracker mortgages, 0% balance transfer deals on credit cards, payment protection insurance policies and the like.'

    We have published a lot of articles on the above subjects, but I don't regret that.

    Payment Protection Insurance has been a scandalous rip-off. I'm delighted that this is now more widely understood amongst the general public. TMF - and Cliff D'Arcy in particular - has, I think, played a part in spreading that message.

    We've been absolutely right to look at tracker mortgages over the last couple of days. It's a very big issue when the base rate is falling fast. And, in general terms, a mortgage is the biggest financial commitment that most people make. So I think it makes absolute sense to write regularly on this topic.

    Re 0% Credit Cards : They're a useful tool to help people fight debt. And if you feel you must borrow, they can be useful for that too.

    Don't get me wrong though, we'll continue to write about savings.

    Regards,

    Ed Bowsher

    PS. I know I originally said I was only going to reply to one message. I changed my mind. :) I could happily reply to many more, but I've got to get on with my day....

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