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Could you make a fortune writing Mills & Boon?

Felicity Hannah
by Lovemoney Staff Felicity Hannah on 03 June 2012  |  Comments 13 comments

Have you ever read a book and thought you could write a better one?

Could you make a fortune writing Mills & Boon?

Ever think that you should sit down and write a novel yourself? Here’s what you need to know to write and submit a romantic novel. 

I want to be a paperback writer

Every journalist I know is an aspiring author. We’ve all either written one or are in the middle of writing one. Some of us haven’t actually started but just nurse the burning conviction that we’d sell more than Milton if only these pesky article deadlines didn’t keep getting in the way. 

Of course, I am no exception. I’m always in the middle of a writing the next classic British novel, I just run out of steam before it ever comes together. 

But what about a Mills & Boon? They’re shorter at between 50,000 and 55,000 words. I’ve read a few and they follow a fairly specific formula. I like to think I could write one if I put my mind to it. 

And, if you’ll excuse the pun, how hard can it be? More importantly, is there any money in it? 

Do you have to write about, you know, sex? 

Mills & Boon is most famous for being raunchy and certainly not the kind of thing you’d buy your mum. But if you can’t quite bring yourself to use the word “throbbing” then fear not. 

The publisher has a variety of styles, including the exceptionally sexy ‘Blaze’ series but also the ‘Cherish’ series, which focuses more on falling in love than falling into bed. 

How hard is it to write? 

They may seem to be simple romances but Mills & Boon require a very specific style and tone, and not everyone will find it easy to bend their style. 

Aspiring Mills & Boon writers need to familiarise themselves with what’s needed for each series before they put finger to keyboard. 

For example, the guide to the Modern Romance series specifically states: “When the hero strides into the story he's a powerful, ruthless man… Yet he has depth and integrity, and he will do anything to make the heroine his. Though she may be shy and vulnerable, she's also plucky and determined to challenge his arrogant pursuit.” 

That might sound like the standard Mills & Boon fare but the series all have different demands. For example, the ‘Heartwarming’ series guidelines state: 

“Plots unfold in a wholesome style and voice that excludes explicit sex or nudity, pre-marital sex, profanity, or graphic depictions of violence: references to violent incidents in the past are acceptable if they contribute to character development.” You need to know what’s expected before you start writing." 

The writing guidelines are all available on the Harlequin website, which is the publishing house behind the Mills & Boon brand. 

If you need more information, Mills & Boon also runs writing workshops across the UK, many of which are either free or cheap. Check out the website for details of up and coming events. 

Of course, if you’re burning to write a specific idea then Mills & Boon may not be the right publisher for you. 

But it could be worth finding a publisher that suits your style and then using any guidelines it offers to help shape your work. This may help you avoid rewrites when you submit to a specific publishing house. 

How much could you earn? 

Well, we’re a money site, so this is probably the most pertinent question. Assuming that you ever finish a novel and find a publisher and it’s more than a one-off then how much can you earn? 

Is this a chance to make tens of thousands of pounds working for yourself, or a few hundred quid in your spare time? 

Well, according to a report in the London Evening Standard, Mills and Boon writers can make anything from £2000 to £30,000 per book. 

And looking at the wider market for authors, a 2007 Bournemouth University study showed that average earnings for the profession in 2004 were £16,000 a year.  But of course, that’s skewed by blockbuster writers. 

The survey found that typical (median) earnings were just £4,000. It’s a nice amount but if I ever manage to finish a novel it doesn’t sound like I’ll be giving up the day job in a hurry! 

How to find a publisher 

Finishing the novel is simply the first challenge, although for many people it’s an insurmountable obstacle. After that, you’ll need to find a publisher. 

If it’s a Mills & Boon romance you’re writing then there’s good news. The publisher really does read every submission it receives – just make sure you read the guidelines so you send the right information to the right department. 

For anyone who hasn’t written a romance, it can be far harder getting your precious manuscript in front of a publisher. 

You’ll find plenty of guidance online, as well as forums filled with aspiring and successful authors sharing stories and advice. 

There’s little point in me repeating it here – especially since I’ve not been published myself! However, I’ve found the advice published by Waterstones particularly helpful, especially in addressing whether or not you need an agent. 

A warning 

There are many, many publishing houses out there that make their money by asking the author to pay for the publishing costs. 

As a general rule, if you see an agency requesting submissions it’s a good idea to run a quick internet search to see if it’s likely to ask you to invest in your novel’s printing costs. Established, traditional publishers tend to have more submissions than they need. 

Of course, self-funded publishing isn’t necessarily a bad thing but it is something to be aware of if you’re daydreaming of hefty royalties. 

More:  How to make money from tourists  |  How to make money in the evening

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Comments (13)

  • Alister
    Love rating 0
    Alister said

    This is okay, but you don't mention self-publishing. True a fortune is not guaranteed, but is it ever? Self-publishing and ebook publication is a growing market and giving the established big publishing guns a run for their money.

    Report on 03 June 2012  |  Love thisLove  0 loves
  • Mike10613
    Love rating 599
    Mike10613 said

    I know lots of authors and it's misleading to encourage them to believe they can make a fortune. They have as much chance as a karaoke singer getting a hit record. My friend has written a trilogy and published them, despite their popularity he still loses money.

    You can publish an eBook through a few publishers, the Kindle probably being the best one. They are currently interested in novellas. You also need a good editor, publicity and need to learn about doing book signings and all the stuff associated with publicity. There is help available; the Open University do courses for aspiring writers. There are also writer's groups to join, in libraries and online. You might have a better chance of getting published through Lulu rather than Mills and Boon - http://www.lulu.com/

    Report on 03 June 2012  |  Love thisLove  0 loves
  • AndyP
    Love rating 24
    AndyP said

    Self-publishing can be free or almost free, here's a good article I found recently: http://www.deanwesleysmith.com/?p=6347

    To be honest, if the average return for a published author is £4000 a year as suggested in the article - nowhere near enough to live on - I'd personally rather go the free route, and skip dealing with publishers at all. It would be different for a blockbuster celebrity author, but for someone's first novel, keep it simple - and free.

    Report on 03 June 2012  |  Love thisLove  0 loves
  • electricblue
    Love rating 643
    electricblue said

    The article isn't of much practical use in the real world of people wanting to earn a little extra money. I frequently see similar 'clutching at straws' articles encouraging people to invent things and patent their ideas. I have lost count of the times I have demonstrated provisional or even granted patents to be absolutely worthless, products launched at trade shows at great expense by budding entrepreneurs and often creating more laughter than commercial interest. You need to be really brutal with yourself and accept advice from others with experience (in the appropriate field) if you are considering any kind of authorship or inventing route to wealth. I do firmly believe the adage that everyone has a book within them, the problem is recognising that it may not be the most obvious one that you are inspired to write.

    Report on 03 June 2012  |  Love thisLove  1 love
  • CuNNaXXa
    Love rating 362
    CuNNaXXa said

    Anyone can write. What makes a great author from the run of the mill is that they have a style of writing that keeps you hooked to the bitter end.

    That is a rare talent.

    Even with these blogs, some commenters, regardless whether I agree or disagree with their opinion, will have me reading what they have to say, because they have an underlying talent to make words interesting.

    Sometimes, the comments make better reading than the main article. How's that for talent?

    Report on 03 June 2012  |  Love thisLove  2 loves
  • blackghostuk
    Love rating 0
    blackghostuk said

    Finding a publisher is not easy and that should have been your main focus and this article is very vague and not really covering the fact that writing is not hard, but it's finding an audience to appreciate your work!

    I spoke to a famous book company and they said, "gone are the days of finding a writer to support and to invest in, as people will buy what they know and that makes us money!"

    It is the way of the world nowadays, as even competition winners for writing events and the likes have found it hard to get the book deal to their hard earned efforts.

    Report on 03 June 2012  |  Love thisLove  0 loves
  • Abigail Thornton
    Love rating 11
    Abigail Thornton said

    I enjoyed this article as it makes a refreshing change from the usual areas covered by Lovemoney.

    This is something that I do - I make money from writing whilst maintaining my day job.

    If you are looking for 'bang for buck' I've found that writing magazine articles provides a vastly superior income stream, whilst honing the skills you need to write that novel.

    However, I also write content for websites and I've contributed to a couple of anthologies along the lines of this article. Writing is something that I do because I'm interested in it. It's my hobby, but also my escape at the end of the day. I love the power of words - I can use them to create worlds... the fact that people now pay me to put one word after another on a screen is something that I still find astonishing.

    Some of the comments seem a little unfair:

    Mike10613, the article is entitled "Could you make a fortune writing Mills & Boon?" and the conclusion is basically "No". I can't see how that could be construed as misleading.

    electricblue, "The article isn't of much practical use in the real world of people wanting to earn a little extra money." This is a website about money, not about writing books. However, if it inspires just one person to sit down and write that book, it will have achieved its goal.

    Here's my practical advice: find something that you enjoy doing and do it. If you're good at it, you may even be able to find someone willing to pay you to do it. Life is short; try to spend it doing things you enjoy with the people you care about.

    Report on 04 June 2012  |  Love thisLove  1 love
  • CuNNaXXa
    Love rating 362
    CuNNaXXa said

    Anyone can write. What makes a great author from the run of the mill is that they have a style of writing that keeps you hooked to the bitter end.

    See the post above mine for an example of something that is well punctuated, well paragraphed, and well written.

    Talent indeed.

    Report on 04 June 2012  |  Love thisLove  0 loves
  • Aliciafox
    Love rating 2
    Aliciafox said

    If you want to learn the craft of writing (and is is a craft), suggest you take some of the Open University courses on the subject. You will have to work hard at it as the courses are fairly challenging. One of the courses (A215) even teaches you how to find markets for your work. As well as novels and short stories, there is travel writing, food writing, biography and script writing The BBC is always looking for new script writers and one of the OU courses (A363) teaches you how to write scripts for the theatre, radio and films. It won't make you a great deal of money so don't give up your day job but it's a great hobby.

    Report on 07 June 2012  |  Love thisLove  0 loves
  • electricblue
    Love rating 643
    electricblue said

    @Abigail Thornton

    Lovemoney is supposed to be about everyday practical advice on making and saving money, aimed at a wide readership; therefore your conclusion that an article on this site is worthy on the basis that it could be 'inspirational' is a little pretentious.

    @sqnldrjimbo

    'Top Dollar' is an American expression generally accepted as meaning expensive, high quality and bought without regard to cost.

    'Bang for Buck' in general usage means giving the highest return for the money/time expended.

    The latter expression was therefore used appropriately. You were correct in that you are indeed far from perfect.

    Report on 08 June 2012  |  Love thisLove  0 loves
  • Mike10613
    Love rating 599
    Mike10613 said

    @Abigail Thornton, you are quite right, people should do what they enjoy if they possibly can. There is a lot of disappointment associated with writing fiction though and so it isn't a road to riches. You're better buying a lottery ticket. If you submit a manuscript to most publishers, it might get read by a junior editor and they might pass it on to other staff; if it reaches a senior editor then you have a chance of publication. One senior editor wrote that she doesn't bother reading anything from unknown writers, only well known ones. It seems people would prefer a novel by a well known celebrity who can't write to one by unknown writer who can! I know some good writers who publish and give away eBooks now. One writer has a following on the internet and writes Mills and Boon type fiction. I was impressed that she has a following amongst teenage girls. I was more impressed when I found she was still in high school.

    There are other rewards besides money and so I would encourage anyone to try, but just don't expect to get rich from it.

    Report on 08 June 2012  |  Love thisLove  0 loves
  • Abigail Thornton
    Love rating 11
    Abigail Thornton said

    @electricblue

    I don't understand your objection: the article is practical, it is about making money and by your own admission it is aimed at the widest possible readership:

    I do firmly believe the adage that everyone has a book within them, the problem is recognising that it may not be the most obvious one that you are inspired to write.

    Plus, it is a topical subject: there is a rapidly-expanding market in erotic writing due to the rise of the e-Book. If you want to read more of my musings in this area, do a search for Erotica and E-Books: Perfect Bed Partners?

    @Mike10613 If your target won't consider work from unknown writers then you need to get known - you need to market yourself. Write articles, short stories, anything that gets your name out there. Find anthologies in your area and write into them using their specifications. If you can get in one of these, you'll be a published author. From there you'll be in a stronger position when it comes to trying to pitch your book.

    You can always try the self-publishing route. One of my friends had two novels in him and he's published them both. If you're interested, check-out Anthony G. Williams.

    Report on 09 June 2012  |  Love thisLove  0 loves
  • RHP
    Love rating 1
    RHP said

    Authors beware! There are many 'vanity' publishers out there that will quickly part you from your cash.

    I would highly recommend that any budding authors check out the writers and artists website: http://www.writersandartists.co.uk/

    As recommended in the writers and artists yearbook, there is also a very useful and informative guide to self-publishing available for free from www.ypdbooks.com (an independent distribution company - like a self-publishers Amazon):

    http://www.ypdbooks.com/ebooks/291-yps-guide-to-self-publishing-YPDE00002.html

    Or the direct link to the PDF is:http://www.yps-publishing.co.uk/download/ipjltt

    Happy writing

    Report on 29 June 2012  |  Love thisLove  0 loves

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