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How fish fingers affect inflation

John Fitzsimons
by Lovemoney Staff John Fitzsimons on 18 May 2010  |  Comments 12 comments

According to the Office of National Statistics, most of us will need to buy at least one of these 12 items over the next year. Here's how to make sure you get a bargain!

How fish fingers affect inflation

If there's one thing that savers and borrowers can agree on, it's that today's jump in inflation to 3.7% is bad news. Bad news for savers because it means most are now earning nothing on their savings after tax and inflation are taken into account, and bad news for borrowers because pressure is growing on the Bank of England to put up interest rates in order to bring inflation down.

But what exactly is inflation? Why does it matter?

Inflation, quite simply, is a measure of the change in the prices of goods. It matters because, as inflation rises, the real value of the money you have in your pocket and your bank account literally decreases. So while you used to be able to buy for a £1 now costs you more.

How can we tell inflation is rising?

Each year the Office of National Statistics publishes its ‘typical’ basket of goods, that it will use to measure inflation. Many of items in the basket remain the same or have been there forever (for example, family staples like sausages and sliced bread) but Items are added if they have significant sales over the past year, while those that don’t sell so well drop out of the basket. The Government then uses the changes in price over the year of these goods to work out just what is happening to prices across the country.

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What's interesting is that the changes to the contents of that basket say a fair bit about us as a nation.

For example, some fashionistas (whatever they are) have declared that the “reign of lipstick is over” now that it has dropped out of the basket, to be replaced by lip gloss. Similarly hairdryers have been dumped for hair straighteners, while cereal bars and computer games with accessories have also been added to the basket.

All this is great fun of course, but if you fancy getting your basket of goods at inflation busting prices, where should you be headed? As there are a whopping 650 goods in the basket in total, that might take a while, so I’ll focus on those goods that have just been added to the basket this year!

#1 - Liquid soap

Apparently we don’t wash with bars of soap anymore – we use a liquid version.

Usefully, the Office of National Statistics has opted against telling us just what quantity of soap we tend to buy, so I’ve gone for 250ml. If you head over to Concord Extra you can get your hands on a 250ml tub of Dove liquid soap for just 99p! Bargain!

#2 – Garlic Bread

No surprise that this is in the basket – it’s not a pasta dish without a helping of garlic bread on the side in my house!

And thanks to the brilliant mysupermarket.co.uk, it’s clear that Tesco is the place to go for your garlic bread needs, with this garlic baguette setting you back just 40p.

#3 – Cereal bars

If you need a healthy snack during the day, clearly many of you are turning to cereal bars to keep hunger at bay.

Again mysupermarket.co.uk is your friend. You can get your hands on a Cofresh Peanut bar for a paltry 18p from ASDA, while if you absolutely have to have your Kellogg’s Special K bar, then get yourself over to Sainsbury's where it will set you back just 40p.

#4 – Frozen fish in breadcrumbs/batter

Yep, I know what you’re thinking – that’s just a fish finger isn’t it?

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According to the Office of National Statistics, it was introduced to improve the coverage of fish which had up to now been underrepresented.

And if you are after some frozen fish covered in breadcrumbs or batter, then unsurprisingly the own brands do work out mighty cheap – just £2 for four battered cod fillets at ASDA. However, if you want a bit more luxury, then at Tesco you can get eight Birds Eye fish fingers for 97p.

#5 – Powdered baby formula

Apparently old fashioned baby food – you know, the really appetising stuff – is now out, to be replaced with the powdered version.

The best value deal I could find comes from Ocado, where you can stock up on a whopping 900g of Cow & Gate milk powder for £7.24.

#6 – Bottle of fruit drink

It turns out we no longer turn to a can of Coke when we are a bit parched – we opt for a bottle of a fruit based drink instead. Apparently it's definitely a bottle, not a carton!

Tesco is again a decent bet, with a litre of orange juice setting you back 56p.

#7 – Small bottle of still mineral water

If a fruit juice isn’t going to do the job, then water should.

At Tesco you can get a two-litre bottle of still water for the tiny price of 13p.

#8 – Allergy tablets

Believe it or not, it’s nearly Spring, and that means it’s almost time for my eyes to get itchy thanks to hayfever. Get yourself over to Chemist Direct where you can get 30 tablets for the princely price of 30p. That's 1p a tablet!

#9 – Blu-ray disc players

Forget DVDs – they are just so 2009, apparently. Blu-ray discs are all the rage now, so you’ll need something to play them on.

If you head over to Amazon, then this Logik Blu Ray Disc & DVD player costs just £60.

#10 – Computer games with accessory

Gone are the days when a computer game consisted of guiding a hedgehog named Sonic around a course in search of some gold rings. Now, you can’t play the game without an accompanying drumkit, steering wheel or rocket launcher (OK I made that last one up, but give it a year!)

The ultimate game of this genre is of course the mega-popular Guitar Hero. If you fancy snapping up the latest game, with accompanying guitar, get yourself over to Shopto.net where the bundle will set you back £59.85 for the PS3 and Nintendo Wii versions, and £60 for the Xbox360 version.

#11 – Electrical hair straighteners

My other half couldn’t survive without her straighteners, so I’m well aware of how important they are to those of you with hair.

If you are going for the serious budget option, then at Argos you can get a straightener from the Value Range for just £4.84. However if you’re desperate for a top of the line straightener, then you’ll want a GHD one. And if you head over to Beautycow.com, you can get the GHD MK4 Styler for £89.89 – that’s a saving of £26.55.

#12 – Lip gloss

Ah yes, lip gloss. You’ll be surprised to hear I don’t travel around with it about my person at all times, though apparently an awful lot of you do.

The best deal I could find was over at Blush Comsmetics, where you can get Rimmel Infinite Colour Lip Gloss for £1.99.

On the way out

The products highlighted above have all come into the basket, but what has fallen out? Here are the items that have fallen out of our typical basket of goods:

  • Pitta bread
  • Baby food
  • Fruit drink carton
  • Fizzy canned drink
  • Men’s training shoe – casual footwear
  • Gas call out charge
  • Gas service charge
  • Eyesight test charge
  • Disposable camera
  • Squash court hire
  • Lipstick
  • Individual bar of soap
  • Hairdryer

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More: Get £339 for using your credit card | Top 10 ways to slash your mobile phone bill!

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Comments (12)

  • mordaj1
    Love rating 0
    mordaj1 said

    I thought this a really rubbishy article. Most of the stuff you wouldn't want to buy in a month of Sunday and the liquid soap can be bought even cheaper if you buy in bulk from a health shop and refill the containers and flapjack must be the easier thing to make instead of buying cereal bars.

    Report on 05 April 2010  |  Love thisLove  0 loves
  • vegasbabe00
    Love rating 0
    vegasbabe00 said

    Soya formula milk, eg Infasoy, is only recommended when medically indicated for babies with a dairy intolerance, usually after other (prescription) formulae milk have been tried. It is high in sugar and can cause tooth decay if care is not taken.

    This is not a good product to 'recommend' to the general public.

    I should point out at this point that there are many (legal) restrictions on the advertising / promotion of infant formulae milk - for babies under 6 months- to prevent people from being discouraged from breastfeeding - that's why you don't get money off coupons / reward points or 'reduced price offers' on these milks.

    You would have been better to find a comparison price for a 'follow on' milk, 6m+ , as these are not regulated in the same way

    Report on 05 April 2010  |  Love thisLove  0 loves
  • Mike10613
    Love rating 599
    Mike10613 said

    That was informative, I only use a liquid soap when I think I need an extra strong antiseptic soap when I have an infection. I use medicated anyway. Bottled water? Evian changed the name because of the jokes about it being naive spelt backwards. Fish fingers are really the latest fashion? I must buy some shares in Bird's Eye! People have stopped buying baby food? They are giving them soya based milk instead? Soya is OK, I have a milk allergy but it still makes me fart. Disposable cameras are out? What a surprise, maybe it's because everyone has cameras built into mobile phones or have a digital camera. Trainers were always a weird fashion item anyway. I have a really good hair dryer, a professional one but can't be bothered using it. Lipstick is out in favour of lip gloss; I'll give that a miss too. Fizzy canned drinks are out, it's all the recycling of aluminium they put them in plastic bottles now. I bought two at the petrol station yesterday; Easter Sunday; no queue! 

    Report on 05 April 2010  |  Love thisLove  0 loves
  • retireat60
    Love rating 7
    retireat60 said

    I agree with the above message. The wrong product has been researched for this article.

    I think the ONS needs to review who is being market researched!

    Most cereal bars are full of sugar. Slightly better are Eat Natural brazil and sultana bars but of course they are quite expensive, being better for your metabolism!

    Oh well! It all makes work for someone! Enjoy your day.

    Report on 05 April 2010  |  Love thisLove  0 loves
  • oldhenry
    Love rating 265
    oldhenry said

    What utter carp. I would buy only one of the items, not only in a year byt ever.

    The liquid soap keeps better than a bar which gets horrible after a while. But i only buy 2 for 1s so stock up when cheap. So do not need any this year.

    as a coeliac all the bread stuff is out anyway.

    Now why did they not ask me?

    Report on 05 April 2010  |  Love thisLove  0 loves
  • RMNolan
    Love rating 2
    RMNolan said

    This article is simply information, take it or leave it. It's a free service so I really don't see the need to be so critical of the author or the information provided. If you have better information or ideas, then submit them and let's all share your expertise! I don't find the information in this article particularly useful either as the products mentioned don't grab me, but I respect the author for taking the time and energy to write the article and it would serve people well to remember some good manners. If you don't like the articles provided by this website, then simply un-subscribe.

    Have a nice Easter Monday.

    Report on 05 April 2010  |  Love thisLove  2 loves
  • Xemik
    Love rating 4
    Xemik said

    "The best value deal I could find comes from ASDA, where you can stock up

    on a whopping 500g of Cow

    & Gate Infasoy Soya Infant Formula for just £7.36."

    I assume you meant 900g, but even so almost all supermarkets sell SMA for £7.21 or less. Tesco also often have it for £6 per 900g. The above is hardly a bargain then, is it?

    Report on 05 April 2010  |  Love thisLove  0 loves
  • Acker1977
    Love rating 0
    Acker1977 said

    Pointless article. Yes lets go out and buy the cheapest Blue Ray player we can find - then get home and realise the features and picture quality a bare improvement on the DVD...

    A far more imformative use of the authors time would have been to look at the products on the list and then worked out the best value products out there - based on price and quality. Cheap very rarely represents value, but then this article would sit quite nicely in the money section of a cheap tabloid rather than a more informative (and expensive) quality paper.

    Not everyone is a penny pincher and as such I would rather carry out my own research as and when the requirement for any thing arises...

    Report on 06 April 2010  |  Love thisLove  0 loves
  • RubySpark
    Love rating 0
    RubySpark said

    Breast is best and cheapest for Mum and baby up to 6 months old. The majority of new mothers can breastfeed with the right information, help and support

    Report on 06 April 2010  |  Love thisLove  0 loves
  • fsk
    Love rating 7
    fsk said

    Blu-ray looks much better than DVD, but it won't look much better unless you splash out on a proper 1080p HD TV (not an HD Ready tv that so many people have done thinking they got a full HD TV) and invest in decent cables.

    I think the author has linked to cheap product ideas and alternatives. To be honest in regards to blu-ray players it is a tricky thing to buy. It is quite hard to find cheap multi-region blu-ray players, as sony do not want to support it, but the smaller brands do it anyway. There was a cheap blu-ray player for £70 in HMV a while back but they sold out almost instantly due to their multi-region capability. It is worth keeping a look out for these.

    Report on 08 April 2010  |  Love thisLove  0 loves
  • rightoncommander
    Love rating 14
    rightoncommander said

    Thanks for this light-hearted article. Not every article can be saving the world from PPI, after all!

    I am a little worried, though. I've only ever bought 4 of the new items, but I buy 7 of the "outdated" items, some of them on a regular basis! A sign of age, perhaps?

    Report on 09 April 2010  |  Love thisLove  0 loves
  • Mike10613
    Love rating 599
    Mike10613 said

    Old Henry, I'm a Coeliac too; I wouldn't buy half the stuff and a cod fillet cost me over £2.00 today (without the breadcrumbs/batter). 

    Report on 18 May 2010  |  Love thisLove  0 loves

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