BT launches 'truly unlimited' broadband

Cliff D'Arcy
by Lovemoney Staff Cliff D'Arcy on 06 February 2013  |  Comments 9 comments

BT has revamped its deals so that they now offer truly unlimited broadband use.

BT launches 'truly unlimited' broadband

The most misleading word to be found in the world of broadband is the adjective 'unlimited'. Although unlimited is taken to mean 'without limit', its meaning has been utterly twisted in the telecoms field.

When providers proudly boast of 'unlimited' broadband, there is usually an asterisk attached. This leads to the small print, where you discover several restrictions on your broadband usage, such as download limits, 'fair use' policies and 'throttling back' of broadband speeds at certain times.

BT goes unlimited

In my view, broadband providers are getting away with false advertising. If they publicise unlimited downloads, then that's what we should get: unlimited downloads, without any hidden restrictions.

The good news is that BT has raised the stakes in the battle for broadband customers by launching better-value 'Totally Unlimited Broadband'. This is now available on all but its entry-level packages, while it is also cutting its monthly charges.

Here are BT's new tariffs, all of which come without any usage limits and no 'traffic management' to slow users down:

  • Unlimited Broadband: 16Mbps copper broadband from £16 a month
  • Unlimited Infinity 1: 38Mbps from £23 a month
  • Unlimited Infinity 2: 76Mbps from £26 a month

Previously, the cheapest way for BT broadband customers to go unlimited was to buy its high-level £26-a-month option. Now, unlimited surfing is available from just £16 a month, a saving of £120 a year.

BT’s Totally Unlimited Broadband packages all come with free weekend or weekend and evening calls, free BT Cloud, free BT Wi-Fi and BT SmartTalk. However, BT will still sell its (limited) basic broadband for £13 a month and Infinity 1 for £18 a month.

What's more, BT is tempting new customers with the offer of their first six months free for 16Mbps copper broadband. This offer applies to new BT broadband customers who sign an 18-month contract and pay line rental to BT, but ends on 6th June. New customers can get Infinity for just £9 per month for the first three months.

Existing BT customers can switch to Totally Unlimited Broadband simply by signing a new contract.

BT in the cloud

As an added bonus for its broadband customers, BT has launched BT Cloud, a new online-storage service with a free allowance for all customers. The highest storage allowance of 50GB goes to BT customers on Infinity 76Mbps and top-tier copper broadband packages.

Customers can use BT Cloud to securely back up, store and access their photographs, documents and videos wherever they are. Cloud contents can be accessed using a wide variety of internet-connected devices, including smartphones, tablets and computers, whether at home or on the move. These files can be streamed direct to mobile devices (such as android handsets, iPads or iPhones) and shared via e-mail, Facebook and Twitter.

Who will follow suit?

O2, Sky and most recently Plusnet already have 'truly unlimited' broadband deals, so BT is hardly breaking the mould. However, BT is the UK's biggest UK broadband provider and where it goes, others will surely follow.

Likewise, with household data demands growing rapidly, going truly unlimited is clearly the way forward for proper enjoyment of the delights of the internet.

Five great broadband offers

Many providers have revamped their special offers of late. Below I've rounded up some of the more exciting deals.

Here are five top special offers available to new broadband customers:

BT: unlimited broadband plus calls

  • Free £25 Sainsbury’s gift card
  • Up to 16Mb Totally Unlimited Broadband
  • Get six months free (then £16 a month) and pay monthly line rental of £15.45
  • Free weekend calls to UK landlines and 0845/0870 numbers (for calls up to an hour; hang up and redial to avoid charges)
  • Free wireless BT Home Hub (£6.95 for delivery) and BT Family Protection
  • Free connection
  • Free BT SmartTalk app (use your smartphone's Wi-Fi connection and your BT home-calling plan to save money on calls to 0800, 0845 and 0870 numbers and calls from abroad to UK landlines)
  • 2GB BT Cloud online storage
  • Introductory offer available only to new BT broadband customers signing an 18-month contract
  • Offer ends 6th June

Find out more here

BT: unlimited BT Infinity 1

  • Free £50 Sainsbury's gift card
  • Up to 38Mb BT Infinity Broadband
  • Totally unlimited usage
  • £16 a month for three months, then £23 a month, plus £15.45 monthly line rental
  • Free evening and weekend calls to UK landlines and 0845/0870 numbers (for calls up to an hour; hang up and redial to avoid charges)
  • Free wireless BT Home Hub (£6.95 for delivery), BT Family Protection and BT NetProtect Plus software
  • Free connection
  • Free BT SmartTalk app (use your smartphone's Wi-Fi connection and your BT home-calling plan to save money on calls to 0800, 0845 and 0870 numbers and calls from abroad to UK landlines)
  • 2GB BT Cloud online storage
  • Introductory offer available only to new BT broadband customers signing an 18-month contract

Find out more here

Sky: six months' free unlimited broadband with Sky TV

  • Totally unlimited Sky broadband, with up to 14Mb speeds, free for six months
  • Sign up to Sky TV online and get a £75 Marks & Spencer voucher
  • £21.50 a month for six months, then £29 a month, plus £14.50 monthly line rental
  • Inclusive weekend calls to UK landlines and 0870 numbers (for calls up to an hour; hang up and redial to avoid charges)
  • Free Sky+ box and Sky hub
  • Free standard installation
  • Free Sky Go (upgrade to Sky Go Extra free for two months)
  • Access to free Wi-Fi hotspots from The Cloud
  • Offer ends Thursday 7th February, so act fast!

Find out more here

Sky: Broadband Unlimited, plus £25 M&S voucher

  • Totally unlimited Sky broadband, with up to 14Mb speeds
  • Free for six months, then £7.50 a month for existing TV customers/£10 a month for new customers, plus monthly line rental of £14.50
  • New customers get a £25 M&S voucher when joining Sky Broadband Unlimited without TV
  • Existing TV customers get a £25 M&S voucher when switching to Sky Broadband Unlimited, as well as calls and line rental to Sky
  • Inclusive weekend calls to UK landlines and 0870 numbers (for calls up to an hour; hang up and redial to avoid charges)
  • Free Sky+ box and Sky hub
  • Free standard installation
  • Access to free Wi-Fi hotspots from The Cloud
  • Offer ends 14th February

Find out more here

EE: fibre broadband, get £95 credit 

  • Join EE Fibre today to get £95 credit on your second bill (plus £5 discount for existing mobile customers)
  • Up to 38Mb broadband with 40GB broadband usage
  • £15 a month for existing Orange Mobile, T-Mobile or EE Mobile customers or £20 a month for other customers, plus £14 monthly line rental
  • Free evening and weekend calls (for calls up to an hour; hang up and redial to avoid charges)
  • Free EE Brightbox router (worth £95)
  • Two-for-one cinema tickets every Wednesday
  • Offer ends 28th February

Find out more here

Compare broadband deals at BroadbandChoices

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Comments (9)

  • jerodequin
    Love rating 2
    jerodequin said

    Still requires line rental - so the headline prices you are for some reason freely advertising for BT are misleading.

    Report on 06 February 2013  |  Love thisLove  1 love
  • killick_becki
    Love rating 62
    killick_becki said

    jerodequin - All phoneline based broadband products require you to have a landline to have broadband. Since the branching out of phone lines, most companies now require you to take their landline package to have their broadband package.

    Whilst I agree that we should maybe move to having a "one price for line rental and broadband" this is not yet the best way to display the prices for the majority of people. For example, the line rental for BT can be paid yearly at a large discount or monthly / quarterly for a smaller discount.

    I certainly would rather have the line rental charge separate as I pay my line rental yearly and thus would only want to know the price of the broadband component.

    Report on 06 February 2013  |  Love thisLove  1 love
  • nosbort
    Love rating 160
    nosbort said

    @killick_becki

    I think that you are the one missing the point. This requires a BT line rental which has been increased 4 times in the last year and is expensive. A real provider will sell you broadband on a line and not dictate the phone element (although the line usually has to be BT hardware). I pay only £9.95 per month line rental so this 'unlimited' offer would cost me more than £16 as I would end up paying over £15 for line rental with Broken Telecom

    Report on 06 February 2013  |  Love thisLove  0 loves
  • Chuckwallah
    Love rating 31
    Chuckwallah said

    Good luck to anyone who is expecting 16Mbps (copper) or anything like it. BT recently provided its broadband users with an upgrade which included a tool for measuring the connection speed, my "up to 8Mbps" turned out to be 1.98Mbps and I live in a 'good' area. I wasn't surprised, the more BT pushes it's Infinity brand the slower my copper connection gets - I suspect foul play.

    Report on 06 February 2013  |  Love thisLove  0 loves
  • r
    Love rating 98
    r said

    @killick_becki

    I rent broadband and the line from different companies. .

    My line speed is just over 1mbs most of the time, sometimes below. I am sure that BT cannot do much better otherwise other people in my area would have got the higher speed.

    I left BT because of their extra charges - late payment, even though the bills were paid within 5 days of receipt; - a handling charge for not paying by direct debit. I paid by direct bank transfer, so the money was in their account in no time but I still got charged for paying by cheque every time. To top that, they never replied to my letters asking why I was being charged these extra prices. Six months after leaving, I got an acknowledgement about one of the letters but they never did reply.

    Until BT becomes more business-like and treats me like a customer, I will not be returning. Not trustworthy!

    Also, have you ever read all of the exceptions and disclaimers in their small print on any of their offers? Try it!

    r.

    Report on 06 February 2013  |  Love thisLove  0 loves
  • fenemore
    Love rating 251
    fenemore said

    I am with Virgin fibre-optic but ONLY for broadband and there is no "line" charge.

    BT do not know this so they think I don't have broadband at all, so they periodically call me offering cheap "teaser" rates, but when I ask if they can match the 20Mb speed I currently enjoy, they go very quiet.

    I am also have unlimited downloads, but there is a "reasonable use" clause buried in the small-print. With 3 users sharing the line it does get thrashed, but I have never been capped.

    My only gripe with Virgin is the Asian call-centres - last year my line was cut when I had a new front-lawn put down. Poor English at the call-centre meant that it was a nightmare getting across the problem. Suggestions, pointless ones such as "I reboot my modem/router" meant that a script was being blindly followed! I did get the line fixed at no cost - but it wasn't pain-free!

    There is a cost to using cheap labour in foreign parts!

    Report on 06 February 2013  |  Love thisLove  0 loves
  • electricblue
    Love rating 769
    electricblue said

    I'd sooner stick pins in my eyes than go back to BT. An utter rip off in everything they touch. I'm now with Primus and saving a fortune.

    Report on 06 February 2013  |  Love thisLove  0 loves
  • Windcruiser
    Love rating 1
    Windcruiser said

    I'm with electricblue on this. BT experience is to be avoided at all cost. I used to get 120kb over their landline. Now I'm steaming with 10mb with ILOVEBROADBAND. They use Sky-Fi to connect me to a fibre optic cable miles away, using line of sight wireless, bouncing off into infinity and beyond. And IT WORKS!! They could supply me with 50mb if I upgrade £5 a month, but 10 mb is enough for me, especially after BT.

    Report on 07 February 2013  |  Love thisLove  0 loves
  • ugocsai
    Love rating 0
    ugocsai said

    If you wish to get misleading and unreliable service just go to BT. I do have terrible experience with them. They are unreliable, unreachable, very expensive and arrogant. Avoid, if you can.

    Report on 09 February 2013  |  Love thisLove  0 loves

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