Easy Finance Club: the payday lender with an APR of 68,300%

Emma Lunn
by Lovemoney Staff Emma Lunn on 29 January 2013  |  Comments 6 comments

Payday lenders are well known for their sky high interest rates but Easy Finance Club boasts an APR well into five figures.

Easy Finance Club: the payday lender with an APR of 68,300%

Easy Finance Club charges a whopping £65 in interest and fees on a loan of £100 for 28 days. This equates to an APR of 68,300%, as opposed to 3,300% as stated on the Easy Finance Club website.

In comparison, the same loan with Wonga would cost £34.64 in interest and fees – still arguably outrageous, but considerably cheaper.

Who is Easy Finance Club?

Easy Finance Club is part of a bigger company called Web Loans Processing Ltd.

Web Loans Processing seems to have a number of trading names in the payday arena including Community Payday which charges £12 per week per £100 borrowed, or £48 for borrowing £100 over 28 days.

APR discrepancies

It’s been a long-standing argument from the payday industry that APRs are irrelevant as payday loans are not designed to be paid back over a year. However, lenders are obliged by the Consumer Credit Act to show the APR of their loans.

Some of the published APRs recently came under scrutiny when guarantor loans company Amigo Loans double-checked lenders’ calculations.

It found that a number of payday companies weren’t showing the true cost of their loans. We've done our own sums and found similar results. Easy Finance Club was one of the worst offenders, with its claim that it lent at an APR of 3,100% - in reality its APR is a whopping 68,300%.

The maths bit

Calculating payday loan APRs isn’t easy. To arrive at an answer you need to calculate the interest on the period in a representative example (i.e. borrowing £100 over 28 days), and use this figure to calculate the annual rate of interest, then take compound interest into account.

Why else you should avoid this lender

It’s not just the massive charges that both Easy Finance Club and Community Payday levy that raise eyebrows; some of the statements on their websites are, to put it politely, questionable.

For example, Easy Finance Club says: “Easy online form. This looks good on your credit file as it shows that a lender has completed its risk.”

In reality, payday loans may look bad on your credit file as some mortgage lenders are openly saying they won’t lend to someone who’s taken out a payday loan. For more read How payday loans can scupper your chances of a mortgage.

Web Loans Processing response

I questioned Web Loans Processing about its high costs and suspect APR calculations. This is the response I received:

“Community Pay Day (CPD) and Easy Finance Club (EFC) are new brands in the market, which service customers with particularly challenging credit circumstances. We are willing to help these people.

Our cost reflects the increased bad debt risk of helping these customers.

Many of the costs of issuing a loan are fixed, like credit check etc, and irrespective of the size of the loan. Such transaction costs have the effect of distorting the headline percentage when a customer chooses a small loan.

We pride ourselves on making all the costs clear and understandable to help our customers make an informed decision.

We also regularly remind customers during the loan to make sure they remain in control of their finances and know in advance how much and what to pay.

CPD and EFC are ‘Ping Tree’ focused and offer customers funding when banks and other payday lenders won’t.”

I'm still waiting for a response from the firm on whether its advertised APRs are accurate...

More on payday loans:

The best alternatives to payday loans

The dangers of multiple payday loans

How payday loans can scupper your chances of a mortgage

Payday loans to be subject to interest rate cap

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Comments (6)

  • LocalRes
    Love rating 6
    LocalRes said

    I've said it before, and say it again, there needs to be stricter controls on these loan sharks.

    Report on 29 January 2013  |  Love thisLove  0 loves
  • Iamcoldsteve
    Love rating 329
    Iamcoldsteve said

    I don't agree. We shouldn't be passing laws that restrict businesses (whether you personally think they are ethical or not). We shouldn't be passing laws to protect people from their own gullibility. We shouldn't be passing laws to protect people from themselves.

    Either we are interested in personal responsibility, or we are interested in State control. I favour personal responsibility. Give people the facts and let them decide what to do, even if there are consequences.

    This nanny state and wrapping people in cotton wool doesn't work and just creates robots, brainwashed into doing and thinking what the state tells them to think and do. 1984 anyone?

    Report on 29 January 2013  |  Love thisLove  0 loves
  • Latent
    Love rating 21
    Latent said

    Yes, I tend to agree with 'Iamcoldsteve'. However, some people cannot deal with the facts, for whatever reason. So, should there be a maximum rate of interest? I think there should.

    That would then make the lenders take more care and be more responsible to whom they lend and the 'gullible' (for want of a better word without being PI) would have a margin of safety.

    PI is the alternative to PC.... Politically Incorrect.

    Report on 29 January 2013  |  Love thisLove  0 loves
  • CuNNaXXa
    Love rating 410
    CuNNaXXa said

    We have to remember that the whole payday market has been designed to exploit the poorest section of our community, and that anyone on a half decent wage or salary won't have a need of such services because they will be able to source reasonable loans and overdrafts.

    We have to remember that before Blair/Brown, some jobs attracted a good salary or wage, such as lorry drivers, but since these two encouraged the rest of Europe to emigrate to the UK, wages and salaries have been driven down. Add to that higher taxation, it is no wonder that some people who were once affluent are now desperate.

    We are supposed to be helping each other out, yet there are too many example of pulling the ladder up, and to hell with the rest. Our MPs are a classic example of a group of people who care little for us while ensuring that they cream off as much as legally possible, and sometimes even illegally creaming off (such as the expenses scandals, which are still evident today).

    Once upon a time, if you saw someone in need, you would help, but more and more people are trying to charge for something we should do for nothing.

    Too many people are takers and not enough are givers. What a shameful world we live in.

    Report on 29 January 2013  |  Love thisLove  1 love
  • NorthernUpstart
    Love rating 0
    NorthernUpstart said

    Web Loan Processing is part of the same cluster of companies as Toothfairy Finance (aka Northern Debt Recovery, Marshall Hoares "Bailiffs" amongst other pseudonyms).

    Why they still have a credit licence is byond me since they were issued with OFT requirements in November 2010 but have seemingly carried on oblivious.


    I have never crossed paths with a shadier company in my life.

    Report on 29 January 2013  |  Love thisLove  0 loves
  • Tanni
    Love rating 92
    Tanni said

    @ cunnaxxa totally agree. Dick Turpin wore a mask and these payday sharks are openly abusing the poor.

    I recall watching an episode of BBC Question time where Vince Cable was implied to be involved with Wonga...says it all; legalised loan sharks.

    I would advise not to borrow from any payday leech company.

    These companies/pirates are designed to prey on the vulnerable when the vulnerable are at low points in terms of economic standing trying to make ends meet.

    The only realistic alternative is to setup or join a cooperative or credit union.

    Also check out the various peer to peer lending websites, where private individuals with some spare cash will loan it out to people on much better rates.

    Unfortunately these rip off merchants are here to stay until they are made illegal.

    Report on 30 January 2013  |  Love thisLove  1 love

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