Google Chromebook vs Apple iPad Mini: battle of the gadgets

Cliff D'Arcy
by Lovemoney Staff Cliff D'Arcy on 24 October 2012  |  Comments 19 comments

This week has seen two high profile tech launches with the new Google Chromebook and Apple's iPad Mini. Cliff D'Arcy runs his eye over both.

Google Chromebook vs Apple iPad Mini: battle of the gadgets

Sometimes gadget launches are like buses. You wait ages for one, then three turn up all at once.

For example,last week Google launched its latest Chromebook notebook personal computer. Then this week Apple unveiled its new iPad Mini tablet, while this Friday (26th October), Microsoft unveils its new Surface tablet, as well as its new Windows 8 operating system.

Clearly, each of these three technology Titans is eager to gain a winning hand over the others with a knockout product launch. However, Google and Apple have already played their latest hands, so let's see what they've added to the world of gadgets and gizmos.

1. Samsung Chromebook

The Chromebook is named after Google's highly successful Chrome web browser which has overtaken Microsoft's Internet Explorer to become the number-one browser in some countries.

However, the device itself is actually built by Samsung Electronics, which is both a rival and a supplier to Apple. Described by Google as a laptop "for everyone", the Chromebook is a stripped-down laptop PC known as a notebook.

What separates the Chromebook from other laptops and notebooks is that, almost uniquely, it has no onboard permanent storage device. Instead of a hard drive, the Chromebook stores your personal documents and apps in 'the cloud', using 'Google Drive' servers to store up to 100 gigabytes of data without charge (for the first two years, at least). This 'virtual drive' can also be accessed via PCs and smartphones.

As a result the Chromebook needs an internet connection to function fully. It's not a high-end PC or console aimed at those who like their gaming fast and furious. It's a much more lightweight computer, perhaps best described as a dedicated internet terminal.

Price

The first Chromebook was launched two years ago, but this latest version is priced to compete with low-end notebooks, laptops and tablet 'slates'. In PC World, the Chromebook retails at £229 including VAT, while in the US it sells for $249 (around £155.59).

Specifications

Being a Google creation, the Chromebook automatically uses a number of Google services, including the Chrome browser, Gmail for email and the YouTube video site. Everything is done within Chrome, with users going online to access games, apps, spreadsheets, word-processed documents and other productivity applications.

The Chromebook comes with an 11.6-inch (29.5-centimetre) LED screen -- more in line with laptop PCs than with iPad-style tablet computers (which usually measure under 10 inches). The screen resolution is 1,366 by 768 pixels. At 0.8 inches (2cm), the Chromebook is ultra-thin and weighs just 2.4 pounds (1.1kg).

To reduce energy usage and improve battery life to 6.5 hours, the Chromebook uses an energy-efficient ARM Exynos 5250 chipset instead of an Intel Corp. processor. In addition, it comes with a real keyboard, rather than a touch-screen keyboard.

The Chromebook also sports a blisteringly fast boot-up time: just seven seconds from 'on' to 'ready for use'. From 'sleep' mode, start-up is instant. Also, it comes with two gigabytes of onboard RAM, plus a 16-gigabyte solid-state drive which hosts the Google operating system. Two USB ports, 802.11a/b/g/n WiFi and an HDMI video interface all come as standard.

My verdict: cheap and cheerful

Despite being a computer geek since the late Seventies, I'm not quite sure what to make of the Chromebook. Without an internet connection and onboard storage, it's not much use 'on the go'. I don't see it as being popular with business folk, nor do I expect it to play well with younger users already wedded to their laptops and smartphones.

Then again, £229 is a low, low price to pay for web surfing, social networking and media entertainment. So the Chromebook should see solid sales as a second or back-up computer around the home.

2. Apple iPad Mini

Having launched the original iPad, the iPad 2 and the new iPad, Apple has finally got around to producing a baby version of its hit tablet. Famously, the late Steve Jobs, founder of Apple, refused to consider a mini-tablet, so Apple is gambling that he was wrong.

Price

In the US, the entry-level 16GB WiFi version of the iPad Mini retails at $329 (£205.87) excluding sales taxes. On this side of the Atlantic, it goes for £269, or £224.17 excluding VAT. This means that we Brits pay nearly 9% more for an iPad Mini than our American cousins do.

To be honest, I was surprised that Apple chose such a high price point for the iPad Mini. Recent leaks suggested an entry price of £199, which was eagerly described as an 'Android killer'. Apple -- envied throughout the tech industry for its high profit margins -- may have got too greedy this time.

With Apple shares dropping nearly $21 yesterday, it looks like investors agree with me that the iconic firm may have lost its Midas touch.

Specifications

Comparing sizes, the current iPad measures 9.5 by 7.3 by 0.37 inches (24.1 by 18.6 by 0.9 cm), while the iPad Mini's dimensions are 7.87 by 5.3 by 0.28 inches (20 by 13.5 by 0.7 cm). As for weight, a WiFi-enabled iPad weighs 1.44 lbs (0.65 kg), while the entry-level Mini weighs 0.68 lbs (0.3kg).

The Mini's screen resolution is 1024 by 768 pixels at 163 pixels per inch, so it lacks the crystal-clear Retina display of the new iPad. There's a 1.2 megapixel FaceTime HD camera which can record 720p HD video, plus a 5MP iSight camera which records 1080p HD video.

As for the central processor, it is the dual-core A5 chip which Apple has been using for a couple of years, so no new chipset for the Mini. Battery life is similar to the new iPad, offering up to 10 hours of surfing, listening to music or watching video.

My verdict: 35% overpriced

I think Apple blew a chance to get the drop on Google, Samsung and other rivals in the market for small tablets. With no Retina screen, a modest resolution and an ageing chipset, the iPad Mini is far too expensive when set alongside the Google Asus Nexus 7 and Amazon's Kindle Fire HD (both with a starting price of £159) and top-end seven-inch tablets.

While the iPad Mini will no doubt appeal to hardcore Apple fans, I'd argue that it's about 35% to 50% too expensive. To really spur sales, Apple should lower the price below £200.

What do you think of the new launches? Will you be getting either of them? Let us know your thoughts in the comment box below.

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Comments (19)

  • Baywatch
    Love rating 0
    Baywatch said

    I see that the Chromebook sells for £190.83 (before VAT) compared to 155.59 in the States, which seems to be a large difference.

    Report on 25 October 2012  |  Love thisLove  0 loves
  • grelly
    Love rating 27
    grelly said

    Chromebook: "Then again, £229 is a low, low price to pay for web surfing, social networking and media entertainment."

    I disagree. It is hopelessly overpriced. You can buy a whole computer for that. I would place a figure of £69 on its value. Then it would sell.

    Ipad Mini: "My verdict: 35% overpriced".

    It's a fashion accessory. You pay a premium for fashion accessories.

    Report on 25 October 2012  |  Love thisLove  1 love
  • thenikjones1
    Love rating 8
    thenikjones1 said

    The Kindle Fire is sold nearly at cost, Amazon rely on content sales to make money. Both Amazon and Google are selling at low prices to gain market share. Apple clearly sees no need to do so - look at sales in 3 months and see if they were wrong (I doubt it).

    Report on 25 October 2012  |  Love thisLove  0 loves
  • jamiet
    Love rating 1
    jamiet said

    I'm not surprised how Apple has pitched the iPad mini as they always seem to go for high margins. Also Apple tend to spec their 'innovative' products just behind the curve of cutting edge technology - the cynical among us would speculate that they hold back the latest and greatest so they have something to put in the new version launched a year later. I'd put money on the next iPad mini launched next year will have retina display - with Apple excusing themselves by saying it wasn't ready or something (even though they have retina display in iPhone and iPad's now). It's practices like this that keeps me firmly in the android camp - at least I can choose where I buy my hardware from with Android and don't have to suffer these marketing tactics.

    Interesting that they actually compared themselves to the Nexus 7 - that may be an own goal as general consumers start looking at the Nexus 7 and realise it has better specs (screen, processor, ram) and is significantly cheaper.

    Report on 25 October 2012  |  Love thisLove  1 love
  • thenikjones1
    Love rating 8
    thenikjones1 said

    Bay watch, yes looks like we pay 22.6%pre than our American cousins. Makes the Apple difference seem very small, did Cliff forget to do the sums or is Apple criticism fashionable?

    Report on 25 October 2012  |  Love thisLove  0 loves
  • hms1
    Love rating 0
    hms1 said

    I was set too but two Ipad Mini's if the price was around £200, one for my son and one for my wife for Christmas but at £269 it's too higher price to pay :-(

    Shame, My wife loves her Ipad but was after something a little lighter, will look at the Amazon Fire or Kindle touch.

    Report on 25 October 2012  |  Love thisLove  0 loves
  • tonygogo
    Love rating 13
    tonygogo said

    I was wowed by the Kindle Fire marketing, but I checked with Amazon Kindle techies by phone who told me BBC iplayer won't work on it. Not so wowed any more...

    Report on 25 October 2012  |  Love thisLove  0 loves
  • russbiker
    Love rating 57
    russbiker said

    Judging by 'Watchdog' programme last night, Kindles are hard-pushed to last a year before failing.

    Much as I refuse to buy in to the Apple culture, I suspect the hardware is probably high quality, which is going to be pricey.

    Report on 25 October 2012  |  Love thisLove  0 loves
  • Hardtruth
    Love rating 66
    Hardtruth said

    From a tech/value perspective it's a no brainer for Google Nexus but Apple will be successful because it is a fashion item and the fanboys cannot help themselves irrespective of high price and a closed system.

    In fact Apple missed a trick to extract even more money as an even higher price would be unlikely to dent sales.

    Report on 25 October 2012  |  Love thisLove  0 loves
  • jamiet
    Love rating 1
    jamiet said

    For the people mentioning Kindle Fire ilo iPad mini you want to seriously consider Google Nexus 7 - it is stock android so BBC iPlayer will work on it and it is made by Asus so hardware should be pretty good quality - Apple's premium is mainly brand perception and locked in eco-system although their build quality is good I don't believe it is any better than the big names (Asus, Samsung etc).

    Report on 25 October 2012  |  Love thisLove  0 loves
  • MouthyRob
    Love rating 14
    MouthyRob said

    I agree the ipad mini is a little over-priced - I also would've probably bought one at £200, but £270 feels a lot more.

    Report on 25 October 2012  |  Love thisLove  1 love
  • Sookie65
    Love rating 0
    Sookie65 said

    Having just received the Kindle Fire HD today, so far, so impressed! I bought it for my teenage daughters birthday and she is loving it. And you can watch BBCi Player but you have to download the BBC media player app, which is free. She is currently watching the BBC on it now.

    Report on 25 October 2012  |  Love thisLove  0 loves
  • electricblue
    Love rating 643
    electricblue said

    Electrical goods for Europe have different power supplies, packaging, instructions and in the case of keyboards a slightly different character set. Add in economies of scale and easier distribution and many of the price differences in the USA are easily justified. There are plenty of British goods in just about every USA supermarket, but at prices 50% or more above what we pay. Free flow of information between continents is all very well, but direct comparisons are meaningless. My girlfriend just had emergency medical tratment involving a CT scan and a lumbar puncture plus reams of other tests, all courtesy of the NHS. In the USA that would have been a few thousand dollars and loads of paperwork for months. I'll stick with paying a few pounds more for some electrical items.

    Report on 25 October 2012  |  Love thisLove  1 love
  • alimcintyre
    Love rating 1
    alimcintyre said

    Yes, the US prices are lower but to get them you have to live in the States. I'd sooner pay a little more and live in the UK. Despite its faults there's no better place on earth.

    Report on 25 October 2012  |  Love thisLove  1 love
  • Hardtruth
    Love rating 66
    Hardtruth said

    "Apple clearly sees no need to do so - look at sales in 3 months and see if they were wrong (I doubt it)."

    [According to the latest data from IHS, the arrival of the smaller iPad will drive the market for 7in tablets to nearly double in 2012 and 2013. Global sales of 7in tablets are expected to rise by about 100 per cent this year to 34 million units, up from 17 million in 2011. Sales will nearly double again in 2013, rising 96 per cent to 67 million, added the market research firm.]

    Report on 25 October 2012  |  Love thisLove  0 loves
  • BigBrother
    Love rating 8
    BigBrother said

    The Kindle Fire maybe a fair bit cheaper than the iPad but have you used one? It doesn't even come close to the iPad in terms of smoothness, sophistication, intuition and general user-experience. There's no doubt you get what you pay for when it comes to tablets.

    Report on 30 October 2012  |  Love thisLove  0 loves
  • edwardmk2879
    Love rating 57
    edwardmk2879 said

    Apple is more intuitive and much more reliable. The others are definitely snapping at Apple's heels though. If you buy non-Apple, get a good warranty, or be prepared to buy twice.

    Report on 30 October 2012  |  Love thisLove  0 loves
  • JOHN MAXWELL
    Love rating 56
    JOHN MAXWELL said

    what is the justification for the difference in USA and UK prices? VAT and shipping costs would not make that difference. could it be that the price of anything is based on the price available?

    Report on 01 November 2012  |  Love thisLove  0 loves
  • Hardtruth
    Love rating 66
    Hardtruth said

    edwardmk2879 said

    "If you buy non-Apple, get a good warranty, or be prepared to buy twice."

    What does that mean? Appears like you have little idea what you are talking about.

    Report on 01 November 2012  |  Love thisLove  0 loves

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