Taylor Swift’s Midas touch and the incredible numbers behind The Eras Tour
Danielle McAdam
22 April 2024
The Taylor Swift Effect
Shanna Madison/Chicago Tribune/TNS/Alamy Live News
The Eras Tour
Martha Asencio-Rhine/Tampa Bay Times via ZUMA Press Wire
Rocketing resale prices
Tom Cooper/TAS23/Getty Images for TAS Rights Management
Swiftie spending
Martha Asencio-Rhine/Tampa Bay Times via ZUMA Press Wire
Brand impact
MICHAEL TRAN/AFP via Getty Images
Boosting the US economy by billions
AP Photo/Chris Pizzello
Revitalising the hotel industry
Taylor Hill/TAS23/Getty Images for TAS Rights Management
Uber and others benefitting from the Taylor Swift Effect
SUZANNE CORDEIRO/AFP via Getty Images
Could Taylor Swift save cinema?
AP Photo/Ashley Landis
Taylor's blockbuster
Shanna Madison/Chicago Tribune/TNS/Alamy Live News
A sensational opening weekend
VALERIE MACON / AFP
Disney banks on the Taylor Swift Effect
John Shearer/TAS23/Getty Images for TAS Rights Management
NFL era
Kevin Sabitus / Contributor / Getty Images
NFL is in Style
Kevin Sabitus/Getty Images
As endorsed by...
Dustin Satloff/Getty Images
Star of the Super Bowl
Ezra Shaw/Getty Images
Political power
Dia Dipasupil/FilmMagic
Wanted: a Taylor Swift reporter
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Breaking records (with records)
Kevin Winter/TAS23/Getty Images for TAS Rights Management
The star of Spotify
John Shearer/TAS23/Getty Images for TAS Rights Management
The star of Spotify
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VMA victory
Kevin Mazur/Getty Images for MTV
A record-breaking Grammy win
VALERIE MACON/AFP via Getty Images
Taylor's big heart
Cindy Ord/WireImage
Social media giant
Emma McIntyre/TAS23/Getty Images for TAS Rights Management
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