What you had to say about The Motley Fool's lovemoney.com

A couple of days ago we were able to reveal a little bit more about the plans for lovemoney.com. If you missed the announcement, you can find it here.

Since then we have received a lot of emails offering positive feedback, as well as a fair few questions. We hope to answer every question, but for now we'll start by responding to the comments we heard again and again...

1 - “Sounds like a great idea.”

Example message:
“I am pleased to read of your new focus. I thought the Motley Fool had somewhat lost its way and I certainly did not like the several advertising emails from Motley Fool.”

In response:
The focus should help everyone find what they want. The Fool will be taking a more studious look at investing (with the same irreverent style), whilst lovemoney.com will be more about every day money management.

The advertising emails are something different again, and you should be able to unsubscribe from the “special offers” list through your preference setting. We are aware that email, and frequency of, is a big issue for our customers, so we will be working on that with both of the sites.
Saul Devine
Managing Director
The Motley Fool UK

2 - "I'm confused!"

Example message:
“If the changes to the website mean that you won't carry information on mortgages and credit card deals then I am afraid I won't be visiting very often!”

In response:
The Fool will still continue to have personal finance information, including a mortgage area (with the best deals) and a credit card area (with the best deals). However, our new site, lovemoney.com will be carrying even more information on how to get the best mortgage, credit cards and much more. We are looking to make our services better than they are, so hopefully you will find the changes beneficial.
Saul Devine
Managing Director
The Motley Fool UK

3 - "Not sure about that name!"

Example message:
“Just read your email about lovemoney.com – sounds great! A wonderfully Foolish spin off that I’m sure I’ll engage with soon. All the existing money comparison website have something, kinda, oooh, can’t quite put my finger on it.... Something just a little bit... Dirty.... Cheap.... Nasty.... Eurgh...

But this is from the Motley Fool!
AND it’s called lovemoney.com!
So I typed the domain into the address bar of my favorite browser (Safari by the way), and shock horror! It looks like a money comparison website! AAAAAArgh!
Where’s the love? Where’s that gorgeous feeling of goodness that we get from Foolish articles, podcasts, and old school media books?
Share the love, make your site sexy.
Looking forward to it.”

In response:
Thanks for the feedback. I agree with your comments totally, all the comparison sites are the same.
Fear not, the site you are looking at is a holding site, designed only to become listed so search engines can start to find it. The real site will go live in late Feb, followed by a series of iterations after that which we feel will truly add something to a space which is, can’t quite put my finger on it…samey?
Be patient with us, we hope we are on the path to something much more than is currently out there, and most of all we hope you will feel the love soon!
Saul Devine
Managing Director
The Motley Fool UK

4 - “What about email?”

Example message:
“1 or 2 emails per week are more favourable than 1/2 per day.”

In response:
One of the new things we will be looking at with the new sites is better preference setting for email. We realise that for some people, receiving emails on a daily basis is just not what they want. We will be introducing frequency setting, but it is complicated as our emails range in content, so we want to introduce frequency setting alongside preference setting, so our customers can get the content they want as frequent (or less frequent) as they want.
Saul Devine
Managing Director
The Motley Fool UK

Well, with a site to build and another to keep ticking over, we're going to wrap up for now, but please stay tuned for more questions, more answers, and most excitingly, more to come on lovemoney.com. And of course, if you have a question, fire it over!

The lovemoney.com team