How I'm using Twitter to get freebies and discounts
PeerIndex is rewarding active users of social media with freebies and discounts from a range of different brands.
I’ve been using Twitter for four years now and I’m a big fan. No doubt some of you will think it’s a self-indulgent waste of time, an outlet for people to moan about what’s on the TV that night or share pictures of what they’ve had for dinner.
I can’t deny that there’s a lot of that on Twitter. But it’s also an amazing resource, whether you’re looking for breaking news, immediate insight into new launches (whether they be financial, technological, even fashion) and even ways to save money.
And a new service from PeerIndex means Twitter users can bag a range of freebies and discounts.
What is PeerIndex?
I first heard of PeerIndex a couple of years ago when I made the list of the most influential tweeters about mortgages. Rock and roll, right?
My ego suitably massaged, I left it at that. There are quite a few organisations that claim to measure your influence on social media, like Klout, and to be honest I didn’t really see the value in getting an arbitrary score to show how often I tweeted using terms like loan-to-value, arrangement fee and negative equity.
So I left it at that.
And then a couple of months ago I noticed people that I followed on Twitter mentioning freebies that they’d got as a result of their score on PeerIndex, named PeerPerks.
PeerIndex had partnered with a number of different firms to offer rewards for being active on social media. The deal that caught my eye was free whisky, but there have been all sorts of different deals offered, from free movie rentals on blinkbox.com to free subscriptions to Marie Claire.
There are two perks on offer at the moment, $50 for trading on eToro and free mini business cards from Moo.com.
The idea is that you tweet a message about your freebie, to help spread the word, and as your ranking improves you qualify for more freebies in the future.
However, today PeerIndex has taken things a step further with the launch of a new platform that means active social media users can qualify for additional freebies and discounts.
What do you get?
30 brands have signed up to take part, including the likes of blinkbox.com, PrezzyBox, AllSole, MyBag, Bouf, Chess London and Naked Wines.
Deals include £30 off certain wines at Naked Wines, 50% off shirts at Chess London, 20% off some trainers at AllSole and 15% off at PrezzyBox. The average discount on offer is 15%.
Your score on PeerIndex will determine what deals you qualify for. Just how the deal is fulfilled depends on the retailer, but generally you’ll be given an exclusive discount code to use at the checkout.
All you need to do is connect to PeerIndex using your Facebook or Twitter, or both.
The idea is that the more influential you are on social media, the more likely you are to tweet about the great discounts or freebies that you’ve received. It’s almost a guerrilla form of marketing. And I think it’s pretty clever.
Is it worth it?
If you aren’t already an active social media user then it’s no use to you. But if you do see the benefits of Twitter and Facebook and fancy getting some sort of reward for it, then I don’t see the harm in keeping an eye on PeerIndex every now and again to see what sort of deals you qualify for.
Will you be registering with PeerIndex to take advantage of these deals? Have you found other ways to benefit from social media? Or do you think it’s all a waste of time? Let me know your thoughts in the comment box below.