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Tesco won't launch current account until 2013

Ed Bowsher
by Lovemoney Staff Ed Bowsher on 07 February 2012  |  Comments 13 comments

Tesco's decision to delay the launch of its current account is a big disappointment.

Tesco won't launch current account until 2013

I’m very disappointed that Tesco has delayed its current account launch to next year. I had once hoped that Tesco current accounts would be on the market in 2011, but now we’re going to have to wait until 2013.

I can understand why Tesco is waiting. It wants to make sure the launch goes well and there are no teething problems.

However, although that’s understandable, I’m still very disappointed by Tesco’s decision. The best way to improve customer service is to increase competition, and Tesco’s entry into the current account market should make a real difference.

Yes, it’s true that some other players are already boosting competition. In particular, Virgin Money has now bought Northern Rock and Co-op is set to buy a bunch of branches from Lloyds. We also had the launch of Metro Bank in 2010. But I suspect that Tesco’s current account launch will make a much bigger impact than any of the other moves.

I say this for three reasons:

-          Tesco is a highly successful, ruthless company that has succeeded by giving customers what they want.

-          It has a ready-made branch network thanks to its massive supermarket estate.

-          It already offers some strong financial products. I’m a particular fan of the Tesco Bank Personal Loan which charges just 6.1% in interest. So I’m confident that Tesco’s current account will have some attractive terms and conditions and will capture significant market share. 

Let’s just hope that Tesco doesn’t tarry any longer and that its current account does finally hit the market next year.

More: Why banks are good to us

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Comments (13)

  • Luniversal
    Love rating 41
    Luniversal said

    Ed does seem to be a bit indiscriminate and behind the times in assuming that the Giant Vampire Squid of the High Street is bound to be a force for competition and improved service in retail banking.

    Tesco has gone into it partly because its market share has topped out in its traditional trade and it wants a new way of trying to net more of the customer's spend by flogging this, that and the other off a banking relationship: the practice that has led to so many gross abuses when followed by established banks.

    The public's jaundiced response to Tesco's phoney price-cut campaign before Christmas indicates that this 'full line forcing' may be up against a higher wall of cynicism and resisance among the great unwashed, built by a wave of hostile coverage and exposes in the media. How much of your financial life and fortune do you want to be under the control of a one-stop shop?

    Maybe that it why Tesco is delaying its current account rollout-- until it has reburnished its image in general, and mended some fences.

    Report on 09 February 2012  |  Love thisLove  0 loves
  • Ed Bowsher
    Love rating 76
    Ed Bowsher said

    Hello everyone,

    Thanks for the comments.

    I wanted to keep this article brief which is why I didn't mention Tesco's recent trading statement. But yes, I'm aware that Tesco had a poor Christmas and that it has warned profits will be lower than previously expected in 2012.

    This may be a temporary blip or it may be the beginning of something more serious. I really don't know.

    But that doesn't alter the fact that Tesco has been a phenomenally successful company for the last 20 years, and it's done that by offering competitive products and services. In spite of the recent problems, I still expect Tesco to offer an attractive current account on launch. In fact, if anything the recent problems have increased the likelihood of that happening. Tesco won't want another cock-up.

    Luniversal says:

    "Tesco has gone into it partly because its market share has topped out in its traditional trade."

    Exactly! That's a sign of Tesco's long-term success. It's been obvious for some time that Tesco's UK market share in groceries couldn't rise much further, new growth areas had to be found - most obviously overseas, but also banking, online and more.

    Yes, the traditional banks have often abused their customers by selling them poor products that weren't appropriate. I believe that increased competition can help to cut that back. One of the big problems with our banking system is that customers don't move and get ripped off as a result.

    If the banks start to understand that customers are willing to move, things can begin to change.

    I'm not suggesting that increased competition is going to solve all the deficiencies of our banking system. Far from it. Improved regulation is much more important.

    But increased compeitition has a role to play, and I think Tesco can play a big part in that process.

    Ed

    Report on 09 February 2012  |  Love thisLove  0 loves

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